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7 Tips + Signs to Look Out For



7 Tips + Signs to Look Out For

We’ve all had days where we struggle to get out of bed and start our day or when we’re pushing through fatigue to execute a crucial project.

But what happens when those days start to feel like the norm, and you can’t remember the last time you felt motivated at work? That’s burnout.

While we all experience bad days at work, burnout doesn’t have to be inevitable. To help you stay in the groove at work, we will explore ways to avoid burnout and some signs of burnout to watch out for.

What is burnout?

Common Causes of Burnout


Signs of Burnout

How to Avoid Burnout at Work

How Employers and Managers Can Prevent Burnout

Download Now: 5 Free Skill Development Templates

What is burnout?

Burnout is a form of work-related stress that manifests in physical and emotional exhaustion, according to the Mayo Clinic.

Burnout is not a medical diagnosis; however, researchers and experts believe other conditions, such as depression, or circumstances like family life and personality traits, can influence burnout.


No matter the cause, job burnout can negatively affect your mental and physical health, so it’s essential to beware of its common causes, which we’ll explain.

Common Causes of Burnout

Below are the most common causes of job burnout.

1. Heavy Workload

Overwork is one of the main causes of burnout and can lead to several health issues, such as weight loss, body pain, exhaustion, and more.

A study revealed that working 55 hours or more per week is associated with a 35% higher risk of a stroke and a 17% higher risk of dying from heart disease.

2. Feeling unappreciated

Paying employees their worth is essential, but adequate payment is only one part of the equation. Without positive feedback, rewards, and recognition among peers, it’s easy to feel like your hard work is going unnoticed.


Feeling unappreciated or undervalued at work can build resentment toward your job, leading to burnout.

3. Micromanagement

In a survey, 59% of employees said they’ve worked for a micromanager. And of those, 68% reported a decrease in morale, and 55% said it hurt their productivity.

It’s hard to feel any motivation or passion for your work if your employer constantly tries to control your every move.

Feeling like your manager or employer doesn’t trust you to do your job without someone looking over your shoulder adds stress. And stress is just one step closer to feeling burnt out at work.

4. Poor relationships or a lack of support

Feeling part of a community and having a support system is essential to maintaining mental health. A study shows 48% of workers lack emotional support when managing daunting tasks.

Without camaraderie among colleagues, it’s easy to feel isolated — especially when looming deadlines and massive projects create stress.


Signs of Burnout

Burnout can sometimes creep up on you slowly before you even realize what you’re feeling. To help you fight against burnout, here are some signs you need to look for.

1. Lack of Energy

No matter how much you love your job, there will be days when the last thing you want to do is get out of bed and work.

There will be times when you have to push yourself extra hard to complete a project or when you’re counting down the days until the weekend.

However, the lack of energy associated with burnout goes beyond those moments. Burnout-related exhaustion is more chronic and less associated with a specific task or project. And it doesn’t go away after a vacation or a relaxing weekend.


2. Cynicism Toward Your Job

If you question whether your work matters or you’ve grown disinterested in your job, that could be burnout reeling its head. This is especially true if you remember being much more enthusiastic about your work.

3. Changing Sleep Habits

Everyone has their preferred time to wake up or go to bed, but if your sleeping habits change drastically — you could be experiencing burnout.

For example, let’s say you’re a morning person who has no problem getting dressed and out the door by 7:30 a.m.

However, recently, you find yourself hitting the snooze button more often than not, or you don’t feel energized for the day because you spent all night staring at the ceiling. This is a sign of burnout.

4. Drop in Work Performance

Perhaps you were always punctual in the past, but you’ve recently started missing deadlines. Or, you struggle with aspects of your job that you easily handle.

Exhaustion, disinterest, and disorganized sleep habits can all result in a drop in your quality of work.


How to Avoid Burnout At Work

I reached out to professionals across different industries for their perspectives on fighting burnout. Here are some tips they suggest:

1. Know what energizes you and what drains you.

Women’s health professional Margaret Ruvoldt says she feels at her best when the energy she puts into work is less than what she gets from it. She says burnout happens when that equation no longer works.

“So I keep an eye on what gives me energy at work and what drains me. That answer is different for everyone — which is great because, on teams, we can balance one another,” Ruvoldt explained. on teams

“If I’m solving complex problems, learning, and I have an opportunity to develop people — I’m getting a ton back,” she said. “If the relationships are bad, the direction is unclear, or I’m in a role that doesn’t allow me to learn — I’m drained.”

Ruvoldt says if she feels burnout, she seeks ways to move toward the things that give her energy and away from what drains her.


