Connect with us
Cloak And Track Your Affiliate Links With Our User-Friendly Link Cloaking Tool, Try It Free

SEO

9 Amazon Copywriting Tips For Higher-Converting Titles & Bullets

Published

on

9 Amazon Copywriting Tips For Higher-Converting Titles & Bullets

Like Google, writing for the Amazon marketplace has its quirks and best practices to help more potential buyers find your products.

If you want to ensure that potential customers easily find your listings, you’ll need to tailor your titles and bullets to the Amazon algorithm compelling to customers.

Compared to the Google search algorithm, Amazon search is fundamentally different.

The ecommerce giant prioritizes its search listings in an entirely different manner optimized specifically for ecommerce and buying online.

Customers who come to Amazon find the products they wish to purchase through search, which means they have already decided the type of product they’d like to purchase in advance.

These buyers are already “bottom of the funnel” prospects in the marketing funnel, so you’ll have to tailor your Amazon marketing to this specific stage in the customer journey.

This is where high-converting copywriting is essential.

We will explore nine tips you can implement and use today to start writing better titles and bullets for your Amazon listings leading to more customers and happy buyers in the process.

1. Diligent Keyword Research

Keyword research has always been an essential part of search engine optimization. Still, when it comes to keyword research for the Amazon marketplace, there are several additional factors you have to consider.

Remember that you want to focus on keywords with stronger buyer intent, as Amazon’s traffic tends to be customers ready to buy or at the bottom of the marketing funnel.

You can use third-party tools such as Helium 10, Merchant Words, and Sellzone to help identify search volume.

However, you want to prioritize keywords that will bring the most qualified buyers to your listing over words with the highest search volume.

Once you have identified the most relevant terms for your product, you can prioritize based on search volume.

Use a combination of your own brainstormed keyword research and reverse ASIN searches for your product and close competitors.

When you’re doing your keyword research, you should “triage” your keyword list and identify the most important keywords that describe the primary benefits of your product and the problem it solves for your customers.

Also, look at the keywords your competitors are ranking for as well as those you wish to rank for,

Generally, your most important keywords will go into your Amazon title.

After writing your title, sprinkle your primary keywords into your bullet points.

You can use a tool like Helium 10’s Scribbles to ensure you include all of your high-priority keywords into your list and don’t unintentionally remove any important keywords when rewriting listings.

2. Understand Your Audience

To be successful in the Amazon marketplace, you need to know the keywords you want your product to rank for, but you must also know and understand your audience’s motivations and desires.

How will your product solve your future customers’ problems or satisfy their needs?

Identifying the key buyer of your product is vital on Amazon.

It’s also important to remember that the primary purchaser of your product may be completely different from the end-user.

For example, you don’t sell teenage deodorant directly to teenagers.

For this product, the teenager’s mom will be the primary buyer for that particular product.

Understanding these critical points about your audience will help you craft higher converting listings.

First, we identify the top five benefits our customers need to know.

We outline what we want to say and then craft the title and bullets to convey that message, including the maximum number of root keywords, while keeping the content readable and appealing to the potential buyer.

Customers need to know the dimensions of your product, but they also need to see why your product is better than your competitors.

3. Balance Persuasion With Traffic

When writing for Amazon, we have two equally important goals that directly compete with each other.

The first goal is to include as many keywords as possible in our listing to ensure we index for the maximum number of keyword phrases possible.

This is why you often see so much keyword stuffing in Amazon listings.

The second goal is to guarantee that once that traffic arrives through our “keyword doors” and sees our listing, customers can quickly identify whether our product is for them and that the copy is persuasive enough to get them to purchase.

For most brands, keyword stacking (repeating the same keyword) will not be the most effective way to rank your product.

Amazon has said in their help documentation that words do not need to be repeated in each phrase type to index and rank.

For example, Suzies White Chocolate and Nut Fudge Bar will index for:

  • White Chocolate Bar.
  • White Fudge Bar.
  • Nut Fudge Bar.

Using the most similar phrasing to what your customers would use to find your product can help Amazon find your product relevant to those most important keyword phrases.

So, whenever possible, mimic the match type your research estimates your best customers would type into the search bar.

The key to balancing keywords with persuasion is to identify and focus exclusively on the keywords most relevant to our product.

