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60 Remote Work Stats to Know in 2024

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60 Remote Work Stats to Know in 2024

My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work.

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Since then, I’ve worked with several other companies across multiple time zones and, as a result, experienced everything remote work has to offer — from the challenges of setting up a home office to the joys of location independence.

But more importantly, I’ve also gotten to consciously observe the growth and impact of remote work over time.

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In this post, I’ll be sharing 60 statistics to help you understand the evolution, opportunities, and challenges this unique mode of work offers.

Each section is designed to provide more than just statistics and instead offer you a cohesive, research-backed narrative on each sub-topic.

Table of Contents

1712613363 102 60 Remote Work Stats to Know in 2024

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The Introduction and Evolution of Remote Work

  • According to Hubspot, the most popular work model today is a hybrid model, which is preferred by 41% of employees. This is followed by the fully remote work model (32%), and, finally, on-site work (27%). However, interestingly, before 2020, most employees had fully on-site jobs with no immediate plans to switch to alternative models. So, what changed?
  • The 2020 lockdown mandated a complete shift to remote work across most industries, introducing many to remote work for the first time. Consequently, an Owl Labs survey found that this experience led to 70% of employees wanting to maintain a hybrid or remote working arrangement even post-pandemic.
  • By 2021, an Accenture study found that 83% of global workers viewed this hybrid model of work (a mix of remote and on-site work) as ideal.
  • As time went on, worker preferences kept evolving. A 2022 study found that the preferred working styles shifted a bit from the previous year. Remote work was favored by 34% in 2021 but dropped to 29% in 2022. Hybrid work went from 31% to 36%, and in-office work went from 29% to 22%.

remote working stats, working preferencesImage Source

remote working stats, working preferencesImage Source

  • Studies continue to consistently show that many workers prefer a remote or hybrid arrangement over on-site work. For instance, Atlassian’s State of Work study showed a notable shift in the preferences of remote, office-only, and hybrid workers between 2021 and 2022: 22% in 2022 versus 34% in 2021, 35% in 2022 versus 39% in 2021, and 43% in 2022 versus 27% in 2021, respectively.
  • Overall, the hybrid model of remote work appears to be the happy medium between workers and employers, with 45.5% of remote workers having hybrid arrangements compared to 20.5% who work fully from home, according to a January 2023 survey.

How Companies Have Responded to Remote Work

remote working stats, working preferences

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  • On the other hand, several studies have found that remote work is the exception and not the norm. According to a study by Accenture, as of 2022, 36% of workers worldwide had returned to a fully on-site work model across all industries.
  • Another survey by Atlassian also revealed that 82% of all knowledge workers had some form of “in-office mandate,” while 25% of workers who supposedly had the choice to work remotely still felt pressure to go into the office.
  • Finally, a 2022 U.S. Bureau of Labor Statistics survey found that only 27.5% of private sector businesses (2.5 million) had employees teleworking all or some of the time.
  • So, how do we interpret this seemingly conflicting data? Well, all perspectives may have merit. By examining each industry individually rather than collectively, the data aligns better.
  • The same study by the U.S. Bureau of Labor Statistics found that professional and business services, educational services, and wholesale trade boasted the highest percentage of teleworkers at 67.4%, 49%, 46%, and 39%, respectively. This suggests that remote work opportunities are simply more prevalent in certain industries, and study results will often vary depending on the industry surveyed.

Why Workers Prefer Remote Work

remote working stats, working benefits

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The Business Impact of Remote Work

remote working stats, sales

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  • So, what does this mean? Is remote work simply an added expense with no real benefits to the bottom line? On the contrary, remote work also offers major financial benefits. According to a study by IWG, more than four-fifths of Chief Financial Officers (CFOs) (82%) believe that remote work, specifically in a hybrid format, is a more cost-effective business model compared to traditional office setups.
  • This line of thinking is supported by findings from Global Workplace Analytics, which suggests that hybrid working arrangements can save organizations more than $11,000 per employee annually on average.
  • But how exactly does remote work deliver cost savings for companies? Firstly, there’s the potential for substantial savings on office rent. The IWG study found that two-thirds (65%) of CFOs aim to reduce facility spending by more than 10% per year.
  • Similarly, another study found that 60% of U.S. executives plan to reduce office space by up to half or more.
  • The rationale behind these cost-saving measures is clear. By eliminating or significantly reducing office space requirements, companies can avoid committing to expensive, long-term leases, adjust their space requirements as needed, and enjoy huge cost savings. For instance, Cisco’s adoption of hybrid working practices has resulted in savings of $500 million over the past five years.
  • But there’s more to it than just saving on office costs. Worker costs alone reveal an interesting trend. An Owl Labs study found that more than half of all workers (52%) would be willing to accept a pay cut of 5% or more in exchange for the flexibility to choose their working location. In fact, 23% indicated they would accept a pay cut of 10% or more for this benefit.
  • Conversely, if workers were no longer allowed to work remotely or in a hybrid setup, 67% would expect a pay increase to cover additional commuting expenses.
  • Finally, beyond cost considerations, recent research conducted by IWG and Arup revealed that hybrid working has the potential to reduce urban carbon emissions by 70% in the UK and up to 87% in the U.S.. These findings suggest that the environmental impact of fully remote work could be substantial for businesses that choose to adopt remote work models.

