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Google Autocomplete: A Complete SEO Guide

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Google Autocomplete: A Complete SEO Guide

Google Autocomplete is a controversial but powerful search feature.

When you type a word, or even a letter, into Google, it populates a list of search suggestions. That’s what autocomplete is.

SEO professionals, paid search marketers, content marketers, and social media managers can all benefit from using Google Autocomplete to help with different keyword-focused and intent-exploring projects.

On the other hand, Google Autocomplete often makes the news for funny, peculiar, or even offensive habits (often in a negative way).

People use autocomplete constantly, saving thousands of seconds per day, but it has also been blamed for political cover-ups and spoiling movies, TV shows, and video games.

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Google Autocomplete can also be a powerful marketing tool. SEO professionals and other digital marketers have used it for years to inform strategy, get keywords, and find the important questions customers are asking.

They can use Autocomplete to better optimize clients’ digital properties and the content and messaging that make them up.

This guide will help you understand the real power this simple but super-helpful feature can do for help with your day-to-day tasks.

What Is Google Autocomplete?

Google’s own words, Google Autocomplete is “designed to make it faster to complete searches that you’re beginning to type.”

It’s integrated across Google Search and other Alphabet properties that use Google, including in the “Omnibox” on Chrome.

Google estimates that, cumulatively, it saves over 200 years of typing every day, and on average reduces typing overall by about 25 percent.

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The primary purpose of the Autocomplete dropdown is to cut back on time a user spends typing by offering predictions of what a user may be typing — including for websites using the built-in Google Custom Search Engine feature.

While Autocomplete has been a desktop search feature since late 2004, it has become even more useful as a time-saving feature on mobile devices.

Typing on a mobile device is a bit tougher than doing so on the large keyboards we have grown up with and are accustomed to, so it’s a welcomed tool for providing assistance and saving time for many.

There are several other useful ways that the feature can be used to leverage content ideas, keyword suggestions, intent exploration, online reputation management, and other data-driven tasks.

How Does Autocomplete Work?

Ex-Googler Kevin Gibbs created the project, originally called “Google Suggest” by another former Googler Marissa Mayer.

Google has since moved away from the “Suggest” name since it’s not always offering the most thoughtful, caring, or appropriate predictions.

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Google calls the completions it offers “predictions”, not “suggestions.” This is because of how Autocomplete works.

Autocomplete is supposed to help people complete a sentence they were intending – not to suggest a search intent, as with “I’m feeling lucky.” They determine predictions by looking at common searches on Google, including looking at trending searches that might be relevant.

This allows Autocomplete to quickly update and adapt to new search trends and news stories.

Much of Autocomplete’s behavior is computer-generated, with data collected from millions of other Google searches and their results, including the content on those pages. It also takes information from your search history, location, and other data points.

Google has also put a lot of work in, so as to avoid inappropriate or offensive autocomplete suggestions. This means there are both automated and manual removal procedures that can influence what autocomplete suggestions are left.

Autocomplete is also related to the Knowledge Graph, and especially on mobile, it can bring Knowledge Graph suggestions into the prediction.

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It wasn’t until 2008 that Google built Autocomplete into its default search engine (it was previously an opt-in feature).

Best Ways to Use Google Autocomplete

1. Keyword Research

It’s a long, tedious, and laborious task, but it’s also the foundation of all SEO strategies– and has been for a long time.

While we may no longer explicitly target keywords, keywords and their related ideas are always going to be an important part of search marketing.

Keyword research is one of the first tasks tackled at the start of an engagement — and carried on throughout the engagement — to understand not just a brand and the content it creates, but also its potential shortcomings, website strengths and weaknesses, and content gaps.

Autocomplete doesn’t do all the work for you in terms of keyword research, but it’s a great place to start at or to use early and often when developing content calendars and general organic search strategies.

Using it (along with other keyword resource tools like Google Keyword Planner and other third-party keyword databases) to get an idea of the right keywords you want to target by considering monthly search frequency, competition, and even cost-per-click (CPC) pricing will do your search strategy justice.

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One of the shining advantages of Google Autocomplete is its ability to uncover quality long-tail phrases that are commonly searched across the web.

Since the primary measure for Autocomplete is popularity — based on real searches by users in real-time — the value of Autocomplete lies in its plethora of keyword-level data that you can dig up if you work at it hard and long enough.

As always, be sure you are signed out of Google to ensure you limit personalization for an unbiased look at predictions.

Long-tail keywords are incredibly useful when fulfilling content gaps but also offer endless possibilities in terms of high-value blog posts and educational content within a brand’s niche.

