Connect with us

SEO

Rank Math Integrates IndexNow for WordPress Sites

Published

on

Rank Math Integrates IndexNow for WordPress Sites


Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking.

Website owners and SEO experts spend time and money in creating content, product descriptions, and other changes to websites only to wait weeks or longer for changes to be seen on Bing, Google, Yandex, and other search engines.

Integration of IndexNow into Rank Math for WordPress allows users to quickly inform search engines of changes such as new content, deleted content, and redirects. This leads to faster indexing, traffic, and conversions.

Now, over a million WordPress sites using Rank Math can utilize IndexNow to immediately ping search engines about changes.

Importance of Fast Indexing

A website is the virtual storefront for a business, but it takes search engines time to discover any changes. It’s like a customer still seeing a paint-peeled storefront two weeks after it has been repainted.

Ecommerce sites make changes daily to product descriptions, content, and more.

Search engines don’t always websites regularly to check for changes. Sometimes they have to be notified manually.

Advertisement

As a result, weeks may go by before crawlers update indexing, all while website owners continue to make changes.

Delays in crawling and indexing could negatively impact traffic because customers aren’t seeing the most recent version of the page in search results.

There are ways to notify the search engines, but they are time consuming, especially for a website that makes thousands of changes.

WordPress users now have an easy and automatic way to ping search engines of any changes to their websites thanks to the Rank Math integration.

See also  WordPress Core Vulnerabilities Hits Millions of Sites

Rank Math and IndexNow

Rank Math is an SEO plugin for WordPress designed to easily configure and implement various SEO features for a website. It has a user interface that features previews of rich snippets and how posts look on social media.

It uses artificial intelligence to generate SEO suggestions many website owners overlook and provides Google Analytics integration.

IndexNow allows website owners to manually notify search engines of changes using code, but integration with Rank Math automates the process.

When websites utilize Rank Math, the plugin generates the host the API key for the IndexNow protocol.

Advertisement

When changes are made, everything is submitted to search engines in the background. There is nothing the user needs to do. Users also have control of the types of URLs submitted.

It takes the wait time for search engines to reindex pages from weeks or months to days.

For more on how to use IndexNow with RankMath, see the company’s tutorial.


Source: Bing

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'rank-math-integrates-indexnow-for-wordpress-sites', content_category: 'news web-development wp ' });





Source link

SEO

Reach Success With The Future Of Ad Exchanges [Podcast]

Published

on

Reach Success With The Future Of Ad Exchanges [Podcast]

Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now.

Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads.

John Lee, Microsoft Ads’ Head of Evangelism at Microsoft, joined me on the SEJ Show to talk about the future of ad exchanges and their ability to supercharge your potential to thrive with high-performance, low-resource programmatic advertising.

People do hop, skip and jump around, so there are all kinds of opportunities to target consumers throughout their decision journey, and Microsoft advertising is a significant piece.–John Lee, 11:25

When people think Microsoft, a big chunk of the time, people assume enterprise business, B2B, and that’s the tried and true. While that’s still a significant portion of the bottom line for Microsoft, the consumer matters greatly, whether that’s gaming or devices.–John Lee, 22:46

There’s this shift in behavior online. We’re seeing effectively a new persona emerge. –John Lee, 46:05

[00:00] – A little about John Lee.
[05:35] – How does the Microsoft advertising ecosystem look like?
[07:25] – Where to find traditional advertising beyond Bing?
[09:38] – What you can find in the display component of Microsoft.
[12:02] – Targeting in LinkedIn with Microsoft advertising.
[17:13] – Are Microsoft advertising ads shown within the X-box experience?
[23:52] – Important & growing vertical industries that Microsoft has focused on.
[31:22] – Are people still scrolling down and clicking on organic links in the SERPS?
[37:45] – How important are images in search advertising?
[45:26] – The new emerging personas.

Advertisement

Resources mentioned:
Viva Goals – https://docs.microsoft.com/en-us/viva/goals/intro-to-ms-viva-goals
Microsoft Game Pass – https://www.xbox.com/en-us/games/store/pc-game-pass/cfq7ttc0kgq8?icid=CNavAllPCGamePass
Bing Webmaster Tools – https://www.bing.com/webmasters/about
Shutterstock – https://www.shutterstock.com/

See also  WordPress Takes Steps to Achieve Performance Lead via @sejournal, @martinibuster

All of these other developments, these feed-based elements are new flavors and additional flavors to make an amazing user experience. Whether you’re talking SEO or paid ads, all of it is working together to create an on-point user experience on the server, whether that’s Google, whether that’s Bing.–John Lee, 34:28

There’s a lot happening in the verticals space, and that’s really just the tip of the iceberg. –John Lee, 28:22

Just as a reminder to all of you out there that are SEOs and are running websites. All of your sites do have a feed. It’s called an XML sitemap. Make sure it’s updated. Google is able to fetch it and not serve errors. All of these engines work off of feeds. Also, don’t be afraid to submit your RSS feeds for your blog categories into the search console as well. Mimic that within Webmaster Tools on the Bing side too. Search engines have gone very feed friendly. This is the way to go. It’s also the way to go from an advertising perspective.–Loren Baker, 33:08

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Connect with John Lee:

John Lee’s enthusiasm for digital marketing is infectious, and he has the knowledge to match. He’s been at it for years, and he knows how to get results—both as an entrepreneur himself with Clix Marketing (which he co-founded) or in his current role as Head of Evangelism at Microsoft Advertising.

He has a great deal of experience with search engine marketing, display advertising, and social media marketing–Content creator, speaker, trainer, and fan of all things digital (marketing and technology).

Advertisement

Connect with John on LinkedIn: https://www.linkedin.com/in/thejohnalee/
Follow him on Twitter: https://twitter.com/John_A_Lee

See also  WordPress Core Vulnerabilities Hits Millions of Sites

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘init’, ‘164237177383067’); // custom pixel

fbq(‘track’, ‘PageView’);

Advertisement

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘microsoft-ads-exchanges-podcast-2’,
content_category: ‘pay-per-click search-engine-journal-show’
});

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending