Is IGTV going to become a larger consideration in 2020? It’s difficult to say what the future holds for Instagram’s dedicated video platform, but as discovered...
As advertisers, we are usually drawn to new ad platforms and betas, first and foremost, for the cost savings. Entering a newer platform, like Quora, is...
Facebook’s NPE Team, a division inside the social networking giant that will build experimental consumer-facing social apps, has now added a third app to its lineup...
Helping out a friend in need online can be surprisingly difficult. While giving cash is easy enough, that’s often not what people need most — so...
For pretty much its entire history, Facebook has been afraid of losing touch with the kids. Well, maybe not since its inception, as it came to...
In a recent study conducted by Animoto, consumers identified video as their favorite type of content to see from brands on social. Maybe that’s why some...
Like many things found on today’s social media platforms, Twitter’s Lists feature was introduced without thinking about the impact it could have on marginalized groups, or...
Are you trying to decide your SEO budget for the year ahead? Want to know the most effective SEO tactics used by others? The team from...
Influence has long been at the core of marketing – seeking it, amassing it, then effectively wielding it to achieve your goals. It’s also, uncoincidentally, what...
Twitter CEO Jack Dorsey was heavily praised last month when he announced, in no uncertain terms, that Twitter would ban all political advertising on its platform....