Once these keywords are determined, your primary task is to write persuasive copy and sprinkle those keywords in without detracting from your message.

Finally, when writing your bullet points, go back and verify that they answer all of your customer’s burning questions right off the bat.

This will help your listing become crystal clear and let prospective buyers see what your product does straight away.

4. Keyword Rich Titles

Keywords in your title play a significant role in organic and paid search, and how your keywords are phrased can make a big difference in how your product launches.

It is important to prioritize your primary keyword phrases in your title. According to Brandon Young, 8-Figure seller and CEO of Data Dive, an amazon product research and listing optimization tool:

Include the following in your title:

  • Brand Name.
  • Product Name.
  • Color, Size, Flavor, etc.
  • Optional: A few words describing the product.

Amazon has a specific format they prefer for most categories.

You can find that template in the Amazon Style Guidelines.

If you are doing any advertising on Amazon, most ad types don’t allow for a lot of creative variety.

This means that your primary product image and title will be the foundation of most of your Amazon ads.

To improve click-through rates, you may find it helpful to examine the effectiveness of your current title and primary image.

These two elements will be the most important for increasing CTR and conversion.

5. Beyond Boring Bullets

Your Amazon bullets should be brief, persuasive, and keyword-rich.

Bullets that are too long can dissuade customers from reading all of your copy and keep prospects from understanding your product.

Your bullets should include:

  • Clearly highlighted five top benefits.
  • The physical features of your product.
  • The internal and external benefits of your product (most important).

Many writers focus on just the external features of the products.

However, focusing on the internal (generally emotional and status-related) and external benefits your product provides to your customers is a powerful way to increase conversion rates.

When writing your bullets, highlight the essential benefits that clarify how your product is the best choice and better than your competitors.

6. Integrate Customer Questions

Answering your customer’s burning questions is critical for a successful Amazon listing.

You can achieve this by looking at product reviews and questions and then identifying how your product solves and answers these questions for your customers.

If you’re seeing a particular question being asked by your customers more frequently than others, this should be a question you directly address in your listing.

You also want to do this for your competitor’s products.

After you have written your first draft of your title and bullets, look at the customer questions and reviews for your product and your closest competitors.

Can you find all the answers to those questions or frustrations (from reviews) in your title and bullets?

7. Mimic Your Customer’s Language

Build a connection between your potential buyers and your brand; it’s essential to mimic your customer’s language and use the same terms and phrases in their concerns to describe the benefits and features of your product.

A great way to do this is through reviews and questions (both on and off Amazon).

You can begin to compile a list of common questions and phrasings that your customers use to describe your product and then add this to your product listings for maximum effect.

You can also compile these words into a word cloud to include this terminology in your title and bullets.

This technique will assist you in identifying more keywords you might have missed in your keyword research.

8. Stay Out Of Trouble

Amazon has so many rules that can be difficult to keep track of when writing your bullets and titles but staying out of trouble on Amazon means steady sales and fewer headaches.

You always want to avoid competitor trademarks and terms.

Amazon has a tool as a part of their brand registry program that allows you to look at trademarks and copyrighted phrases to ensure that you comply.

Amazon has also been increasingly concerned with pesticides and monitoring pesticide claims on its platform.

It’s important you know how Amazon classifies pesticides, including words such as “anti-microbial” and “anti-bacterial” and the words you might traditionally consider a pesticide.

Take the time to read through carefully the Amazon pesticides policy, even if your product is not a pesticide.

Health claims can also get your listing in trouble.

Especially around the health and beauty spaces, you need to make sure that you have taken the time to understand what you are and are not allowed to say.

In general, any claims you make about your product on Amazon must be provable.

Before saying your product performs 50% better than a competitor, consider whether you could provide the testing that supports that claim.

9. Always Be A/B Testing

Fine-tuning your listing through A/B testing is an integral part of success in the Amazon marketplace.

You can do this by consistently testing slight adjustments in your product image, title, bullet points, and any additional persuasive copy and seeing how buyers respond.

There are currently multiple ways to perform A/B testing on Amazon, including their “Manage My Experiment” tool and numerous third-party tools meant for Amazon testing.

When you test and find the best iteration for your product, you’ll ensure that your listing has maximum effectiveness and that you aren’t letting any potential conversions slip through the cracks.




Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEO

Google’s Web Crawler Fakes Being “Idle” To Render JavaScript

Published

on

By

Google's Web Crawler Fakes Being "Idle" To Render JavaScript

In a recent episode of the Search Off The Record podcast, it was revealed that Google’s rendering system now pretends to be “idle” to trigger certain JavaScript events and improve webpage rendering.

The podcast features Zoe Clifford from Google’s rendering team, who discussed how the company’s web crawlers deal with JavaScript-based sites.

This revelation is insightful for web developers who use such methods to defer content loading.

Google’s “Idle” Trick

Googlebot simulates “idle” states during rendering, which triggers JavaScript events like requestIdleCallback.

Developers use this function to defer loading less critical content until the browser is free from other tasks.

Before this change, Google’s rendering process was so efficient that the browser was always active, causing some websites to fail to load important content.

Clifford explained:

“There was a certain popular video website which I won’t name…which deferred loading any of the page contents until after requestIdleCallback was fired.”

Since the browser was never idle, this event wouldn’t fire, preventing much of the page from loading properly.

Faking Idle Time To Improve Rendering

Google implemented a system where the browser pretends to be idle periodically, even when it’s busy rendering pages.

This tweak ensures that idle callbacks are triggered correctly, allowing pages to fully load their content for indexing.

Importance Of Error Handling

Clifford emphasized the importance of developers implementing graceful error handling in their JavaScript code.

Unhandled errors can lead to blank pages, redirects, or missing content, negatively impacting indexing.

She advised:

“If there is an error, I just try and handle it as gracefully as possible…web development is hard stuff.”

What Does This Mean?

Implications For Web Developers

  • Graceful Error Handling: Implementing graceful error handling ensures pages load as intended, even if certain code elements fail.
  • Cautious Use of Idle Callbacks: While Google has adapted to handle idle callbacks, be wary of over-relying on these functions.

Implications For SEO Professionals

  • Monitoring & Testing: Implement regular website monitoring and testing to identify rendering issues that may impact search visibility.
  • Developer Collaboration: Collaborate with your development team to create user-friendly and search engine-friendly websites.
  • Continuous Learning: Stay updated with the latest developments and best practices in how search engines handle JavaScript, render web pages, and evaluate content.

See also: Google Renders All Pages For Search, Including JavaScript-Heavy Sites

Other Rendering-Related Topics Discussed

The discussion also touched on other rendering-related topics, such as the challenges posed by user agent detection and the handling of JavaScript redirects.

The whole podcast provides valuable insights into web rendering and the steps Google takes to assess pages accurately.

See also: Google Renders All Pages For Search, Including JavaScript-Heavy Sites


Featured Image: fizkes/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

Google’s Indifference To Site Publishers Explained

Published

on

By

Google inadvertently reveals reasons that explain their seeming indifference to publishers hurt by algorithm updates

A publisher named Brandon Saltalamacchia interviewed Google’s SearchLiaison in which he offered hope that quality sites hit by Google’s algorithms may soon see their traffic levels bounce back. But that interview and a recent Google podcast reveal deeper issues that may explain why Google seems indifferent to publishers with every update.

Google Search Relations

Google has a team whose job is to communicate how site owners can do well on Google. So it’s not that Googlers themselves are indifferent to site publishers and creatives. Google provides a lot of feedback to publishers, especially through Google Search Console. The area in which Google is indifferent to publishers is directly in search at its most fundamental level.

Google’s algorithms are built on the premise that it has to provide a good user experience and is internally evaluated to that standard. This creates the situation where from Google’s perspective the algorithm is working the way it should. But from the perspective of website publishers Google’s ranking algorithms are failing. Putting a finger on why that’s happening is what this article is about.

Publishers Are Not Even An Afterthought To Google

The interview by Brandon Saltalamacchia comes against the background of many websites having lost traffic due to Google’s recent algorithm updates. From Google’s point of view their algorithms are working fine for users. But the steady feedback from website publishers is no, it’s not working. Google’s response for the past month is that they’re investigating how to improve.

What all of this reveals is that there is a real disconnect between how Google measures how their algorithms are working and how website publishers experience it in the real world. It may surprise most people to learn that that this disconnect begins with Google’s mission statement to make information “universally accessible and useful”  and ends with the rollout of an algorithm that is tested for metrics that take into account how users experience it but is 100% blind to how publishers experience it.