Pro Tip: Keep a list of aspects of your job that you enjoy and aspects that drain you. When you feel burnt out, refer to that list to see if you can shift your focus to less draining tasks.

2. Keep the end in mind.

Consultant and HubSpot Admin Jon Martin says to keep the end in mind and to consider the big picture.

“In 25 years, what is going to matter — that you took your wife on a date, went to your son’s basketball game, or finished building that killer HubSpot report?” Martin said.

He continued, “When we allow daily and weekly tasks to override our investments in what is going to matter long term, we start to need to find our significance in the short-term things.”

Martin says a job is important but only because of what it allows.

“A job isn’t an end in itself,” he explained. “A job matters because it allows you to learn new things, make money, and work for organizations you care about. All those things pale when you put them into the perspective of time.”


Pro Tip: Don’t be afraid to use your PTO to take time off to focus on things like family or your mental health.

3. Feel your feelings.

HubSpot partner Trish Lessard says burnout needs to be physically let out of the body in order to deal with it. For Lessard, that physical release can be through laughter, screaming into a pillow, or sobbing over a sad movie.

“Give yourself the permission you need to self-heal by feeling,” Lessard said. “After the release, I usually find myself on a quest for some inspiration.”

To find inspiration, Lessard will visit a bookstore or call up some friends.According to Lessard, the point is to stimulate the brain to release all the good it is designed to do.

“Burnout happens because we are human. We need to remember that being a superhuman isn’t being real,” she said.

Pro Tip: Consider keeping a journal to reflect on your day and vent your feelings.


4. Set boundaries.

Client Engagement Associate Carter Warren says boundaries is critical to avoiding burnout.

“One example could be not responding to emails after a certain time,” Warren said. “This could be a powerful boundary for preventing burnout.

Warrens said it’s also critical to be transparent with colleagues or customers so they have proper expectations for what communication will be like.

Pro Tip: Have designated “focus” or “no meeting” days on your calendar so your colleagues know not to disrupt your week with meetings or last-minute tasks.

5. Regularly assess your goals.

It’s easy to lose sight of your goals as you dive deeper into work or take on new responsibilities. When that happens, data systems strategist Calan Smidt suggests regularly reviewing what’s important to you.

“I do periodic review assessments on my personal and professional goals to ensure that what I am doing aligns with what I want to be doing, what I see, and where I want to go,” Smidt said.


“If they do — I recommit,” she said. “If not — I realign. Each time I do this, I get a jolt of excitement, focus, and always enrichment. A goal today keeps the burnout away!”

Pro Tip: Establish SMART goals to keep yourself on track and refer to those goals whenever you start to feel like you’ve fallen off track.

6. Have a designated work area.

Working from home has perks, but it can often blur the line between work and home life. And that imbalance can result in burnout.

“I think it’s important in the era of hybrid work and work-from-home to segregate your work area so at the end of each day, you’re not tempted to plug back in and send one more email,” HubSpot Academy Instructor Trygve Olden said.

Olden suggests having a clear and distinct line to shut the work door and enjoy your personal time before going back to work.

Pro Tip: If your home is too noisy or not equipped to be productive for work, look into co-working spaces around your area, or consider going to your local library or quiet café to focus.


7. Ask for help.

You may feel alone when dealing with burnout, but that doesn’t have to be true. Diego Silva of SendPulse said getting help made the difference when he experienced burnout.

“I felt exhausted at work due to the overload of activities,” he recalled. “To deal with this situation, I sought medical help and made significant changes in my lifestyle and diet.”

Silva says he also sought professional coaching guidance to redefine his goals and create a growth plan within the company.

“Today, I feel happy and motivated in my career — inspiring my colleagues to do the same,” he said.

Pro Tip: You don’t have to wait until burnout is causing significant issues at work, such as missing a huge deadline or a drastic change in performance.

As soon as you feel overwhelmed or stressed — speak to your manager or employee to create a plan.


How Employers and Managers Can Prevent Burnout

The duty to stave off burnout doesn’t just fall on employees; it’s also the responsibility of employers and managers.

As head of a team, an employer or manager must create an environment or workplace culture that empowers employees to speak up when they feel overwhelmed. 

Leaders should recognize the signs of burnout and encourage employees to take time off to recharge. They should also create a company culture code that promotes trust and transparency.

Burnout happens to all of us, but it doesn’t have to be the end of the world. Now you know the signs of burnout and what you can do to avoid or address it.


From here, you can devise a plan to help you stay focused and healthy as you work toward your goals.

