With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make...
Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic...
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not...
My fellow digital marketers – before we talk about Facebook performance metrics, please complete this short survey. Question: Why do you create new Facebook ads? Out of...
What started as a simple desire to help our community, has now morphed into an industry-recognized training and networking event. In 2008, our team started the...
What started as a simple desire to help our community, has now morphed into an industry-recognized training and networking event. In 2008, our team started the...
Source: Wicked Monday on Unsplash Without a doubt, listing your products on Amazon is one of the best ways to sell online and build a thriving...
As a PPC professional, you know how challenging it can be to get your ads noticed. It’s especially true when advertising on social media. Users scroll...
TLDR: Yes and no. It’s complicated. Retail media as we know it is a vital component of digital commerce, and definitely has its roots in paid...
What happens after prospects click on your ads? Do they fill out a form, dial-up a call, make a purchase on your website, or download an...