More than 50% of Google searches end without an organic click – and that’s a huge threat to our websites. These zero-click searches are resulting in...
Google is testing the ability for people to customize their own Knowledge Graph cards that are displayed in search results. Three official support pages have been...
Average position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser...
Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right...
As is the case with most eCommerce companies, category pages are among their most important destinations. Given their prominent status in the eCommerce website hierarchy, these...
At a business meeting recently, a colleague of mine asked me a great question, “Is email marketing still effective?” The short answer is yes. Email marketing...
Google’s John Mueller advises against creating too many pages in multiple lanaguages, unless it’s absolutely necessary. This advice was provided on Reddit in response to a...
Google webmaster trends analyst John Mueller is planning to investigate a particular link building practice and is seeking assistance from SEOs. Aleyda Solis started a thread...
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways...
As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy....
