Spotify this month roll out Podcast Ads, using a Streaming Ad Insertion (SAI) together with Spotify planning, reporting, and measurement capabilities. With Spotify Podcast Ads, advertisers...
In this article, we’ll discuss what pay-per-click advertising means and how to start a campaign of your own. (Newswire.net — January 8, 2020) — Pay per...
Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete...
The crazed dash to wrap up 2019 and close the books on a banner year for PPC may have left search marketers feeling wiped out right...
Programmatic advertising has had a constant presence across the paid media space for over a decade. However, it still isn’t widely adopted by managers or businesses...
Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This...
RhythmOne last week announced the launch of a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner...
In my previous blog, “How to Pivot Paid Search Data in Excel” I went into great detail about how to perform a pivot table with an...
Hulu this month certified Basis, Centro’s DSP, to buy on Hulu’s private marketplace (PMP). Hulu’s certification enables Basis customers to activate campaigns in Hulu, and to...
Roku this month introduced a new certification program that attributes a badge – Roku TV Ready – to partners that want to test and certify their...