Collaboration in a Remote Work Environment

  • According to a recent HubSpot survey, the number one pain point for companies in the remote work era is disconnected systems. Specifically, the survey found that the top problem for remote companies seems to be difficulties with communication and collaboration between teams.
  • But why is this a problem? One possible reason could be how distributed teams are nowadays. For example, Buffer’s State of Remote Work survey found that 74% of respondents worked in companies that operate across multiple time zones. Additionally, over half of the remote workers (62%) in that study reported having people in their immediate teams distributed across multiple time zones.

remote working stats, time zones

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  • This distributed setup impacts how remote teams collaborate. Currently, collaboration mainly occurs through messaging apps (50%), emails (22%), and meetings (19%), with video calls being the most common for meetings. Interestingly, only about one-third (36%) of employers have upgraded their video meeting technology since 2020.
  • For virtual meetings specifically, a Buffer study found that when taking meetings, most remote workers prefer to be on camera. When asked why, 67% of participants felt it was easier to communicate when they could see someone’s expression.
  • That said, not all meetings are viewed favorably by remote workers. A study by HubSpot revealed that 70% of employees find too many calls and meetings disruptive to their concentration. Additionally, 58% feel that at least half of the meetings they attend could have been handled through emails instead.
  • Moreover, the same study also found that email was the preferred communication platform for a majority of respondents (39%) when asked to choose one platform for the upcoming year.
  • On the side of the organizations, several studies have shown that employers are also taking measures to ensure seamless collaboration amongst remote teams. A 2022 study found that roughly half (50%) of employers have provided training to managers on managing remote and hybrid teams.
  • Similarly, a HubSpot study found that 32% of employees who participated in their Hybrid Work survey had received guidelines on using unified communication and collaboration tools. Furthermore, 54% had received training on conducting effective and inclusive hybrid meetings.
  • Finally, a recent study also found that 37% of employers have added or increased the use of employee tracking software, indicating a growing trend towards more effective monitoring and management of remote teams.
We’re committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

1712613363 102 60 Remote Work Stats to Know in 2024

Company Culture Code Template

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  • Company mission & values.

  • Company policies.

  • And more!

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Click this link to access this resource at any time.


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Challenges of Remote Work

remote working stats, disconnect

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  • There’s also the fact that not every employee thrives in a remote environment. A recent study found that nearly half of U.S. workers feel their teams do not function effectively in a hybrid environment.
  • While this could likely be attributed to several reasons, a 2022 study found that 77% of remote workers who felt less productive attributed this to increased distractions at home, which is understandable considering that 45% of remote workers utilize multi-purpose spaces, such as bedrooms or kitchens, for work.
  • Separating work and personal life can also be difficult in a remote setting. In one study, 81% of remote workers admitted to checking work emails outside of office hours, with 63% doing so on weekends and 34% while on vacation. Moreover, 48% often worked beyond traditional hours, with 44% reporting increased work hours compared to the previous year.
  • Another study also found that nearly half (45%) of workers report an increase in work-related stress over the past year.
  • Finally, another major challenge for remote work adoption seems to be workplace perceptions. One study found that 49% of workers feel that managers view in-office employees as harder working and more trustworthy than remote counterparts.
  • Similarly, another study found that 10% of employees fear being perceived as less productive or committed if they work remotely.

Navigating The Remote Work Landscape

While remote work presents new and unique challenges, with the right approach and understanding, it can lead to more productive and satisfying working arrangements for both employees and employers.

Whether you‘re considering your first remote role or hiring remote team members, it’s important to keep the stats above in mind as the world continues to evolve and embrace flexibility.

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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Why The Sales Team Hates Your Leads (And How To Fix It)

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Why The Sales Team Hates Your Leads (And How To Fix It)

Why The Sales Team Hates Your Leads And How To

You ask the head of marketing how the team is doing and get a giant thumbs up. 👍

“Our MQLs are up!”

“Website conversion rates are at an all-time high!”

“Email click rates have never been this good!”