2. Intent Exploration

Understanding user intent is important because it guides the goal of the page, its messaging, its layout, and even imagery. We know pages perform best when they fully satisfy the user intent of a search query.

You can use Autocomplete to better understand user intent, but doing so can be involved and laborious. Taking the time to visit many different web pages in the search results tied to specific predictions is going to take some time, focus, and content consumption. But the information you can mine from this method is invaluable.

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Keywords overlap various stages of user intent, and without more keyword context, it can be tough to understand the intent.

Autocomplete will help you not just understand different high-value long-tail keywords and the intent surrounding them, but it will also help marketers recognize the volume of content around specific stages of intent, as well as which long-tail phrases and intent stages could be optimized for as a higher priority.

Of course, for high-value keywords — long-tail or traditional one-, two-, and three-word phrases — it’s important to satisfy all stages of intent as they relate to the high-value keywords.

That’s the idea behind an all-encompassing, quality search strategy. And Autocomplete can help get you there.

3. Online Reputation Management

Autocomplete has been significant in the realm of online reputation management, too.

Remember, when a user searches for your name or your brand name, the first thing they see, even before your site on the SERP (search engine results page), is the Autocomplete predictions tied to that name.

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If those predictions are negative, or if even just one of them is negative, it can have a real impact on your business’s performance.

Think about it. You search [Dog Washers Inc] and the first prediction finishes with “loses dog,” you probably won’t feel too keen on bringing your dog there for his next bath.

Same for a restaurant; if you search [Ted’s Seaford Spot] and the prediction finishes with “e. Coli,” I have a pretty good idea of what you’re not eating tonight.

Autocomplete makes up an important part of online reputation management (ORM) and cannot be ignored when working to balance all negative connections made with brands.

One must be vigilant, just like most ORM strategies. Several ways brands can work to offset negative Autocomplete predictions are:

  • Take control of your brand’s conversations to ensure the right connections are being made in Google Autocomplete.
  • Social media account optimization reinforces the positive connections that may be overshadowed by negative ones.
  • Social media content, messaging, and engagement are in line with the optimizations above and the brand’s voice and tone.
  • Consistent branding and messaging for profile websites with positive keywords association used elsewhere
  • Starting small and making an impact by searching for positive connections for the brand from different locations. Obviously, the more people, the better. But you’d be surprised at the impact it can have.
  • Building backlinks to Google SERPs for positive keyword associations with your name; things like [sam hollingsworth seo writer] and [sam hollingsworth handicapper] would be great starts for someone like myself. 😊
  • If there are negative autocomplete suggestions, ensure that you have a strategy of how to address them.

4. Content Generation and Exploration

You can also now use Autocomplete for content generation and exploring competitor content for your own content ideas. It’s easy, and interesting, to use Autocomplete alongside other online writing tools, to find out what web users are searching for.

FAQs

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Just looking at “who”, “what”, “where”, “when”, and “why” with a few brand-related questions can get you a ton of questions for your FAQ– questions people may already be searching for.

Related keywords

You can do this in many ways, for many reasons. An easy one is “brand name vs.”– Google will autofill with competitors. You can also look at “brand name and” and see what autocomplete finds there– finding ways to expand your brand.

Related topics

If you can find Autocomplete suggestions for related topics, that aren’t covered by your main topic, you might have an edge to grow some content in that niche.

Queries like “how * works” can be invaluable, autocomplete filling in the wildcard space with suggestions. You can also do this to find questions about your brand, questions for content marketing, find problems potential customers are looking for, and even find out if users are looking for certain social media accounts.

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Screenshot of Google Search, November 2021

Autocomplete Policies

With a history of backlash due to some of its search predictions, Google does manually work to prevent inappropriate Autocomplete predictions when it comes to:

  • Sexually explicit predictions.
  • Hateful predictions against groups and individuals.
  • Violent predictions.
  • Danger and harmful activities in predictions.

It also may remove predictions that could be considered spam, facilitate or advocate piracy, or if given a legal request to do so.

Google makes it clear that it removes predictions that relate to any of the above-mentioned situations unless they contain medical or scientific terms that are not malicious.

Looking for Feedback

To better control inappropriate Autocomplete predictions, Google launched its feedback tool and uses the data to make improvements consistently.

For instance, there doesn’t have to be a particular demographic that is being targeted by something hateful in nature; and feedback helps get that discovered faster and easier.

google-autocomplete-report-inappropriateScreenshot of Google Search, November 2021

Understanding what people are actually searching for is an essential part of your SEO strategy.