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The Role of Enterprise Mobility Management in Modern Businesses



The Role of Enterprise Mobility Management in Modern Businesses

In today’s fast-paced business environment, Enterprise Mobility Management (EMM) has emerged as a critical facilitator for enhancing operational efficiency and competitiveness. EMM solutions streamline workflows, ensuring that enterprises can adapt to the rapidly changing digital landscape. This blog discusses the indispensable role of EMM in modern businesses, focusing on how it revolutionizes workflows and positions businesses for success.

EMM solutions act as the backbone for securely managing mobile devices, applications, and content that facilitate remote work and on-the-go access to company resources. With a robust EMM platform, businesses can ensure data protection and compliance with regulatory requirements, even in highly dynamic environments. This not only minimizes the risk of data breaches but also reinforces the company’s reputation for reliability and security.

Seamless Integration Across Devices

In today’s digital era, seamless integration across devices is not just a luxury; it’s a necessity for maintaining operational fluency within any organization. Our EMM solutions are designed to ensure that employees have secure and efficient access to the necessary resources, irrespective of the device being used. This cross-platform compatibility significantly enhances productivity by allowing for a unified user experience that supports both the agility and dynamism required in modern business operations. Leveraging cutting-edge technology, our solutions provide a cohesive ecosystem where data flows securely and effortlessly across mobile phones, tablets, and laptops, ensuring that your workforce remains connected and productive, regardless of their physical location. The adoption of our EMM solutions speaks volumes about an organization’s commitment to fostering a technologically forward and secure working environment, echoing its dedication to innovation and excellence.

Enhanced Productivity

EMM facilitates the seamless integration of mobile devices into the corporate environment, enabling employees to access corporate resources from anywhere. This flexibility significantly enhances productivity by allowing tasks to be completed outside of traditional office settings.

Unified Endpoint Management

The incorporation of Unified Endpoint Management (UEM) within EMM solutions ensures that both mobile and fixed devices can be managed from a single console, simplifying IT operations and enhancing security.


Advanced Security Protocols

Where cyber threats loom larger than ever, our EMM solutions incorporate cutting-edge security protocols designed to shield your organization’s data from unauthorized access and breaches. By consistently updating and refining our security measures, we ensure your assets are protected by the most advanced defenses available. This commitment to security not only safeguards your information but also reinforces your company’s reputation as a secure and trustworthy enterprise.

Data Protection

EMM solutions implement robust security measures to protect sensitive corporate data across all mobile devices. This includes encryption, secure VPN connections, and the ability to remotely wipe data from lost or stolen devices, thereby mitigating potential data breaches.

Compliance Management

By enforcing security policies and ensuring compliance with regulatory standards, EMM helps businesses avoid costly fines and reputational damage associated with data breaches.

Driving Operational Efficiency

In the quest to drive operational efficiency, our solutions streamline processes, reduce redundancies, and automate routine tasks. By leveraging cutting-edge technologies, we empower businesses to optimize their workflows, resulting in significant time and cost savings. Our approach not only enhances operational agility but also positions your organization at the forefront of innovation, setting a new standard in your industry.

Automated Workflows

By automating repetitive tasks, EMM reduces manual efforts, increases accuracy, and speeds up business processes. This automation supports operational efficiency and allows employees to focus on more strategic tasks.

Real-time Communication and Collaboration

EMM enhances communication and collaboration among team members by providing tools that facilitate real-time interactions. This immediate exchange of information accelerates decision-making processes and improves project outcomes.


Testimonials from Industry Leaders

Leaders in various industries have witnessed tangible benefits from implementing EMM solutions, including increased productivity, improved security, and enhanced operational efficiency. Testimonials from these leaders underscore the transformative impact of EMM on their businesses, solidifying its vital role in modern operational strategies.

Our commitment to innovation and excellence propels us to continually refine our EMM solutions, ensuring they remain at the cutting edge of technology. This dedication not only solidifies our standing as industry leaders but also guarantees that our clients receive the most advanced and effective operational tools available, tailored specifically to meet their unique business challenges.

Looking Ahead

The evolution of EMM solutions continues at a rapid pace, with advancements in technology such as Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT) further enhancing their capabilities. These developments promise even greater efficiencies, security measures, and competitive advantages for businesses willing to invest in the future of mobility management.

Our proactive approach to integrating emerging technologies with EMM solutions positions our clients at the forefront of their industries. By leveraging our deep technical expertise and industry insights, we empower businesses to not only adapt to but also lead in an increasingly digital world, ensuring they remain competitive and resilient amidst rapid technological shifts.