But when you ask the head of sales the same question, you get the response that echoes across sales desks worldwide — the leads from marketing suck. 

If you’re in this boat, you’re not alone. The issue of “leads from marketing suck” is a common situation in most organizations. In a HubSpot survey, only 9.1% of salespeople said leads they received from marketing were of very high quality.

Why do sales teams hate marketing-generated leads? And how can marketers help their sales peers fall in love with their leads? 

Let’s dive into the answers to these questions. Then, I’ll give you my secret lead gen kung-fu to ensure your sales team loves their marketing leads. 

Marketers Must Take Ownership

“I’ve hit the lead goal. If sales can’t close them, it’s their problem.”

How many times have you heard one of your marketers say something like this? When your teams are heavily siloed, it’s not hard to see how they get to this mindset — after all, if your marketing metrics look strong, they’ve done their part, right?

Not necessarily. 

The job of a marketer is not to drive traffic or even leads. The job of the marketer is to create messaging and offers that lead to revenue. Marketing is not a 100-meter sprint — it’s a relay race. The marketing team runs the first leg and hands the baton to sales to sprint to the finish.

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via GIPHY

To make leads valuable beyond the vanity metric of watching your MQLs tick up, you need to segment and nurture them. Screen the leads to see if they meet the parameters of your ideal customer profile. If yes, nurture them to find out how close their intent is to a sale. Only then should you pass the leads to sales. 

Lead Quality Control is a Bitter Pill that Works

Tighter quality control might reduce your overall MQLs. Still, it will ensure only the relevant leads go to sales, which is a win for your team and your organization.

This shift will require a mindset shift for your marketing team: instead of living and dying by the sheer number of MQLs, you need to create a collaborative culture between sales and marketing. Reinforce that “strong” marketing metrics that result in poor leads going to sales aren’t really strong at all.  

When you foster this culture of collaboration and accountability, it will be easier for the marketing team to receive feedback from sales about lead quality without getting defensive. 

Remember, the sales team is only holding marketing accountable so the entire organization can achieve the right results. It’s not sales vs marketing — it’s sales and marketing working together to get a great result. Nothing more, nothing less. 

We’ve identified the problem and where we need to go. So, how you do you get there?

Fix #1: Focus On High ROI Marketing Activities First

What is more valuable to you:

  • One more blog post for a few more views? 
  • One great review that prospective buyers strongly relate to?

Hopefully, you’ll choose the latter. After all, talking to customers and getting a solid testimonial can help your sales team close leads today.  Current customers talking about their previous issues, the other solutions they tried, why they chose you, and the results you helped them achieve is marketing gold.

On the other hand, even the best blog content will take months to gain enough traction to impact your revenue.

Still, many marketers who say they want to prioritize customer reviews focus all their efforts on blog content and other “top of the funnel” (Awareness, Acquisition, and Activation) efforts. 

The bottom half of the growth marketing funnel (Retention, Reputation, and Revenue) often gets ignored, even though it’s where you’ll find some of the highest ROI activities.

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Most marketers know retaining a customer is easier than acquiring a new one. But knowing this and working with sales on retention and account expansion are two different things. 

When you start focusing on retention, upselling, and expansion, your entire organization will feel it, from sales to customer success. These happier customers will increase your average account value and drive awareness through strong word of mouth, giving you one heck of a win/win.

Winning the Retention, Reputation, and Referral game also helps feed your Awareness, Acquisition, and Activation activities:

  • Increasing customer retention means more dollars stay within your organization to help achieve revenue goals and fund lead gen initiatives.
  • A fully functioning referral system lowers your customer acquisition cost (CAC) because these leads are already warm coming in the door.
  • Case studies and reviews are powerful marketing assets for lead gen and nurture activities as they demonstrate how you’ve solved identical issues for other companies.

Remember that the bottom half of your marketing and sales funnel is just as important as the top half. After all, there’s no point pouring leads into a leaky funnel. Instead, you want to build a frictionless, powerful growth engine that brings in the right leads, nurtures them into customers, and then delights those customers to the point that they can’t help but rave about you.

So, build a strong foundation and start from the bottom up. You’ll find a better return on your investment. 

Fix #2: Join Sales Calls to Better Understand Your Target Audience

You can’t market well what you don’t know how to sell.

Your sales team speaks directly to customers, understands their pain points, and knows the language they use to talk about those pains. Your marketing team needs this information to craft the perfect marketing messaging your target audience will identify with.

When marketers join sales calls or speak to existing customers, they get firsthand introductions to these pain points. Often, marketers realize that customers’ pain points and reservations are very different from those they address in their messaging. 

Once you understand your ideal customers’ objections, anxieties, and pressing questions, you can create content and messaging to remove some of these reservations before the sales call. This effort removes a barrier for your sales team, resulting in more SQLs.

Fix #3: Create Collateral That Closes Deals

One-pagers, landing pages, PDFs, decks — sales collateral could be anything that helps increase the chance of closing a deal. Let me share an example from Lean Labs. 

Our webinar page has a CTA form that allows visitors to talk to our team. Instead of a simple “get in touch” form, we created a drop-down segmentation based on the user’s challenge and need. This step helps the reader feel seen, gives them hope that they’ll receive real value from the interaction, and provides unique content to users based on their selection.

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So, if they select I need help with crushing it on HubSpot, they’ll get a landing page with HubSpot-specific content (including a video) and a meeting scheduler. 

Speaking directly to your audience’s needs and pain points through these steps dramatically increases the chances of them booking a call. Why? Because instead of trusting that a generic “expert” will be able to help them with their highly specific problem, they can see through our content and our form design that Lean Labs can solve their most pressing pain point. 

Fix #4: Focus On Reviews and Create an Impact Loop

A lot of people think good marketing is expensive. You know what’s even more expensive? Bad marketing

To get the best ROI on your marketing efforts, you need to create a marketing machine that pays for itself. When you create this machine, you need to think about two loops: the growth loop and the impact loop.

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  • Growth loop — Awareness ➡ Acquisition ➡ Activation ➡ Revenue ➡ Awareness: This is where most marketers start. 
  • Impact loop — Results ➡ Reviews ➡ Retention ➡ Referrals ➡ Results: This is where great marketers start. 

Most marketers start with their growth loop and then hope that traction feeds into their impact loop. However, the reality is that starting with your impact loop is going to be far more likely to set your marketing engine up for success

Let me share a client story to show you what this looks like in real life.

Client Story: 4X Website Leads In A Single Quarter

We partnered with a health tech startup looking to grow their website leads. One way to grow website leads is to boost organic traffic, of course, but any organic play is going to take time. If you’re playing the SEO game alone, quadrupling conversions can take up to a year or longer.

But we did it in a single quarter. Here’s how.

We realized that the startup’s demos were converting lower than industry standards. A little more digging showed us why: our client was new enough to the market that the average person didn’t trust them enough yet to want to invest in checking out a demo. So, what did we do?

We prioritized the last part of the funnel: reputation.

We ran a 5-star reputation campaign to collect reviews. Once we had the reviews we needed, we showcased them at critical parts of the website and then made sure those same reviews were posted and shown on other third-party review platforms. 

Remember that reputation plays are vital, and they’re one of the plays startups often neglect at best and ignore at worst. What others say about your business is ten times more important than what you say about yourself

By providing customer validation at critical points in the buyer journey, we were able to 4X the website leads in a single quarter!

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So, when you talk to customers, always look for opportunities to drive review/referral conversations and use them in marketing collateral throughout the buyer journey. 

Fix #5: Launch Phantom Offers for Higher Quality Leads 

You may be reading this post thinking, okay, my lead magnets and offers might be way off the mark, but how will I get the budget to create a new one that might not even work?

It’s an age-old issue: marketing teams invest way too much time and resources into creating lead magnets that fail to generate quality leads

One way to improve your chances of success, remain nimble, and stay aligned with your audience without breaking the bank is to create phantom offers, i.e., gauge the audience interest in your lead magnet before you create them.

For example, if you want to create a “World Security Report” for Chief Security Officers, don’t do all the research and complete the report as Step One. Instead, tease the offer to your audience before you spend time making it. Put an offer on your site asking visitors to join the waitlist for this report. Then wait and see how that phantom offer converts. 

This is precisely what we did for a report by Allied Universal that ended up generating 80 conversions before its release.

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The best thing about a phantom offer is that it’s a win/win scenario: 

  • Best case: You get conversions even before you create your lead magnet.
  • Worst case: You save resources by not creating a lead magnet no one wants.  

Remember, You’re On The Same Team 

We’ve talked a lot about the reasons your marketing leads might suck. However, remember that it’s not all on marketers, either. At the end of the day, marketing and sales professionals are on the same team. They are not in competition with each other. They are allies working together toward a common goal. 

Smaller companies — or anyone under $10M in net new revenue — shouldn’t even separate sales and marketing into different departments. These teams need to be so in sync with one another that your best bet is to align them into a single growth team, one cohesive front with a single goal: profitable customer acquisition.

Interested in learning more about the growth marketing mindset? Check out the Lean Labs Growth Playbook that’s helped 25+ B2B SaaS marketing teams plan, budget, and accelerate growth.


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