While Amazon’s return policy is already impressive, the company is hoping consumers won’t have to return items as frequently with the installment of their newest feature....
2023 is off to a fast start, and so is the team here at Optimizely. With so much emphasis on how we...
As businesses edge towards their post-pandemic recovery, marketing budgets are seeing a slow return. The average marketing spend boosted from 6.4 percent to 9.5 percent of...
Is your technology suite sweet? Or is your collection of marketing tools a fabulous “frankenstack?” The debate of one unified platform vs. best-of-breed solutions has raged...
We’ve all had days where we struggle to get out of bed and start our day or when we’re pushing through fatigue to execute a crucial...
Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital...
We’ve said it before and we’ll say it again: Conversions are your bottom line. You can have the best SEO, the best relationships, and more social...
From search to influencers, TikTok to Instagram, Amazon to mom-and-pop shops, CPG customers have never before had as many ways to discover and purchase day-to-day essentials...
Most marketers feel hindered rather than helped by technology, despite the fact that in 2021, digital marketing appeared as the top item on...
In the digital age, relying on smartphones throughout the day is an easy (and sometimes necessary) choice. From alarms and map navigation to calendar reminders and...