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Criteo this week announced the launch of Direct Bidder for App, a new product for publishers to monetize inventory in-app, that uses header bidding. According to...
Live Board this week announced a partnership with Hivestack, a technology platform that powers programmatic OOH buying and selling. Live Board is launching a full-stack platform...
WPP this week completed the sale of 60% of Kantar to Bain Capital Private Equity. WPP announced the sale of 60% of Kantar in July, this...
PPC dashboards are great for account managers, but they’re even better if they’re dynamic! What do I mean by dynamic, though? A dashboard is dynamic when...
Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button....
In the United States, we have Google. In China, they have Baidu. If you’re wondering, “what does this have to do with me?” I get it....
Copy is a key element during the conversion funnel. Making sure your message is consistent and engaging throughout the whole user journey can be the difference...
Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, sopping, and display. Optimization score ranges from...
We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies. Big brands are winning at SEO. They’ve got: A team of experts working...
Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm, we jump as...
