Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be...
Veena Gandhi Veena is a growth driven marketer at Digital Street. She has over 14 years of advertising experience and has led million dollar campaigns for...
What is a good online marketing strategy? And what’s it exactly for anyway? What happens if you don’t have one? Don’t worry, no cute bunnies will...
How should you measure the value of brand awareness? I’m asked that frequently by B2B marketers, but they aren’t really asking how to measure it. That...
Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company,...
“The podcasting boom is over.” We all know that, right? We know this because it’s been reported everywhere. Since the start of the year The New...
There are two core metrics that should drive a lot of the decisions you have in your organization; churn & sales. A great agency is constantly...
Responsive display ads are a powerful tool for businesses that want to reach more customers and increase their advertising reach. Responsive display ads allow you to...
![How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]](https://articles.entireweb.com/wp-content/uploads/2023/05/1684141711_How-To-Use-Your-Website-Data-To-See-If-Your.png "How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]")
![How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]](https://articles.entireweb.com/wp-content/uploads/2023/05/1684141711_How-To-Use-Your-Website-Data-To-See-If-Your-400x240.png "How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]")
![How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]](https://articles.entireweb.com/wp-content/uploads/2023/05/1684141711_How-To-Use-Your-Website-Data-To-See-If-Your-80x80.png "How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]")
You craft a funnel to take visitors from an introduction to conversion. But does your content actually do that? I created a template in Looker Studio...
A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues...