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Rank Math WordPress SEO Plugin Adds IndexNow

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Rank Math WordPress SEO Plugin Adds IndexNow


Microsoft Bing announced that the popular WordPress SEO plugin Rank Math is integrating the IndexNow instant indexing protocol. A publisher doesn’t even need to have an API key or a Bing Webmaster Tools account. Rank Math automatically takes care of the IndexNow API all on its own.

Rank Math WordPress SEO Plugin

Rank Math is a popular SEO plugin that has over one million active installations. It’s popularity is driven through strong word of mouth recommendations.

Rank Math offers a generous selection of features absolutely free version such as local SEO structured data and optimizations, something that other SEO plugins like Yoast charge for.

What makes Rank Math a popular choice is that it’s so easy to use and the implementation of IndexNow is an excellent example.

IndexNow Integration into Rank Math

Following the announcement that All in One SEO has added IndexNow, Rank Math also now offers IndexNow.

A useful quality of Rank Math is that all the features don’t come automatically enabled but rather they have modules that can be activated.

The module user interface method for setting up WordPress SEO makes it easy to use Rank Math because you only need to select and configure the features that are needed, without having to wade through tab after tab of irrelevant menus.

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It’s a great user interface that simplifies something that is ordinarily difficult.

Rank Math IndexNow Module

The IndexNow feature is introduced as a new module that only needs to be turned on and then configured with a few easy choices.

Activating IndexNow is incredibly easy because publishers Rank Math automatically generates an IndexNow API key without needing to activate a Bing Webmaster Tools account.

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All you have to do is select Rank Math from the left hand WordPress menu then select Dashboard.

Screenshot of Rank Math WordPress Menu

Next you have access to turning on the IndexNow Module

Screenshot of IndexNow Module

Rank Math IndexNow Module

Final Step: Configure IndexNow Settings

The last step, once you have clicked to select the IndexNow Module, is a simple configuration that tells your plugin which pages to auto-submit when updated or newly created.

The choices are:

  • Posts
  • Media
  • Pages
  • Plus an option to select MailPoet Pages (if you have MailPoet installed)

First you have to click the Settings button to see the settings.

Screenshot of Settings Button

Rank Math IndexNow Settings

Next you can select whether to automatically submit posts, media, pages (and/or MailPoet pages).

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Screenshot of Rank Math IndexNow Settings

Rank Math IndexNow Settings Selections

IndexNow Instant Indexing

IndexNow is only used by Bing and Yandex at this time. Many SaaS site builders and content delivery networks like Cloudflare and Akamai support the new IndexNow indexing protocol.

The protocol not only speeds up indexing content that’s new or newly updated but it helps to reduce bot traffic on your site, freeing up resources for site visitors. On the search engine side it will reduce data center resources, which is another opportunity to reduce the data center carbon footprint, which is good for the environment.

The Rank Math implementation couldn’t possibly be easier and frictionless.

Rank Math was already a great choice for an SEO plugin.

The addition of the IndexNow module makes Rank Math even more useful and attractive, especially because Yoast still doesn’t have IndexNow as an option.

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Citation

Read the Official Announcement on the Bing Blog

Rank Math Supports IndexNow for WordPress Sites

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New Updates To Google Page Experience Scoring Revealed At SEODay

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New Updates To Google Page Experience Scoring Revealed At SEODay

In an online session at SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search engine rankings and changes to how the search engine scores sites.

One of the changes revealed was that Google now bases desktop search results on a site’s desktop experience – and mobile search results on a site’s mobile experience.

He also discussed the three primary metrics the search engine uses in determining experience scores: largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS).

“This is not a tie-breaker,” Mueller said. “It won’t make or break your website in terms of search, but it is a factor that comes into play in regards to ranking between different results.”

Google has also added a new page experience metric, “interactivity to next page,” or INP.

Google initially announced INP at I/O 2022, and while Mueller was clear that it is not a direct rankings factor, he discussed INP  as something that may play a role in the future.

Search Console Insights Provides Easier Way To Track Search Rankings

Mueller spent the first part of his presentation discussing the benefits of Search Console Insights. Using Search Console data, alongside analytics, users can generate custom reports and get a different view of the data.

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He specifically mentioned using BigQuery and Data Studio as “a way of connecting different data sources together and creating really fancy reports.”

Google is also working on expanding its Search Console APIs, Mueller said, which will allow users to connect these APIs to code on their sites.

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Possible uses Mueller mentioned include monitoring top queries and checking to see if specific URLs are indexed.

Videos & Images Take On More Prominent Role In Search

At I/O earlier this year, Google previewed a set of video reports coming to Search Console: a response to a growing appetite for this type of media in search results.

“We see that people love videos and authentic images in search results, so we try to show them more,” Mueller said.

In this growing trend, he included web stories, a collection of pages that often have videos. To facilitate their use, Google now offers a WordPress plugin for creating them.

Authentic Product Reviews Factored Into Rankings

Ecommerce has been trending upward, with the global market expected to surpass $5.5 trillion this year. In its algorithm, Google includes what Mueller termed “authentic reviews” to accommodate digital shoppers better.

“People have high expectations of reviews they find online, so we’ve also worked specifically on updates to algorithms with regards to ranking these product reviews,” he said.

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Other Updates From Mueller

At SEODay, Mueller said Google has slightly changed its terminology, with the term “title links” now being used to refer only to the title of a search result.

The search engine giant has also added a new robots meta tag, “indexifembedded.”

Users can leverage the meta tag when embedding content on the main page and want to control the indexing of that embedded piece of content.

Mueller also said Google’s blog was the best source of information on any SEO-related topic.

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“With any kind of bigger update… it’s sometimes really tricky to tell folks what they should be looking at specifically,” he noted. “So we have a fairly comprehensive blog post .”


Featured Image: BestForBest/Shutterstock

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