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4 Steps to Becoming a Digital Marketer

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4 Steps to Becoming a Digital Marketer


These four steps are geared toward newbies, but they can also help established digital marketers determine where they should specialize.  

Today’s short, sweet, and snackable episode is hosted by Mark de Grasse, President and General Manager of DigitalMarketer and a guy with a whole lot of years of marketing experience under his belt. The first step to becoming a digital marketer, Mark says, is to determine your future digital marketing position and figure out which skills you’ll need to develop to excel at that position. If it’s something you’re already doing and/or naturally good at, you’re already ahead of the game. 

Listen in as Mark walks us through each of the four steps to building a career in this dynamic and exciting field. 

Listen Now

IN THIS EPISODE YOU’LL LEARN:

  • Which type of marketing is organic, can be grown cheaply, and delivers results 
  • What skill sets you need to become a social media professional
  • Tips for networking with an industry professional as a newbie
  • How to keep up with constantly changing platforms, methodologies, and algorithms

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!



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MARKETING

3 Principles of “Post Digital” Marketing with Ryan Deiss [VIDEO]

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3 Principles of "Post Digital" Marketing with Ryan Deiss [VIDEO]


When it comes to digital marketing what do you need to OWN to make sure your business thrives in this post-digital world?

WHAT IS DIGITALMARKETER:

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/



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MARKETING

The Quick & Easy Guide To Freezing Rows in Excel

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The Quick & Easy Guide To Freezing Rows in Excel


Without freezing rows or columns in your Excel spreadsheet, everything moves when you scroll through the page, as shown in the gif below.

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MARKETING

Good morning: Go for gold

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Good morning: Go for gold


Good morning, Marketers, and go for the gold.

When it comes to customer journeys, the gold we’re talking about is golden milestones. This was one of the many key concepts expanded on at our last MarTech conference. They’re the most important parts of the journey that marketers build around to make experience valuable and relevant.

As these journeys continue to transform – just look at how events have shifted to hybrid and virtual experiences in the last two years – it’s worth reevaluating what those milestones are. If you’re a retailer, the milestone might have been to get a customer into the store to ask about a new product or sale item. In a transition to e-commerce, the journey has changed and free delivery could be the golden ticket.

Looking at the data and feedback from customers along their journeys is the best way to measure these changing values.

Chris Wood,

Editor

Shorts (Optional)

“B2B doesn’t mean boring-to-boring. Learn how to bring a little spice to your marketing in 2022. After all, you’re selling to people – not robots.” Ali Schwanke, CEO and Founder, Simple Strat


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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