Google published a strategy article about data and measurement that reviews the near future of cookies, privacy and tracking conversions. The article outlines what 2023 is...
We hopped onto the video bandwagon in 2018 and never looked back. Today, we have more than 300,000 subscribers and 14 million views, and that has led...
If Google Ads are a part of your marketing strategy, you’re probably always on the lookout for ways to boost performance. You not only want more...
Does your organization have a plan in place for the imminent loss of third-party data? Is your marketing strategy ready to take advantage of first-party data?...
A vulnerability was discovered in Elementor, starting with version 3.6.0, that allows an attacker to upload arbitrary code and stage a full site takeover. The flaw...
YouTube Search Insights, a tool designed to surface valuable keyword data, will be available to all channels later this month. The launch follows a limited test...
Got NFTs, Metaverse, and web 3.0 on your marketing radar? In a world where the digital and physical meet, metaverses offer an unprecedented opportunity to brands....
AdSense sent an email to publishers reminding them of a new policy related to the Russian war on Ukraine that could cause a reduction in earnings. ...
Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years (and especially due to COVID), the...
Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site,...