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As is the case with most eCommerce companies, category pages are among their most important destinations. Given their prominent status in the eCommerce website hierarchy, these...
At a business meeting recently, a colleague of mine asked me a great question, “Is email marketing still effective?” The short answer is yes. Email marketing...
Google’s John Mueller advises against creating too many pages in multiple lanaguages, unless it’s absolutely necessary. This advice was provided on Reddit in response to a...
Google webmaster trends analyst John Mueller is planning to investigate a particular link building practice and is seeking assistance from SEOs. Aleyda Solis started a thread...
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways...
As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy....
An official set of recommendations concerning SEO for AMP stories is now available from the AMP Open Source Project. AMP stories are similar to stories on...
The latest episode of Google’s Search for Beginners video series goes over the best (and worst) practices for SEO. As the title of the series suggests,...
Regardless of what you do with your days and nights, you’d be hard-pressed to never have used Google at some point in your life. Chances are,...
In a rare move, a Hollywood studio changes a movie title after its release date to make it more search-friendly. This past weekend, Warner Bros. released...
