Search engine optimization (SEO) is a broad discipline where it can be easy to get stuck or caught up in details. Sure, the specifics matter –...
When I was little, I loved fireworks. Since childhood, the Fourth of July has always been my favorite holiday. And so as a kid, I saved...
Content marketing and SEO are often seen as synonymous, but that’s not the case. While it can be difficult to differentiate between the two in some...
In a Google SEO Office hours hangout, someone asked Googler John Mueller related the situation of articles talking about his site but that the mentions of...
In 2012, Google’s Matt Cutt published his now-infamous post proclaiming that guest blogging for SEO was “done” because it had “just gotten too spammy.” In 2022,...
Google Hummingbird was a rewrite of Google’s algorithm that consciously anticipated the needs of searching on mobile devices, in particular by enabling conversational search. Hummingbird set...
It’s no secret that successful marketing requires a good understanding of your customers. After all, you can’t create content or design campaigns that appeal to your...
Quicksand awaits unsuspecting SEOs when they start working on a website with a long history. These pits of technical site errors, littered by several generations of...
As the world watches the Russian invasion of Ukraine taking place in real time, leading tech companies have launched initiatives to support Ukrainians as they resist...
Google’s search algorithm is easily one of the most influential technologies ever created. With an estimated 5.6 billion Google searches per day, it’s safe to say...