See how you can incorporate Google Autocomplete into your research process. You just might be surprised at the specific keywords and search intent it reveals!

More SEO Resources:


Featured image: Shutterstock/Fonstra

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On-Page SEO Checklist for 2024: A Comprehensive Guide

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On-Page SEO Checklist 2024

On-Page SEO Checklist 2024

Want to make your pages rank high on Google? You won’t be able to do that if you don’t know where or how to start your on-page SEO — and with each Google update, this pillar of SEO gets more and more complicated. To keep you updated with the best and most relevant practices when it comes to this aspect of your website, I have prepared an on-page SEO checklist for 2024. 

On-Page SEO Factors

On-page SEO, in simple terms, is all the ways you can optimize your website take place on your website. Tweaking certain elements of your pages can enable them to climb very quickly up the ranks when done right. These elements include essentially everything you can see on your webpage, like its title tags, headers, and images.

Webmaster’s Note: This is part two of our SEO checklist series. Part one covers our technical SEO checklist, so go back if you haven’t seen that yet. I also do deep dives into other aspects of on-page SEO in other articles, like the best content strategy for SEO, how to hack on-page factors, and ways to dominate niche keywords in your industry.

1. Identify Your Target Keyword

This is where any SEO effort should start. Identify which basic keywords you would like each page to rank for. From there, you can expand into common phrases, questions, and related words people use to find pages like yours through keyword research. 

Key Aspects of Keyword Optimization:

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  • Keyword Research: Identifying the right keywords that your target audience is searching for.
  • Keyword Placement: Sensibly incorporating keywords in titles, headings, the first paragraph, and throughout the content.
  • Searcher Intent: Catering to why someone is performing a search, whether it’s to find information, make a purchase, etc.

Effective keyword optimization allows you to create pages that best meet user intent. This boosts your chances of ranking highly for your chosen keywords. 

Using a Keyword Research Tool for On-Page SEOUsing a Keyword Research Tool for On-Page SEO

I have longer guides on the types of keywords you should look at, and another on how to do keyword research you can follow for this step.

2. High-Quality Content Creation

Quality content is the keystone of on-page SEO. It is, after all, fundamental to the selling point of Google — which is that it is the go-to place to find answers to your questions. It’s why Google pushes Helpful Content Updates every so often.

So, your content must meet Google’s standards of quality in order to make it to the top. To do that, your content must be authoritative, valuable to the reader, and deliver on the promises made by your meta tags and headings.

What Constitutes Quality Content:

  • Originality: Your content must be unique and offer fresh insights.
  • Relevancy: It should align with your target user’s intent and be updated regularly.
  • Engagement: Content must encourage users to spend time on your site and interact with your offerings.

Creating content that exceeds user expectations can dramatically bolster your SEO as it can directly affect user engagement metrics and boost the credibility of your site. 

Webmaster’s Note: Beyond making sure all new content is high-quality, however, is ensuring all of your existing content is also up to par. I’ll be covering that in part four of this series, so keep an eye out for that. 

3. URL Structure

URLs are not only a ranking factor but also enhance the user experience when structured logically. 

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Features of an Effective URL Structure:

  • Concise and Descriptive: A URL should be concise and explain your page content. No stop words.
  • Keyword Inclusion: A relevant keyword can enhance a URL’s performance.
  • Use Hyphens instead of Underscores: Conventional use dictates using hyphens to separate words.

A clear URL helps users and search engines make sense of the page’s content before they even reach it.

Here’s an example of a bad URL slug. 

Example of Bad URL StructureExample of Bad URL Structure

And here’s an example of a good, optimized one.

Example of Good URL StructureExample of Good URL Structure

4. Title Tag and Headings

I find that certain practices for these two elements give the most benefit to a page’s SEO. 

Best Practices for Title Tag and Heading Optimization:

  • Use a Keyword-First Approach: Place keywords first in your title tag, as uninterrupted by stop-words as possible.
  • Keep it Simple: Title tags should be concise to ensure the entire tag is displayed on the SERPs.
  • Same Keyword, Different Phrasing: Use the same keyword in your title tag and heading 1. However, use different phrasing or wording for each. 
  • Insert Related Keywords: Do this for your heading 2, 3, and so on, where it makes sense.
  • Avoid Duplicates: Use different title tags and headings for every unique page.

4. Meta Tags Enhancement

Meta tags, such as the meta description, serve as a brief pitch to users on search engine results pages. Other meta tags, like your image alt text and links, provide important context to both the user and crawlbot.

