In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance. Facebook is making it easier for...
This article is very critical if you have an ecommerce store. Ecommerce marketing, if not done properly, can lead to complications because there are just so...
It is almost a new year, which means it is time to make some New Year’s Resolutions! In the midst of all things PPC related, many...
Criteo this week announced the launch of Direct Bidder for App, a new product for publishers to monetize inventory in-app, that uses header bidding. According to...
Live Board this week announced a partnership with Hivestack, a technology platform that powers programmatic OOH buying and selling. Live Board is launching a full-stack platform...
WPP this week completed the sale of 60% of Kantar to Bain Capital Private Equity. WPP announced the sale of 60% of Kantar in July, this...
PPC dashboards are great for account managers, but they’re even better if they’re dynamic! What do I mean by dynamic, though? A dashboard is dynamic when...
Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button....
In the United States, we have Google. In China, they have Baidu. If you’re wondering, “what does this have to do with me?” I get it....
Copy is a key element during the conversion funnel. Making sure your message is consistent and engaging throughout the whole user journey can be the difference...
