Nothing works better than influencer marketing to create brand awareness. Out of 81% of marketers who use influencer content, 51% said it outperforms brand-created content. Influencer marketing...
A joint investigation by watchdogs in Canada and British Columbia has found that Cambridge Analytica-linked data firm, Aggregate IQ, broke privacy laws in Facebook ad-targeting work it...
Shopping on social media is set to surge this holiday season as consumers are given additional ways to buy things on their smartphones, experts say. Meanwhile,...
Why are we all trapped in enterprise chat apps if we talk 6X faster than we type, and our brain processes visual info 60,000X faster than...
‘Tis the season of online shopping. This year, it’s good to be a small business; especially if you are one that gets to be featured on Pinterest...
It is a great challenge today for marketers to create content that captures the attention of viewers. Even more so when it comes to advertisements. Whether...
As we eagerly count down the last few days until Thanksgiving, the Industry Dive marketing team is practicing our own form of thanks-giving. Just like that...
Minutes after the partial collapse of the Hard Rock Hotel in New Orleans last month, videos of the devastating accident flooded the internet. Using just their...
Are you looking for ways to market your small business? Want to know why social media should from a central part of your online strategy? We...
Instagram has posted an article describing the behind-the-scenes machinery that fills the Explore tab in Instagram with new, interesting stuff every time you open it. It’s...