TikTok a few years ago was what the virtual reality metaverse is now; something that businesses were aware of but unsure how, or even if, they...
TikTok became a primary platform for users to learn about new products, services, and businesses; therefore, being one of the top platforms for advertisers. A new...
Let’s get this out of the way first. The display network and the search network are both helpful in increasing brand awareness. Both tools can reach...
Social media is always evolving. Long gone are the days when the platforms were just for socializing and posting status updates. In our digital-first world, social...
Photo by Firmbee.com on Unsplash If you are serious about growing your business in the competitive online world, then you understand the importance of advertising on...
This year we will be celebrating ten years since the launch of Google Tag Manager (GTM), a tool that many readers here will be familiar with...
Competition is a necessary evil in the business world. If you’re not constantly watching what your competitors are doing, you can quickly find yourself out of...
Market analysis plays an integral role in a brand’s marketing strategy. It requires businesses to comprehensively study their customers’ evident and hidden needs and identify gaps...
Source: Outshine Furthering its ever-increasing bid for automation and ease, Google unveiled a new advertising beta last spring, that, in essence, combines all previous automated betas...
While some businesses invest solely in one type of advertising and marketing, like social media, others thrive by seamlessly combining multiple strategies, like content marketing and...