Email list building continues to be one of the historical methods proven to enhance business growth.
As an online marketer, you need to be well versed in creating an email list from scratch and fast. With a good email list, you get direct access to potential clients.
Email is the best way to communicate with customers.
One of the central questions arising in email marketing is about how to build an email list or how to find email addresses to create an email list? Because, as you know, email marketing is about two things: to generate an email list, and the other is to send emails.
One of the most favored and straightforward approaches is using a lead magnet. A lead magnet, in simple words, is something valuable you offer to your potential audience in exchange for their email address, for instance, a pdf document of case studies, newsletters, free ebook, workshop, and more.
Whatever you offer, make sure that your audience has a reason to opt for it. Your lead magnet should be giving real value.
So, that was the whole concept of lead magnet put in simple terms.
Now the main question is, how will people know about your lead magnet i.e.your course, webinar, or a free ebook?
You can use paid ads or social media channels to let the relevant audience know about your offer.
However, before you begin, it’s advisable to know who these target audiences are.
Be Cognizant of Your Audience
I suggest you create a marketing persona – a proxy for your target audience. A complete persona would answer questions like their name, job title, goals and challenges, values, fears, demographics such as age, gender, salary, location, education, family, marketing message for them, & elevator pitch.
The more you are aware of your potential prospects, the better your results are!
Social media platforms are the ideal place to search for your prospects. For this, you must know where each segment of your audience hangs out the most. For instance, women are most active on Facebook, Instagram, Twitter, Pinterest, while men are more active on LinkedIn, Twitter, etc.
You must create a social media account and update your landing page link. Social media will get a great exposure beyond your imagination as it allows your business information to be publicly accessible.
LinkedIn is growing in demand for lead generation among marketers. With good knowledge about this social media professional platform, you can easily acquire the email id of your prospects.
Though the ideal way to acquire the email ids is an organic approach, it’s not the fastest. You can grow your email list spontaneously as you continue to create content, build subscribers, and gain organic traffic. However, you could rapidly grow your list by purchasing ad traffic.
Facebook ads, Google Ads, Twitter ads, LinkedIn sponsored ads, etc., are all powerful ways to grow your list.
Does it cost money? Obviously yes!
But please don’t run from these approaches due to the associated costs.
Would you be able to build your email list with these suggested approaches? I believe you would.
With all the new tactics and techniques, you would be able to grow your email list.
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