Outbrain this month released a new study comparing native vs social. The study found that native ads shown on premium news sites are more likely to...
Social networks will account for a greater share of programmatic digital display ad dollars in 2019 than originally expected. According to a new report from eMarketer,...
Google Ads is now showing performance insights based on the conversions. The insights are available in the bid strategy report, and include the performance on device...
Google this month announced that it will no longer allow political affiliation to be used to target ads to users or to promote advertisers’ products or...
Google Optimize is now automatically displaying a custom page for users that arrive to a website via a Google Ads campaign, Google announced this month. According...
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads conversion reporting issues and fix Details:...
Google maintains its position as leader in search advertising, with net revenue dropping less than one per cent since last year. According to a report from...
Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies. In the bid strategy report, advertisers can now view the top...
SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year and she made a...
Reporting can be a tedious part of the paid media manager’s job, but it is also an essential part. You need to know how to set...