In our previous Google Discovery ads post, we talked about what it is and the benefits to users and businesses. Today, we’ll walk you through...
Google’s Search Advocate John Mueller explains how the search engine uses synonyms and whether there’s a human component to it. Mueller discusses this topic when addressing...
Google Autocomplete is a controversial but powerful search feature. When you type a word, or even a letter, into Google, it populates a list of search...
Perhaps you’ve heard of the Amazon Attribution and Amazon Brand Referral Bonus programs and are wondering how they can help build your business. As the cost...
Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages. This report can help you prepare for...
Third-party cookies are on their way out, but the deep-data connection to your future audience isn’t gone for good. A blessing in disguise, the shift to...
When Google announces a broad core algorithm update, many SEO professionals find themselves asking what exactly changed (besides their rankings). Google’s acknowledgment of core updates is...
Branded content is a term that is thrown around quite a lot in marketing circles, but many people struggle to understand what it actually means. It’s...
Instagram Reels allows you to create and share TikTok-like videos of up to 60-seconds in length. Unlike Instagram Stories, Reels are featured permanently on your Instagram...
Not finding much value in KPIs and metrics? Skipping measurements because they take too much time? What if you could make smarter decisions and identify issues...