Email list building continues to be one of the historical methods proven to enhance business growth.
As an online marketer, you need to be well versed in creating an email list from scratch and fast. With a good email list, you get direct access to potential clients.
Email is the best way to communicate with customers.
One of the central questions arising in email marketing is about how to build an email list or how to find email addresses to create an email list? Because, as you know, email marketing is about two things: to generate an email list, and the other is to send emails.
One of the most favored and straightforward approaches is using a lead magnet. A lead magnet, in simple words, is something valuable you offer to your potential audience in exchange for their email address, for instance, a pdf document of case studies, newsletters, free ebook, workshop, and more.
Whatever you offer, make sure that your audience has a reason to opt for it. Your lead magnet should be giving real value.
So, that was the whole concept of lead magnet put in simple terms.
Now the main question is, how will people know about your lead magnet i.e.your course, webinar, or a free ebook?
You can use paid ads or social media channels to let the relevant audience know about your offer.
However, before you begin, it’s advisable to know who these target audiences are.
Be Cognizant of Your Audience
I suggest you create a marketing persona – a proxy for your target audience. A complete persona would answer questions like their name, job title, goals and challenges, values, fears, demographics such as age, gender, salary, location, education, family, marketing message for them, & elevator pitch.
The more you are aware of your potential prospects, the better your results are!
Social media platforms are the ideal place to search for your prospects. For this, you must know where each segment of your audience hangs out the most. For instance, women are most active on Facebook, Instagram, Twitter, Pinterest, while men are more active on LinkedIn, Twitter, etc.
You must create a social media account and update your landing page link. Social media will get a great exposure beyond your imagination as it allows your business information to be publicly accessible.
LinkedIn is growing in demand for lead generation among marketers. With good knowledge about this social media professional platform, you can easily acquire the email id of your prospects.
Though the ideal way to acquire the email ids is an organic approach, it’s not the fastest. You can grow your email list spontaneously as you continue to create content, build subscribers, and gain organic traffic. However, you could rapidly grow your list by purchasing ad traffic.
Does it cost money? Obviously yes!
But please don’t run from these approaches due to the associated costs.
Would you be able to build your email list with these suggested approaches? I believe you would.
With all the new tactics and techniques, you would be able to grow your email list.
What Not to do in Email Marketing
Email marketing is one of the best ways to speak directly to your audience. You can build a relationship with them and create loyal customers. It is also a great way to generate traffic to your website, increase leads, and execute large campaigns.
With all of the benefits that your company can gain from email marketing, it’s no wonder that 64% of small businesses engage in email marketing. However, there are still a few important things to keep in mind. In order to be successful, you should avoid these 4 mistakes explained by 97 Switch when preparing an email marketing campaign.
Talk About Yourself
Many companies fall into the trap of only talking about themselves. They assume that since their audience signed up for emails, they want to hear all about the company and the sales. While marketing your products or services is important to do sometimes, your audience is still looking for value.
Failing to foster a relationship with them by being too sales-y will lead to unsubscribers and a loss of potential customers.
Instead, it’s important to give the audience something in return for their loyalty. Exclusive deals and sales codes are appreciated, but they also want to see educational or entertaining content in their inbox.
One way to do this is by creating content such as “you asked, we delivered” or “your questions answered” to show that you care about your customers and the feedback they give you, and it builds trust.
It’s also important to speak your audience’s language. Sometimes, companies get too caught up in trying to sound professional and impressive and end up using jargon that’s hard to understand.
Using more simple ways to get your message across is imperative, as it makes the email easier to consume and thus more valuable.
Email Without a Purpose
While building relationships with your customers is one of the main goals of email marketing, you should keep in mind that they don’t want to hear from your company just for the sake of connecting.
Ensure that you have a clear purpose for each email you send, whether that be to inform, entertain, or motivate.
Being intentional about when to reach out includes sending timely emails. You should respond to relevant industry, company, or world news in a timely manner. Readers would find you reminding them about the last day of a sale important, and that qualifies as a purposeful email.
Part of proceeding with a clear purpose is also including a call to action in your emails. Your readers want to know exactly what you’re asking of them, and making it simple is the best way to get it. Beware of including too many calls to action, as it can be more confusing and seem more selfish than helpful.
Personalization is one of the greatest strengths of email marketing, yet it is often overlooked. Simply including first names in an email makes it sound more personal and builds stronger relationships. This can easily be achieved using an email scheduling tool such as Mailchimp. Again, this is a way to build customer relationships. Research shows that using someone’s name in the subject line increases open rates by 26%. Be that as it may, personalization is more than just plugging in names.
