“Authority” is a buzzword in SEO and content marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google...
This article will help advertisers ensure long-term success despite the instability of pay-per-click search engine advertising as an online marketing platform. Pay-per-click search engine advertising is great...
Google Ads has recently announced that it now allows ads to be served for queries that it understands to share the same meaning on broad modified and phrase...
Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is...
It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid campaigns can bring profit to digital marketers. Integrating...
If you are using Facebook’s Ads Manager, campaign budget optimization (CBO) will become mandatory for all ad campaigns as of September 1, 2019. If you are using...
Ecommerce companies know this to be true, but it bears repeating: the holiday season will be on top of you before you know it, and it’s...
To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion...
Some brand jingles and slogans are easily remembered. Others are easily forgotten. That’s because different people remember different things. A person can typically remember the jingle,...
Building trust with your audience is an essential component of any content marketing strategy. When you build trust, you build authority simultaneously. And, when you check...