Some of the complaints about Google’s algorithms:

  • Ranking algorithms for reviews, travel and other topics are favoring big brands over smaller publishers.
  • Google’s decision to firehose traffic at Reddit contributes to the dismantling of the website publishing ecosystem.
  • AI Overviews summarizes web pages and deprives websites of search traffic.

The stated goal for Google’s algorithm decisions is to increase user satisfaction but the problem with that approach is that website publishers are left out of that equation.  Consider this: Google’s Search Quality Raters Guidelines says nothing about checking if big brands are dominating the search results. Zero.

Website publishers aren’t even an afterthought for Google. Publishers are not not considered at any stage of the creation, testing and rollout of ranking algorithms.

Google Historically Doesn’t Focus On Publishers

A remark by Gary Illyes in a recent Search Off The Record indicated that in Gary’s opinion Google is all about the user experience because if search is good for the user then that’ll trickle down to the publishers and will be good for them too.

In the context of Gary explaining whether Google will announce that something is broken in search, Gary emphasized that search relations is focused on the search users and not the publishers who may be suffering from whatever is broken.

John Mueller asked:

“So, is the focus more on what users would see or what site owners would see? Because, as a Search Relations team, we would focus more on site owners. But it sounds like you’re saying, for these issues, we would look at what users would experience.”

Gary Illyes answered:

“So it’s Search Relations, not Site Owners Relations, from Search perspective.”

Google’s Indifference To Publishers

Google’s focus on satisfying search users can in practice turn into indifference toward publishers.  If you read all the Google patents and research papers related to information retrieval (search technology) the one thing that becomes apparent is that the measure of success is always about the users. The impact to site publishers are consistently ignored. That’s why Google Search is perceived as indifferent to site publishers, because publishers have never been a part of the search satisfaction equation.

This is something that publishers and Google may not have wrapped their minds around just yet.

Later on, in the Search Off The Record  podcast, the Googlers specifically discuss how an update is deemed to be working well regardless if a (relatively) small amount of publishers are complaining that Google Search is broken, because what matters is if Google perceives that they are doing the right thing from Google’s perspective.

John said:

“…Sometimes we get feedback after big ranking updates, like core updates, where people are like, “Oh, everything is broken.”

At the 12:06 minute mark of the podcast Gary made light of that kind of feedback:

“Do we? We get feedback like that?”

Mueller responded:

“Well, yeah.”

Then Mueller completed his thought:

“I feel bad for them. I kind of understand that. I think those are the kind of situations where we would look at the examples and be like, “Oh, I see some sites are unhappy with this, but overall we’re doing the right thing from our perspective.”

And Gary responded:

“Right.”

And John asks:

“And then we wouldn’t see it as an issue, right?”

Gary affirmed that Google wouldn’t see it as an issue if a legit publisher loses traffic when overall the algorithm is working as they feel it should.

“Yeah.”

It is precisely that shrugging indifference that a website publisher, Brandon Saltalamacchia, is concerned about and discussed with SearchLiaison in a recent blog post.

Lots of Questions

SearchLiaison asked many questions about how Google could better support content creators, which is notable because Google has a long history of focusing on their user experience but seemingly not also considering what the impact on businesses with an online presence.

That’s a good sign from SearchLiaison but not entirely a surprise because unlike most Googlers, SearchLiaison (aka Danny Sullivan) has decades of experience as a publisher so he knows what it’s like on our side of the search box.

It will be interesting if SearchLiaison’s concern for publishers makes it back to Google in a more profound way so that there’s a better understanding that the Search Ecosystem is greater than Google’s users and encompasses website publishers, too. Algorithm updates should be about more than how they impact users, the updates should also be about how they impact publishers.

Hope For Sites That Lost Traffic

Perhaps the most important news from the interview is that SearchLiaison expressed that there may be changes coming over the next few months that will benefit the publishers who have lost rankings over the past few months of updates.

Brandon wrote:

“One main take away from my conversation with Danny is that he did say to hang on, to keep doing what we are doing and that he’s hopeful that those of us building great websites will see some signs of recovery over the coming months.”

Yet despite those promises from Danny, Brandon didn’t come away with hope.