In conclusion, the role of Enterprise Mobility Management in modern businesses cannot be overstated. Its ability to revolutionize workflows, enhance security, and drive operational efficiency positions it as a foundational element of digital transformation strategies. We invite businesses to explore the potential of EMM solutions and partner with us to achieve unprecedented levels of success and innovation in the digital era. Together, we can redefine the boundaries of what is possible in business operations and set new benchmarks for excellence in the industry.

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Lessons From Air Canada’s Chatbot Fail



Lessons From Air Canada’s Chatbot Fail

Air Canada tried to throw its chatbot under the AI bus.

It didn’t work.

A Canadian court recently ruled Air Canada must compensate a customer who bought a full-price ticket after receiving inaccurate information from the airline’s chatbot.

Air Canada had argued its chatbot made up the answer, so it shouldn’t be liable. As Pepper Brooks from the movie Dodgeball might say, “That’s a bold strategy, Cotton. Let’s see if it pays off for ’em.” 

But what does that chatbot mistake mean for you as your brands add these conversational tools to their websites? What does it mean for the future of search and the impact on you when consumers use tools like Google’s Gemini and OpenAI’s ChatGPT to research your brand?


AI disrupts Air Canada

AI seems like the only topic of conversation these days. Clients expect their agencies to use it as long as they accompany that use with a big discount on their services. “It’s so easy,” they say. “You must be so happy.”

Boards at startup companies pressure their management teams about it. “Where are we on an AI strategy,” they ask. “It’s so easy. Everybody is doing it.” Even Hollywood artists are hedging their bets by looking at the newest generative AI developments and saying, “Hmmm … Do we really want to invest more in humans?  

Let’s all take a breath. Humans are not going anywhere. Let me be super clear, “AI is NOT a strategy. It’s an innovation looking for a strategy.” Last week’s Air Canada decision may be the first real-world distinction of that.

The story starts with a man asking Air Canada’s chatbot if he could get a retroactive refund for a bereavement fare as long as he provided the proper paperwork. The chatbot encouraged him to book his flight to his grandmother’s funeral and then request a refund for the difference between the full-price and bereavement fair within 90 days. The passenger did what the chatbot suggested.


Air Canada refused to give a refund, citing its policy that explicitly states it will not provide refunds for travel after the flight is booked.

When the passenger sued, Air Canada’s refusal to pay got more interesting. It argued it should not be responsible because the chatbot was a “separate legal entity” and, therefore, Air Canada shouldn’t be responsible for its actions.

I remember a similar defense in childhood: “I’m not responsible. My friends made me do it.” To which my mom would respond, “Well, if they told you to jump off a bridge, would you?”

My favorite part of the case was when a member of the tribunal said what my mom would have said, “Air Canada does not explain why it believes …. why its webpage titled ‘bereavement travel’ was inherently more trustworthy than its chatbot.”

The BIG mistake in human thinking about AI

That is the interesting thing as you deal with this AI challenge of the moment. Companies mistake AI as a strategy to deploy rather than an innovation to a strategy that should be deployed. AI is not the answer for your content strategy. AI is simply a way to help an existing strategy be better.

Generative AI is only as good as the content — the data and the training — fed to it.  Generative AI is a fantastic recognizer of patterns and understanding of the probable next word choice. But it’s not doing any critical thinking. It cannot discern what is real and what is fiction.


Think for a moment about your website as a learning model, a brain of sorts. How well could it accurately answer questions about the current state of your company? Think about all the help documents, manuals, and educational and training content. If you put all of that — and only that — into an artificial brain, only then could you trust the answers.

Your chatbot likely would deliver some great results and some bad answers. Air Canada’s case involved a minuscule challenge. But imagine when it’s not a small mistake. And what about the impact of unintended content? Imagine if the AI tool picked up that stray folder in your customer help repository — the one with all the snarky answers and idiotic responses? Or what if it finds the archive that details everything wrong with your product or safety? AI might not know you don’t want it to use that content.

ChatGPT, Gemini, and others present brand challenges, too

Publicly available generative AI solutions may create the biggest challenges.

I tested the problematic potential. I asked ChatGPT to give me the pricing for two of the best-known CRM systems. (I’ll let you guess which two.) I asked it to compare the pricing and features of the two similar packages and tell me which one might be more appropriate.

First, it told me it couldn’t provide pricing for either of them but included the pricing page for each in a footnote. I pressed the citation and asked it to compare the two named packages. For one of them, it proceeded to give me a price 30% too high, failing to note it was now discounted. And it still couldn’t provide the price for the other, saying the company did not disclose pricing but again footnoted the pricing page where the cost is clearly shown.

