It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable product.” As it relates to Amazon...
Wistia, the video marketing solution that allows brands to build their own video hubs, has rolled out a free version of its Channels product. It has...
Do you remember the phone book? I know… it’s practically an ancient artifact. But it was useful, in its time. Not only could you close your eyes,...
Affiliate link building is like commissioned sales for the 21st century. The concept is simple: With an affiliate marketing program, brands and businesses select leading influencers...
Very rarely in my PPC life do I bring up the subject of attribution with clients, colleagues, or industry friends without seeing a look of pain...
Google has released its annual edition of ‘Frightgeist’ – a roundup of the year’s top Halloween costume searches. Whether you’re looking to target last-minute shoppers, or...
Quora has recently added additional targeting options for advertisers on the Q&A platform. Keyword history targeting. This is a blend of the existing keyword targeting and...
You may be thinking…..isn’t it a given that eCommerce businesses should be advertising on Amazon? While sometimes it DOESN’T make sense, most of the time, it...
Google Ads is letting advertisers set conversion actions at the campaign level for video ads. Previously, with respect to video campaigns, Google Ads users could only...
Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of...
