Have you noticed how artificial intelligence (AI) is slowly integrating into, well, everything? Then it won’t surprise you to hear that it’s also infiltrated content marketing....
A massive change is coming to search. As Google experiments with AI in its standard search results and its Search Generative Experience (SGE), marketers must understand...
Now, let’s deal with the task at hand. Now that you have calmed yourself down and got a clear head, it’s time to get on with...
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first...
Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on...
Streaming More consumers than ever are cutting the cord and switching to streaming. The number of Americans who watch television via cable or satellite has plummeted...
Marketing professionals are constantly challenged to stay ahead of the curve. As consumer behaviors shift and technology continues to advance, the future of marketing is being...
Once your site is successfully connected, you should have another tab open the URL of the site you entered with a box indicating that it’s connected...
Facebook marketing has become a staple for social media marketers over the last few years, and the credit goes to its massive user base. With over...
Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have...