Brandon wrote:

“I got the sense things won’t change fast, nor anytime soon. “

Read the entire interview:

A Brief Meeting With Google After The Apocalypse

Listen to the Search Off The Record Podcast

Featured Image by Shutterstock/Roman Samborskyi

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

20 Confirmed Facts About YouTube’s Algorithm

Published

on

By

20 Confirmed Facts About YouTube's Algorithm

Instead of counting the number of clicks or views a video gets, YouTube’s algorithms focus on ensuring viewers are happy with what they watch.

This article examines how YouTube’s algorithms work to help users find videos they like and keep them watching for longer.

We’ll explain how YouTube selects videos for different parts of its site, such as the home page and the “up next” suggestions.

We’ll also discuss what makes some videos appear more than others and how YouTube matches videos to each person’s interests.

By breaking this down, we hope to help marketers and YouTubers understand how to work better with YouTube’s system.

A summary of all facts is listed at the end.

Prioritizing Viewer Satisfaction

Early on, YouTube ranked videos based on watch time data, assuming longer view durations correlated with audience satisfaction.

However, they realized that total watch time alone was an incomplete measure, as viewers could still be left unsatisfied.

So, beginning in the early 2010s, YouTube prioritized viewer satisfaction metrics for ranking content across the site.

The algorithms consider signals like:

  • Survey responses directly asking viewers about their satisfaction with recommended videos.
  • Clicks on the “like,” “dislike,” or “not interested” buttons which indicate satisfaction.
  • Overall audience retention metrics like the percentage of videos viewed.
  • User behavior metrics, including what users have watched before (watch history) and what they watch after a video (watch next).

The recommendation algorithms continuously learn from user behavior patterns and explicit satisfaction inputs to identify the best videos to recommend.

How Videos Rank On The Homepage

The YouTube homepage curates and ranks a selection of videos a viewer will most likely watch.

The ranking factors include:

Performance Data

This covers metrics like click-through rates from impressions and average view duration. When shown on its homepages, YouTube uses these traditional viewer behavioral signals to gauge how compelling a video is for other viewers.

Personalized Relevance

Besides performance data, YouTube relies heavily on personalized relevance to customize the homepage feed for each viewer’s unique interests. This personalization is based on insights from their viewing history, subscriptions, and engagement patterns with specific topics or creators.

How YouTube Ranks Suggested Video Recommendations

The suggested videos column is designed to keep viewers engaged by identifying other videos relevant to what they’re currently watching and aligned with their interests.

The ranking factors include:

Video Co-Viewing

YouTube analyzes viewing patterns to understand which videos are frequently watched together or sequentially by the same audience segments. This allows them to recommend related content the viewer will likely watch next.

Topic/Category Matching

The algorithm looks for videos covering topics or categories similar to the video being watched currently to provide tightly relevant suggestions.

Personal Watch History

A viewer’s viewing patterns and history are a strong signal for suggesting videos they’ll likely want to watch again.

Channel Subscriptions

Videos from channels that viewers frequently watch and engage with are prioritized as suggestions to keep them connected to favored creators.

External Ranking Variables

YouTube has acknowledged the following external variables can impact video performance:

  • The overall popularity and competition level for different topics and content categories.
  • Shifting viewer behavior patterns and interest trends in what content they consume.
  • Seasonal effects can influence what types of videos people watch during different times of the year.

Being a small or emerging creator can also be a positive factor, as YouTube tries to get them discovered through recommendations.

The company says it closely monitors success rates for new creators and is working on further advancements like:

  • Leveraging advanced AI language models to better understand content topics and viewer interests.
  • Optimizing the discovery experience with improved layouts and content pathways to reduce “choice paralysis.”

Strategies For Creators

With viewer satisfaction as the overarching goal, this is how creators can maximize the potential of having their videos recommended:

  • Focus on creating content that drives high viewer satisfaction through strong audience retention, positive survey responses, likes/engagement, and low abandon rates.
  • Develop consistent series or sequel videos to increase chances of being suggested for related/sequence views.
  • Utilize playlists, end screens, and linked video prompts to connect your content for extended viewing sessions.
  • Explore creating content in newer formats, such as Shorts, live streams, or podcasts, that may align with changing viewer interests.
  • Monitor performance overall, specifically from your existing subscriber base as a baseline.
  • Don’t get discouraged by initial metrics. YouTube allows videos to continuously find relevant audience segments over time.
  • Pay attention to seasonality trends, competition, and evolving viewer interests, which can all impact recommendations.

