Hemingway once said “There is nothing to writing. All you do is sit down at a typewriter and bleed.” But I don’t know that copywriters would...
Even before you write your first PPC ads, one of the first things you must plan is how much you can spend on your new campaigns...
Once upon a time, WordStream shared a post on 10 of the most innovative chatbots on the web. This was waaaaay back in 2017—an eternity in...
Have you ever paid for a domain name and the registrar offered you a free SSL certificate with your purchase? If the answer is “yes,” the...
I’ve taken over a lot of Google Ads accounts in my day and one of the biggest problems I find is that the account isn’t tracking...
Facebook and TikTok are two juggernauts in the world of social media marketing. These platforms are hugely popular with advfertisers around the globe, and that’s not...
While we’re all striving for different business and marketing goals with our PPC campaigns, we do all have one thing in common: to get the highest...
Unless you live under a rock (I can say that because I’ve been known to camp out under a pebble or two), there’s no doubt that...
Tracking your customer’s conversion paths helps you understand the journey your customers take before converting. Knowing this journey is critical as it shows you the areas...
A couple of months ago I wrote a post about things I wish I had known when I started my career in PPC. There was….quite a...