Upload your Google Search Console export and discover the pages with the biggest untapped traffic potential.
It’s easy to get tunnel vision when thinking about organic and PPC strategy. While they play in the same space, often different agencies (or people) are...
I don’t care for the cultural impulse to shorten a word or phrase into a cutesy fraction of its former self. For example, I’ve heard “sosh...
The report encompasses an in-depth study of the prevailing and upcoming situations of the global Pay-per-click (PPC) Advertising industry. The analysts and industry experts have carried...
One of the questions I get asked often is: “What’s better, organic website traffic, or Pay-per-click (PPC) ads on Google?” In 2019, Google reported 113.26 billion...
By the time you become a PPC pro, you’ve probably launched hundreds of Google Ads campaigns. But even with all this experience, you can sometimes overlook...
Spotify last week gave the guidance for 2020. In the financial statement for the Q4 of 2019, Spotify says it expects to reach a total revenue...
Facebook Ads has been doing a great job by introducing new creative formats and placements to the advertisers. However, many advertisers tend to use formats that...
While we dream of warmer & sunnier weather (well at least those of us where it is cold) hopefully these Social Tips can brighten your mood...
Sometimes I sit down to write a serious blog about marketing. More often than not my blogs are about pay-per-click (PPC) and all the things you...
Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and...
