YouTube this year reached $1 billion in revenue globally from in-app subscriptions, since the app began monetizing in October 2015 through YouTube Red (renamed in 2018...
Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. This was a topic that we ran with when we wrote for...
GumGum yesterday announced the preliminary rollout of a new In-Video ad unit. The In-Video ad unit is a non-disruptive alternative to pre- and mid-roll ads that...
Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a...
Pinterest today revealed the top 100 trends for 2020, including trends for food, home, style, beauty, health, travel, and family. Pinterest has 320 million users worldwide....
In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance. Facebook is making it easier for...
This article is very critical if you have an ecommerce store. Ecommerce marketing, if not done properly, can lead to complications because there are just so...
It is almost a new year, which means it is time to make some New Year’s Resolutions! In the midst of all things PPC related, many...
Criteo this week announced the launch of Direct Bidder for App, a new product for publishers to monetize inventory in-app, that uses header bidding. According to...
Live Board this week announced a partnership with Hivestack, a technology platform that powers programmatic OOH buying and selling. Live Board is launching a full-stack platform...