Using an email marketing tool is also an easy way to utilize the segmentation aspect of personalization. By separating your audience into groups, you can categorize what they would each be most interested to hear from you.
It has been shown that segmented campaigns perform better than non-segmented campaigns. An example of this is categorizing your readers as beginners, intermediate, or advanced knowledge of your industry. Based on this category, you can send each segment a different email that would pertain to them more specifically.
Your readers will appreciate that your content is tailored to their needs. Imagine sending a beginner an email that skips over the basics of a process. They would be confused and find it very unhelpful.
Now imagine an expert who is wasting time reading the basics that they know by heart. They would become frustrated and lose interest in finishing the email. These are just two examples of using segmentation to better serve your audience.
Use Poor Subject Lines
Often, people will decide whether to open an email at all based on the subject line alone. A mistake that marketers tend to make is wording the subject in a way that sounds like spam, and thus never gets opened or reaches the audience.
As we mentioned before, it is also helpful to include someone’s name in the subject line. While it might seem like a shot in the dark to form an effective subject, there are a few tips for the best open rates you can achieve.
A good subject line should be short. The ideal length for a subject is 7 words, based on a study conducted by Marketo.
However, you also want to make it interesting so that people are curious and want to know more. This curiosity is enough to encourage people to read the email.
However, you want to avoid click-baiting your readers with interesting subject lines that have nothing to do with the content in the email. Make sure that your subject is also relevant to what you have to say. Otherwise, you will have the opposite effect you’d intended by destroying trust and losing credibility.
Simply sending out random emails is not enough to see results. You have to stick to a schedule that your readers can count on and know when to expect to hear from you in their inbox.
The frequency can vary based on your industry and from business to business, but emailing at least once a month is recommended. The more you email, the more you will be on the top of potential customers’ minds when they need what you offer.
That being said, you shouldn’t always assume more contact is better. If your company emails are flooding their inbox, you can bet that they will either block the sender or unsubscribe from future emails. Finding a balance is key to seeing the best results from your campaigns.
You should also consider the brand voice that you are using to speak to your customers. If your emails all sound like they were written by different people, then it’s hard to gain the brand-strengthening benefits of email marketing. It is also confusing to your audience and makes it harder for them to connect with the company.
A good way to remedy this is to create a company persona, where you give a personality to the company that is sending the emails.
Are you funny and witty, or are you serious and somber? Consider strengthening your branding within the company before communicating it with the world.
You can’t expect to be perfect at email marketing, so don’t get discouraged if you find that you have made these mistakes. There is always room for improvements, and every so often it’s a good idea to evaluate how your email marketing campaigns are going.
Using analytics to track your results and adjusting your strategy will help you grow as you fix any mistakes you might be making.
By taking the time to improve your strategy, you will see the success that can carry across all your marketing efforts.
What Does Chip-Making Demand Tell Us About Search Demand?
Renewable energy deal aims to take Google’s UK operations to 90% carbon-free by 2025
Jeremy Meindl On Churn and Burn SEO & No Linking Back-Linking
A Simple (But Complete) SEO Tutorial for Beginners in 7 Steps
5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays
A Fool’s Deep Dive – Ship of Fools is Now Available for Xbox Series X|S
Why Are The Number Of Indexed Pages Different From Google?
Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck
November online spending up only 0.1% heading into Black Friday
How To Write Great SEO Titles
It’s Crime Time! Frog Detective: The Entire Mystery is Available Now with PC Game Pass
B2B marketing budgets stalled out in 2022
Call of Duty: Modern Warfare II Launch Details
32 Predictions for Social Media Marketing in 2023
It’s Scary That You’re Missing These 5 Marketing Skills
What Is Predictive Analysis and Its Role in a Winning Marketing Strategy
How the Creator Economy Is Changing Marketing
B2C marketing: A guide for marketers
Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy
How the Creator Economy Is Changing Marketing
GAMES7 days ago
This Week’s Deals with Gold and Spotlight Sale, Plus Xbox Black Friday Sale
MARKETING7 days ago
How Land O’Lakes Found a Mission Greater Than Sales
SEO6 days ago
How to Create an SEO Content Strategy (Follow the Ahrefs’ Framework)
PPC6 days ago
5 Steps to Perform Voice Search Optimization For Your Content