Dynamic search ads (DSAs) are search ads that show based on the content of your site. Google crawls your site and then matches to search terms...
Digital Audio Ads are now being bought programmatically via DSPs, and according to a DAX study, 68% of UK advertisers will increase spend on audio in...
Learning how to use Pivot tables in your PPC reporting helps you find insights in a quick and easy manner. I create Pivot tables to look...
Facebook Ads are powerful because the target audiences marketers can build are so precise. However, if your goals include offline conversion like an in-store purchase, you...
Roku yesterday completed the acquisition of dataxu, a DSP that enables advertisers to plan and buy video ad campaigns. dataxu’s acquisition was announced by Roku on...
Google this week updated Google Ads Editor into version 1.2. The new version of Google Ads Editor includes support for new campaign types, updates to multi-account...
You have carefully selected your keywords and crafted ad copy in a way that would make Don Draper proud. Users type in your search queries, click...
We are just shy of 1 year until the 2020 Presidential election is upon us. While that may seem that it is a long way ahead,...
Roku today released the third quarter 2019 results. In the letter to shareholders, Roku said that the “monetized video ad impressions again more than doubled YoY.”...
Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers...