Today as advertisers utilizing Google Ads, it is a universal struggle to manage to a specific budget by campaign(s). Your options in the U.I. are singular:...
Google last week created a new beta feature in Google Ads. Explanations will help advertisers to understand performance changes. Explanations is available on campaigns and ad...
This article is very critical if you have an ecommerce store. Ecommerce marketing, if not done properly, can lead to complications because there are just so...
It is almost a new year, which means it is time to make some New Year’s Resolutions! In the midst of all things PPC related, many...
Criteo this week announced the launch of Direct Bidder for App, a new product for publishers to monetize inventory in-app, that uses header bidding. According to...
Live Board this week announced a partnership with Hivestack, a technology platform that powers programmatic OOH buying and selling. Live Board is launching a full-stack platform...
PPC dashboards are great for account managers, but they’re even better if they’re dynamic! What do I mean by dynamic, though? A dashboard is dynamic when...
Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button....
LinkedIn has over 575+ million users with a concentration in businesses which makes it a great platform for ads geared towards business decisions makers and influencers....
Ad disapprovals within Google Ads are frustrating and becoming more frequent. Google is not only tightening up on its existing policies, Google is also rolling out...
