The YouTube algorithm has one goal: suggest videos that’ll keep a viewer glued to their screen. For marketers and creators, the goal is getting the algorithm...
As online ad platforms evolve more privacy-friendly approaches to audience targeting, ad transparency naturally has grown into a need, not a want, for both consumers and...
October: Costumes. Columbus Day. Candy Corn. Right? Wrong. October is home to Financial Planning Month, LGBTQ History Month, Domestic Violence Month, and more. It’s also when...
For any paid media campaign that’s not running on pure awareness, there’s nearly always some form of goal conversion associated. Whether it’s a purchase of a...
Content is everywhere! There seems to be a never-ending need for it. That’s one of the reasons I left a cushy sales job 10 years ago...
Location Assets (formerly known as Location Extensions) have been a staple of any good local business’s Google Ads account for over a decade. Although their name...
I hate to break it to anyone with a satellite dish hanging off their roof right now, but gone are the days of cable TV. Now,...
While not developed solely as a marketing tool, ChatGPT has quickly gained traction as the Holy Grail for helping with many marketing tasks. That, naturally, has...
Clients can be hesitant to try new things. But it’s your agency’s job to lead them to the right marketing solution for their business growth. And...
Wouldn’t it be great if we had a ghost like Ebeneezer Scrooge had to show us what was in store for the upcoming holiday season (sans...