Tips for Enhanced Meta Tags:

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  • Compelling Copy: Write title tags and meta descriptions that accurately summarize the page content and entice clicks.
  • Keyword Usage: Try to insert target keywords and/or related keywords effectively in your meta descriptions, and within the limit.
  • Uniqueness: Each page should have unique meta tags. 
  • Be Descriptive: Your image alt text should not only include a related keyword but should also adequately describe what is seen on the image. 
  • Add internal and external links: Semantic search means Google can use the links in your pages to gain a better understanding of its content. Always add relevant internal links, and only include external links from trusted websites. 
  • Use Noindex Robots Meta Tag: Add this to prevent any pages with thin content, or pages with little value and no intent from appearing in the SERPs.
  • Use rel=”canonical” Link Tag: Use this for any duplicate pages you have on your website. Doing this can help you control which version of the page gets indexed and ranks for your targeted keywords. 
  • Set your Open Graph Meta Tags: This will let you optimize how your pages look when they’re shared on social media.
  • Set your Viewport Meta Tag: This configures how your pages are scaled and displayed on different devices and platforms, which is important for user experience (more on that later). 

To get the most out of your SEO, don’t neglect this part of your on-page SEO checklist. The small tweaks here can add up to the big picture. 

Well-crafted meta tags have the potential to increase click-through rates, boost your visibility on organic search and image search, enhance user experience, and also distribute link equity throughout your pages. All these contribute to how well your page ranks. 

5. Internal Linking

Internal linking spreads link equity throughout your site and can help search engines discover new pages. Always link back to pillar content, or other high-value content on your website. 

Benefits of Strategic Internal Linking:

  • Navigation: They guide users through other relevant pages on your website.
  • Page Authority: Anchor text can help to convey what the linked-to page is about, which can aid in ranking for those terms.
  • User Time on Site: Providing relevant links can keep users engaged on your site for longer periods.

Good internal linking can significantly increase your engagement rates and contribute to building a robust site architecture. I have a separate post on how to build topical authority through internal linking you can check out.

6. User Experience (UX)

User experience affects on-page SEO because search engines favor websites that provide a positive user experience.

UX Factors to Consider in Your Website Design:

  • Mobile-Friendliness: The site must perform well across all devices — but especially on mobile-view, as most users use Google through their phones.
  • Ease of Use: The site should be navigable and logical in its layout. Navigation bars and other menus should be intuitive and prioritize the most important pages of your website.
  • Page Speed: Pages should load quickly to reduce bounce rates. Follow this guide to site speed optimization for this point.

As UX becomes an even more important ranking factor, I find it is necessary to add to this on-page SEO checklist. Sites that deliver a high-quality user experience will dominate search engine results pages.

Key Takeaway

Mastering this pillar of SEO is crucial for achieving high rankings on Google, and staying updated with evolving best practices is essential. But with every update, what works best changes. 

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My 2024 on-page SEO checklist provides basically the most up-to-date practices for the elements on your website. Follow it, and you should be able to boost your website’s authority, credibility, and long-term SEO performance.

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YouTube Challenges TikTok Duets With “Collab” For Shorts

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YouTube Challenges TikTok Duets With "Collab" For Shorts

YouTube has launched a new “Collab” feature for its short-form video product Shorts, allowing creators to remix and respond to existing YouTube videos and Shorts in a split-screen format.

The full rollout on Android and iOS marks an update that could change how content is made and distributed on the platform.

Collaborative Creativity Unleashed

With Collab, Shorts creators can now record their short videos alongside a video of their choosing from YouTube’s catalog up to 60 seconds long.

The new tool provides options for different side-by-side layouts, picture-in-picture, and green screen effects – opening up creative possibilities for reacting to, collaborating with, and repurposing content.

How Does ‘Collab’ Work?

To use the Collab feature, follow these steps:

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  1. Navigate to the video’s watch page they wish to remix.
  2. Click the ‘Remix’ icon and select ‘Collab.’
  3. Choose a segment up to 60 seconds from the video to sample.
  4. Select from various layout options that align with their creative vision.
  5. Record their Short alongside the original video, which will play simultaneously.

A New Avenue for Marketers

The new ‘Collab’ feature displays the original video and user-created content side-by-side, enabling users to craft responses, duets, and new interpretations of existing videos.

This functionality allows digital marketers to leverage user-generated content to reinforce brand messaging.

Additionally, ‘Collab’ has the potential to boost engagement with branded videos and inspire creative marketing campaigns that incorporate audience participation as a core element.

YouTube vs TikTok: The Remix Battle

The launch of Collab comes as YouTube aims to further compete with rivals like TikTok in the exploding short-form video space.

TikTok pioneered features like Duets, where users can split the screen with another video and film themselves reacting to it. Collab provides YouTube creators with similar reactive and collaborative options natively within YouTube’s ecosystem.

Both platforms now offer tools that enable users to build upon others’ content, fostering a culture of collaboration and iterative creativity. However, YouTube’s vast repository of long-form content combined with Shorts could provide a unique edge in the diversity of content available for remixing.

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Final Thoughts

For digital marketers and creators, Collab represents an engaging new format on YouTube for responding to trending content, viral sounds and moments, and participating in meme culture. The tool makes repurposing audio and video clips even easier. Marketers may find collaborative Shorts are a way to join larger conversations and engage desired audiences.

TikTok pioneered short-form video remixing online, but YouTube has the advantages of a vast video library and powerful search functionality. These provide opportunities for YouTube’s new Collab feature to enable derivative creativity. Like other Shorts tools, Collab seeks to match TikTok’s capabilities and give YouTube creators every option to achieve success on the platform.


FAQ

What is YouTube’s new “Collab” feature for Shorts, and how does it expand creative options for creators?

YouTube’s recently introduced “Collab” feature for Shorts is an innovative function that permits creators to engage with and remix existing YouTube videos and Shorts. This tool enhances interactive creativity by allowing for:

  • Recording short videos alongside a selected video from YouTube’s vast catalog for up to 60 seconds.
  • Employing various layout options such as side-by-side, picture-in-picture, and green screen effects.
  • Enabling creators to react to, collaborate with, or repurpose content fosters a dynamic content creation environment.

 

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How might digital marketers harness the “Collab” feature in their YouTube marketing strategies?

The “Collab” feature offers digital marketers a dynamic tool to amplify their YouTube marketing efforts by:

  • Creating opportunities to engage with user-generated content and incorporate it into brand messaging.
  • Encouraging community engagement through interactive and co-creative campaigns involving audience participation.
  • Using the feature to respond to trends may lead to higher engagement rates and foster a participatory brand culture.

 

What competitive edge does YouTube gain over TikTok with the launch of the “Collab” feature?

With the launch of “Collab,” YouTube has positioned itself to be more competitive with TikTok by:

  • Introducing a feature that parallels TikTok’s popular Duets, allowing users to create content in a collaborative split-screen format.
  • Leveraging its extensive library of long-form content to provide creators with a broader range of content to remix, surpassing the variety available on TikTok.
  • Combining its powerful search functionality and the new feature to attract creators looking to engage with and contribute to trending topics and cultural memes.
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Featured Image: Prathmesh T/Shutterstock

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10 Completely Free SEO Training Courses

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10 Completely Free SEO Training Courses

Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to link building.

Here are ten that won’t cost a dime.

Course provider: Ahrefs

Duration: 2 hours

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Instructor(s): Sam Oh

Level: Beginner

Link: SEO Course for Beginners

What you’ll learn

  • The fundamentals of what search engine optimization is and how it works
  • Why SEO is important
  • How to do keyword research
  • How to optimize web pages for search engines
  • Beginner-friendly link building strategies to get backlinks to your site
  • Technical SEO best practices for beginners

This comprehensive course is ours and covers the fundamentals of SEO, including keyword research, on-page SEO, technical SEO, and link building.

SEO Certification Course by HubSpotSEO Certification Course by HubSpot

Course provider: HubSpot

Duration: 3 hours 51 minutes

Instructor(s): Rachel Sheldon, Matthew Howells-Barby

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Level: Beginner

Link: SEO Certification Course

What you’ll learn

  • How to evaluate and improve your website’s SEO
  • How to build backlinks to your website at scale to increase your website’s visibility in organic search
  • How to use insights from keyword research and reporting to improve your search performance

HubSpot’s SEO Training Course is tailored for marketers, content creators, and anyone looking to enhance their website’s visibility. Through practical lessons and real-world examples, the course participants will learn how to build a robust SEO strategy, analyze their website’s performance, and adapt to the changing algorithms of search engines.

