How did you find your favorite coffee shop, restaurant, or antique shop? Maybe your friends showed it to you. Maybe you just saw a nice sign...
WordPress security company Wordfence issued an advisory that recommended being vigilant for an increase in hacking activity after Russian attack on Ukraine and offered tips to...
Marketing analytics is the measurement and analysis of marketing data to seek patterns and insights that can improve marketing performance. If you’re doing digital marketing, you’re...
How do you know an SEO is into topic clusters? Don’t worry, they’ll tell you. Lots of SEOs seem to be raving about the benefits of topic...
Digital marketers can be our own worst enemies. After years of touting that we can track everything and derive a precise ROAS from digital marketing, the...
Facebook is starting to monetize its reels platform with overlay ads, which gives users another way to monetize their content. Reels monetization will roll out gradually....
Advertisers are now able to optimize their product titles even further in Google Merchant Center. Google recently added a new optional attribute to Merchant Center called...
Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — the future is now. Big...
BrightEdge, a leader in enterprise organic search and content performance, has acquired Oncrawl “to make data science solutions more accessible to SEO professionals,” according to the...
For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the...