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7 Tips + Signs to Look Out For

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7 Tips + Signs to Look Out For

We’ve all had days where we struggle to get out of bed and start our day or when we’re pushing through fatigue to execute a crucial project.

But what happens when those days start to feel like the norm, and you can’t remember the last time you felt motivated at work? That’s burnout.

While we all experience bad days at work, burnout doesn’t have to be inevitable. To help you stay in the groove at work, we will explore ways to avoid burnout and some signs of burnout to watch out for.

What is burnout?

Common Causes of Burnout

Signs of Burnout

How to Avoid Burnout at Work

How Employers and Managers Can Prevent Burnout

Download Now: 5 Free Skill Development Templates

What is burnout?

Burnout is a form of work-related stress that manifests in physical and emotional exhaustion, according to the Mayo Clinic.

Burnout is not a medical diagnosis; however, researchers and experts believe other conditions, such as depression, or circumstances like family life and personality traits, can influence burnout.

No matter the cause, job burnout can negatively affect your mental and physical health, so it’s essential to beware of its common causes, which we’ll explain.

Common Causes of Burnout

Below are the most common causes of job burnout.

1. Heavy Workload

Overwork is one of the main causes of burnout and can lead to several health issues, such as weight loss, body pain, exhaustion, and more.

A study revealed that working 55 hours or more per week is associated with a 35% higher risk of a stroke and a 17% higher risk of dying from heart disease.

2. Feeling unappreciated

Paying employees their worth is essential, but adequate payment is only one part of the equation. Without positive feedback, rewards, and recognition among peers, it’s easy to feel like your hard work is going unnoticed.

Feeling unappreciated or undervalued at work can build resentment toward your job, leading to burnout.

3. Micromanagement

In a survey, 59% of employees said they’ve worked for a micromanager. And of those, 68% reported a decrease in morale, and 55% said it hurt their productivity.

It’s hard to feel any motivation or passion for your work if your employer constantly tries to control your every move.

Feeling like your manager or employer doesn’t trust you to do your job without someone looking over your shoulder adds stress. And stress is just one step closer to feeling burnt out at work.

4. Poor relationships or a lack of support

Feeling part of a community and having a support system is essential to maintaining mental health. A study shows 48% of workers lack emotional support when managing daunting tasks.

Without camaraderie among colleagues, it’s easy to feel isolated — especially when looming deadlines and massive projects create stress.

Signs of Burnout

Burnout can sometimes creep up on you slowly before you even realize what you’re feeling. To help you fight against burnout, here are some signs you need to look for.

1. Lack of Energy

No matter how much you love your job, there will be days when the last thing you want to do is get out of bed and work.

There will be times when you have to push yourself extra hard to complete a project or when you’re counting down the days until the weekend.

However, the lack of energy associated with burnout goes beyond those moments. Burnout-related exhaustion is more chronic and less associated with a specific task or project. And it doesn’t go away after a vacation or a relaxing weekend.

2. Cynicism Toward Your Job

If you question whether your work matters or you’ve grown disinterested in your job, that could be burnout reeling its head. This is especially true if you remember being much more enthusiastic about your work.

3. Changing Sleep Habits

Everyone has their preferred time to wake up or go to bed, but if your sleeping habits change drastically — you could be experiencing burnout.

For example, let’s say you’re a morning person who has no problem getting dressed and out the door by 7:30 a.m.

However, recently, you find yourself hitting the snooze button more often than not, or you don’t feel energized for the day because you spent all night staring at the ceiling. This is a sign of burnout.

4. Drop in Work Performance

Perhaps you were always punctual in the past, but you’ve recently started missing deadlines. Or, you struggle with aspects of your job that you easily handle.

Exhaustion, disinterest, and disorganized sleep habits can all result in a drop in your quality of work.

How to Avoid Burnout At Work

I reached out to professionals across different industries for their perspectives on fighting burnout. Here are some tips they suggest:

1. Know what energizes you and what drains you.

Women’s health professional Margaret Ruvoldt says she feels at her best when the energy she puts into work is less than what she gets from it. She says burnout happens when that equation no longer works.

“So I keep an eye on what gives me energy at work and what drains me. That answer is different for everyone — which is great because, on teams, we can balance one another,” Ruvoldt explained. on teams

“If I’m solving complex problems, learning, and I have an opportunity to develop people — I’m getting a ton back,” she said. “If the relationships are bad, the direction is unclear, or I’m in a role that doesn’t allow me to learn — I’m drained.”

Ruvoldt says if she feels burnout, she seeks ways to move toward the things that give her energy and away from what drains her.

Pro Tip: Keep a list of aspects of your job that you enjoy and aspects that drain you. When you feel burnt out, refer to that list to see if you can shift your focus to less draining tasks.

2. Keep the end in mind.

Consultant and HubSpot Admin Jon Martin says to keep the end in mind and to consider the big picture.

“In 25 years, what is going to matter — that you took your wife on a date, went to your son’s basketball game, or finished building that killer HubSpot report?” Martin said.

He continued, “When we allow daily and weekly tasks to override our investments in what is going to matter long term, we start to need to find our significance in the short-term things.”

Martin says a job is important but only because of what it allows.

“A job isn’t an end in itself,” he explained. “A job matters because it allows you to learn new things, make money, and work for organizations you care about. All those things pale when you put them into the perspective of time.”

Pro Tip: Don’t be afraid to use your PTO to take time off to focus on things like family or your mental health.

3. Feel your feelings.

HubSpot partner Trish Lessard says burnout needs to be physically let out of the body in order to deal with it. For Lessard, that physical release can be through laughter, screaming into a pillow, or sobbing over a sad movie.

“Give yourself the permission you need to self-heal by feeling,” Lessard said. “After the release, I usually find myself on a quest for some inspiration.”

To find inspiration, Lessard will visit a bookstore or call up some friends.According to Lessard, the point is to stimulate the brain to release all the good it is designed to do.

“Burnout happens because we are human. We need to remember that being a superhuman isn’t being real,” she said.

Pro Tip: Consider keeping a journal to reflect on your day and vent your feelings.

4. Set boundaries.

Client Engagement Associate Carter Warren says boundaries is critical to avoiding burnout.

“One example could be not responding to emails after a certain time,” Warren said. “This could be a powerful boundary for preventing burnout.

Warrens said it’s also critical to be transparent with colleagues or customers so they have proper expectations for what communication will be like.

Pro Tip: Have designated “focus” or “no meeting” days on your calendar so your colleagues know not to disrupt your week with meetings or last-minute tasks.

5. Regularly assess your goals.

It’s easy to lose sight of your goals as you dive deeper into work or take on new responsibilities. When that happens, data systems strategist Calan Smidt suggests regularly reviewing what’s important to you.

“I do periodic review assessments on my personal and professional goals to ensure that what I am doing aligns with what I want to be doing, what I see, and where I want to go,” Smidt said.

“If they do — I recommit,” she said. “If not — I realign. Each time I do this, I get a jolt of excitement, focus, and always enrichment. A goal today keeps the burnout away!”

Pro Tip: Establish SMART goals to keep yourself on track and refer to those goals whenever you start to feel like you’ve fallen off track.

6. Have a designated work area.

Working from home has perks, but it can often blur the line between work and home life. And that imbalance can result in burnout.

“I think it’s important in the era of hybrid work and work-from-home to segregate your work area so at the end of each day, you’re not tempted to plug back in and send one more email,” HubSpot Academy Instructor Trygve Olden said.

Olden suggests having a clear and distinct line to shut the work door and enjoy your personal time before going back to work.

Pro Tip: If your home is too noisy or not equipped to be productive for work, look into co-working spaces around your area, or consider going to your local library or quiet café to focus.

7. Ask for help.

You may feel alone when dealing with burnout, but that doesn’t have to be true. Diego Silva of SendPulse said getting help made the difference when he experienced burnout.

“I felt exhausted at work due to the overload of activities,” he recalled. “To deal with this situation, I sought medical help and made significant changes in my lifestyle and diet.”

Silva says he also sought professional coaching guidance to redefine his goals and create a growth plan within the company.

“Today, I feel happy and motivated in my career — inspiring my colleagues to do the same,” he said.

Pro Tip: You don’t have to wait until burnout is causing significant issues at work, such as missing a huge deadline or a drastic change in performance.

As soon as you feel overwhelmed or stressed — speak to your manager or employee to create a plan.

How Employers and Managers Can Prevent Burnout

The duty to stave off burnout doesn’t just fall on employees; it’s also the responsibility of employers and managers.

As head of a team, an employer or manager must create an environment or workplace culture that empowers employees to speak up when they feel overwhelmed. 

Leaders should recognize the signs of burnout and encourage employees to take time off to recharge. They should also create a company culture code that promotes trust and transparency.

Burnout happens to all of us, but it doesn’t have to be the end of the world. Now you know the signs of burnout and what you can do to avoid or address it.

From here, you can devise a plan to help you stay focused and healthy as you work toward your goals.

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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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