Make sure customers find you online by Google SkillshopMake sure customers find you online by Google Skillshop

Course provider: Google

Duration: 3 hours

Instructor(s): Google

Level: Beginner

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Link: Make Sure Customers Find You Online

What you’ll learn

  • How to get started with search
  • How to make search work for you
  • How to get discovered with search
  • How to help people nearby find you online

This free course from Google Skillshop helps businesses discover ways to reach and connect with more customers online. It covers improving SEO and using online advertising (SEM) to boost sales and awareness.

Google SEO Fundamentals by UC Davis on CourseraGoogle SEO Fundamentals by UC Davis on Coursera

Course provider: University of California, Davis

Duration: 28 hours

Instructor(s): Rebekah May

Level: Beginner

Link: Google SEO Fundamentals

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What you’ll learn

  • How to complete a competitive analysis on a webpage
  • How to interpret brand recognition through social media
  • How to create sitemaps and robot.txt files, plan redirects, and manage site errors
  • How to use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Offered by the University of California, Davis, this course on Coursera delves into the fundamental aspects of SEO, including how search engines work and how to implement effective SEO strategies to attract more organic traffic.

However, due to its length (28 hours), it may not be the most suitable if you want to learn SEO fast.

SEO for Beginners Training by YoastSEO for Beginners Training by Yoast

Course provider: Yoast

Duration: 2 hours

Instructor(s): Joost de Valk

Level: Beginner

Link: SEO for Beginners Training

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What you’ll learn

  • What SEO is and what Google does
  • Tips for quick wins to improve your site
  • Insights into the content and technical side of SEO

This free course discusses what SEO is and how it works. Some of the important points from the course are how to use keywords to optimize your website, how to write content that Google likes, and how to make your website crawlable by search engines.

Keyword Research Course by AhrefsKeyword Research Course by Ahrefs

Course provider: Ahrefs

Duration: 2 hours

Instructor(s): Sam Oh

Level: Beginner

Link: Keyword Research Course

What you’ll learn

  • How to do keyword research and drive targeted traffic to your website

This is our specialized course that focuses specifically on keyword research. It covers topics such as how to choose keywords, how to analyze search intent, and how to find low-competition keywords.

Technical SEO Course by AhrefsTechnical SEO Course by Ahrefs

Course provider: Ahrefs

Duration: 1 hour 21 minutes

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Instructor(s): Sam Oh

Level: Beginner to intermediate

Link: Technical SEO Course

What you’ll learn

  • The fundamentals of technical SEO
  • How to run a technical SEO audit
  • How to optimize your website’s technical SEO

Another specialized course from us, this course is designed for those looking to dive deeper into the technical side of SEO. It covers advanced topics such as site audits, page speed optimization, and how to resolve common technical issues that can impact search rankings.

Technical SEO Certification by Blue ArrayTechnical SEO Certification by Blue Array

Course provider: Blue Array

Duration: 7 hours

Instructor(s): Damion Edwards

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Level: Beginner to intermediate

Link: Technical SEO Certification

What you’ll learn

Aimed at professionals seeking to certify their expertise, this course covers a wide range of technical SEO topics, including crawling, indexing, ranking, and on-page optimization. From site architecture to schema markup, it equips learners with the skills to tackle technical challenges and improve website performance.

Local SEO Course by AhrefsLocal SEO Course by Ahrefs

Course provider: Ahrefs

Duration: 44 minutes

Instructor(s): Sam Oh

Level: Beginner

Link: Local SEO Course

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What you’ll learn

  • How to do local SEO
  • How to do local keyword research
  • How to do local link building

Ideal for businesses targeting local customers, this course teaches the basics of optimizing for local search. It covers essential tactics for improving local visibility, such as Google Business Profile optimization and local keyword targeting.

Advanced Link Building Course by AhrefsAdvanced Link Building Course by Ahrefs

Course provider: Ahrefs

Duration: 1 hour 48 minutes

Instructor(s): Sam Oh

Level: Intermediate to advanced

Link: Advanced Link Building Course

What you’ll learn

  • How to find prospects with the “seed and lookalike” approach
  • How to validate link building campaigns with a “blitz list”
  • How to craft personalized and benefit-rich outreach emails
  • How to create, structure and manage a link building team
  • How to scale your link building operations

Focusing on one of the most challenging aspects of SEO, Sam shares his years of experience creating campaigns, sending outreach emails, and building teams. This is a must-finish course if you need help building and scaling your link building operations.

Final thoughts

The best way to learn SEO is to do.

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So, don’t just go through the courses, take notes, and leave it aside. You need to actually execute to find out what works and what doesn’t. Create a website, implement the ideas you’re learning, and see if you can get more organic traffic to it.

That’s how you become an SEO pro.

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