LinkedIn is a fantastic channel for reaching your target audience. It has robust targeting options that can help you reach potential customers in many different ways....
If you’re asking investors to make a bet on your business or convincing a customer that yours is the right solution, an executive summary is a...
Dynamic Search Ads (DSA) is a great tool that has been around in Google Ads for quite a while now. I’ve liked and used them since...
Understanding user behavior is critical to the success of any online business, and Google Analytics 4 (GA4) provides marketers with a powerful tool to gain actionable...
Back in the olden days, you’d leaf through a huge phone book to find a pet groomer, dentist, or roofer. The internet lifted business listings off...
I think we can all agree that ice cream is great, but it’s even better with the right toppings. When it comes to promoting your small...
A couple of years ago, most of us marketers hadn’t the foggiest idea of how to use AI for marketing. Suddenly, we’re writing LinkedIn posts about...
When you think of an inheritance, do you picture money or a headache? Probably money, I assume. Unfortunately, for digital marketing agencies, taking on a new...
That sweet, sweet feeling of setting your Facebook ads live. You sit back, relax, and watch the conversions roll in. But…what if that isn’t the case?...
In a March 2023 blog post, Microsoft founder Bill Gates described ChatGPT as “the most important advance in technology since the graphical user interface” more than...
