Being an account manager at an agency, you come across many different scenarios. Just like snowflakes, there are no two accounts that will ever be the...
We all know the importance of retargeting users who have visited your website but haven’t converted. If yours is a lead generation business that has a...
Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy. Here is is an overview of...
Sitelinks, the first Google ad extension, was introduced in 2009. They enabled advertisers to expand the total size of their text ads while also providing additional...
This article will help advertisers ensure long-term success despite the instability of pay-per-click search engine advertising as an online marketing platform. Pay-per-click search engine advertising is great...
Google Ads has recently announced that it now allows ads to be served for queries that it understands to share the same meaning on broad modified and phrase...
Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is...
It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid campaigns can bring profit to digital marketers. Integrating...
If you are using Facebook’s Ads Manager, campaign budget optimization (CBO) will become mandatory for all ad campaigns as of September 1, 2019. If you are using...
Ecommerce companies know this to be true, but it bears repeating: the holiday season will be on top of you before you know it, and it’s...
