On February 23, a quiet post went live on Google’s developer blog. In case you missed it, Google is retiring Target CPA and Target ROAS bidding...
If you’re here, you must be wondering “how much do Bing ads cost?” You’re smart to focus on Bing and other search engines instead of just...
Google is making big changes to the way its search engine matches keywords to produce results- and this could cause a headache for marketers. Sean Healy,...
Ginny Marvin has announced on Twitter she has joined Google as the new Google Ads Product Liaison. She left Search Engine Land in December after being...
30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize...
The question was posed: Does having a Google My Business (GMB) account help Google Ads pay-per-click (PPC) performance? I researched this quite a bit and was...
It’s been an exciting journey for us to prepare this 2 half-day Virtual Summit for you, the brilliant digital doers of today. Our goal was to...
Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created....
Anyone who’s advertising on Facebook Ads has been seeing plenty of updates about the feud that’s going on between Apple and Facebook over the past few...
The Global Pay-per-click (PPC) Advertising Market Report provides a holistic evaluation of the market for the forecast period (2020–2026). This report also provides an all-inclusive environment...