In another test, I asked ChatGPT, “What’s so great about the digital asset management (DAM) solution from [name of tech company]?” I know this company doesn’t offer a DAM system, but ChatGPT didn’t.


It returned with an answer explaining this company’s DAM solution was a wonderful, single source of truth for digital assets and a great system. It didn’t tell me it paraphrased the answer from content on the company’s webpage that highlighted its ability to integrate into a third-party provider’s DAM system.

Now, these differences are small. I get it. I also should be clear that I got good answers for some of my harder questions in my brief testing. But that’s what’s so insidious. If users expected answers that were always a little wrong, they would check their veracity. But when the answers seem right and impressive, even though they are completely wrong or unintentionally accurate, users trust the whole system.

That’s the lesson from Air Canada and the subsequent challenges coming down the road.

AI is a tool, not a strategy

Remember, AI is not your content strategy. You still need to audit it. Just as you’ve done for over 20 years, you must ensure the entirety of your digital properties reflect the current values, integrity, accuracy, and trust you want to instill.

AI will not do this for you. It cannot know the value of those things unless you give it the value of those things. Think of AI as a way to innovate your human-centered content strategy. It can express your human story in different and possibly faster ways to all your stakeholders.

But only you can know if it’s your story. You have to create it, value it, and manage it, and then perhaps AI can help you tell it well. 

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Cover image by Joseph Kalinowski/Content Marketing Institute

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Only 6% of global marketers apply customer insights to product and brand



Only 6% of global marketers apply customer insights to product and brand

While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach.

“At the end of the day, a lot of companies operate based on their structure and not how the consumer interacts with them,” Mariam Asmar, VP of strategic consulting, told MarTech. “And while some companies have done a great job of reorienting that, with roles like the chief customer officer, there are many more that still don’t. Cross-channel doesn’t exist because there are still all these silos. But the customer doesn’t care about your silos. The customer doesn’t see silos. They see a brand.”

Half of all marketers report either depending on multiple, siloed point solutions to cobble together a multi-channel experience manually (33%); or primarily relying on single-channel solutions (17%).  Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels. This is a huge problem when it comes to cross-channel, personalization.

The persistence of silos

The persistence of data silos despite decades of explanation about the problems they cause, surprised Asmar the most.

Screenshot 2024 02 27 140015
Source: Braze 2024 Global Customer Engagement Review

“Why are we still talking about this?” she said to MarTech. “One of the themes I see in the report is we’re still getting caught up on some of the same stumbling blocks as before.”

She said silos are indicative of teams working on different goals and “the only way that gets unsolved is if a leader comes in and aligns people towards some of those goals.”

These silos also hinder the use of AI, something 99% of respondents said they were already doing. The top uses of AI by marketers are:

  • Generating creative ideas (48%).
  • Automating repetitive tasks (47%).
  • Optimizing strategies in real-time (47%).
  • Enhancing data analysis (47%).
  • Powering predictive analytics (45%).
  • Personalizing campaigns (44%). 

Despite the high usage numbers, less than half of marketers have any interest in exploring AI’s potential to enhance customer engagement. Asmar believes there are two main reasons for this. First is that many people like the systems they know and understand. The other reason is a lack of training on the part of companies.

Dig deeper: 5 ways CRMs are leveraging AI to automate marketing today

“I think about when I was in advertising and everybody switched to social media,” she told MarTech. “Companies acted like ‘Well, all the marketers will just figure out social media.’ You can’t do that because whenever you’re teaching somebody how to do something new there’s always a level of training them up, even though they’re apps that we use every day, as people using them as a business and how they apply, how we get impact from them.”

The good news is that brands are setting the stage for the data agility they need.

  • 50% export performance feedback to business intelligence platforms to generate advanced analytics.
  • 48% sync performance with insights generated by other platforms in the business.

Also worth noting: Marketers say these are the four main obstacles to creativity and strategy:  

  • Emphasis on KPIs inherently inhibits a focus on creativity (42%).
  • Too much time spent on business-as-usual execution and tasks (42%).
  • Lack of technology to execute creative ideas, (41%).
  • Hard to demonstrate ROI impact of creativity (40%).
Screenshot 2024 02 27 135952Screenshot 2024 02 27 135952


The 2024 Global Customer Engagement Review (registration required) is based on insights from 1,900 VP+ marketing decision-makers across 14 countries in three global regions: The Americas (Brazil, Mexico, and the US), APAC (Australia, Indonesia, Japan, New Zealand, Singapore, and South Korea), and EMEA (France, Germany, Spain, the UAE, and the UK).


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