In Summary – 20 Key Facts About YouTube’s Algorithm

  1. YouTube has multiple algorithms for different sections (homepage, suggested videos, search, etc.).
  2. The recommendation system powers the homepage and suggested video sections.
  3. The system pulls in videos that are relevant for each viewer.
  4. Maximizing viewer satisfaction is the top priority for rankings.
  5. YouTube uses survey responses, likes, dislikes, and “not interested” clicks to measure satisfaction.
  6. High audience retention percentages signal positive satisfaction.
  7. Homepage rankings combine performance data and personalized relevance.
  8. Performance is based on click-through rates and average view duration.
  9. Personalized relevance factors include watch history, interests, and subscriptions.
  10. Suggested videos prioritize content that is co-viewed by the same audiences.
  11. Videos from subscribed channels are prioritized for suggestions.
  12. Consistent series and sequential videos increase suggestions for related viewing.
  13. Playlists, end screens, and linked videos can extend viewing sessions.
  14. Creating engaging, satisfying content is the core strategy for recommendations.
  15. External factors like competition, trends, and seasonality impact recommendations.
  16. YouTube aims to help new/smaller creators get discovered through recommendations.
  17. AI language models are improving content understanding and personalization.
  18. YouTube optimizes the discovery experience to reduce “choice paralysis.”
  19. Videos can find audiences over time, even if initial metrics are discouraging.
  20. The algorithm focuses on delivering long-term, satisfying experiences for viewer retention.

Insight From Industry Experts

While putting together this article, I reached out to industry experts to ask about their take on YouTube’s algorithms and what’s currently working for them.

Greg Jarboe, the president and co-founder of SEO-PR and author of YouTube and Video Marketing, says:

“The goals of YouTube’s search and discovery system are twofold: to help viewers find the videos they want to watch, and to maximize long-term viewer engagement and satisfaction. So, to optimize your videos for discovery, you should write optimized titles, tags, and descriptions. This has been true since July 2011, when the YouTube Creator Playbook became available to the public for the first time.

However, YouTube changed its algorithm in October 2012 – replacing ‘view count’ with ‘watch time.’ That’s why you need to go beyond optimizing your video’s metadata. You also need to keep viewers watching with a variety of techniques. For starters, you need to create a compelling opening to your videos and then use effective editing techniques to maintain and build interest through the video.

There are other ranking factors, of course, but these are the two most important ones. I’ve used these video SEO best practices to help the Travel Magazine channel increase from just 1,510 to 8.7 million views. And these video SEO techniques help the SonoSite channel grow from 99,529 views to 22.7 million views.

The biggest recent trend is the advent of YouTube Shorts, which is discoverable on the YouTube homepage (in the new Shorts shelf), as well as across other parts of the app. For more details, read “Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are!

Brie E. Anderson, an SEO and digital marketing consultant, says:

“In my experience, there are a few things that are really critical when it comes to optimizing for YouTube, most of which won’t be much of a surprise. The first is obviously the keyword you choose to target. It’s really hard to beat out really large and high authority channels, much like it is on Google. That being said, using tools like TubeBuddy can help you get a sense of the keywords you can compete for.

Another big thing is focusing on the SERP for YouTube Search. Your thumbnail has to be attention-grabbing – this is honestly what we test the most and one of the most impactful tests we run. More times than not, you’re looking at a large face, and max four words. But the amount of contrast happening in the thumbnail and how well it explains the topic of the video is the main concern.

Also, adding the ‘chapters’ timestamps can be really helpful. YouTube actually shows these in the SERP, as mentioned in this article.

Lastly, providing your own .srt file with captions can really help YouTube understand what your video is about.

Aside from actual on-video optimizations, I usually encourage people to write blog posts and embed their videos or, at the very least, link to them. This just helps with indexing and building some authority. It also increases the chance that the video will help YOUR SITE rank (as opposed to YouTube).”

Sources: YouTube’s Creator Insider Channel (1, 2, 3, 4, 5, 6), How YouTube Works

More resources: 


Featured Image: Roman Samborskyi/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending