Everything You Need to Know About Transactional Emails

Email marketing is a mainstay for marketers. But transactional emails are a form of email marketing that brings marketing, operations, logistics, and finance teams together to communicate important information with…

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3 Essential Email Marketing Metrics You Should Track & How to Improve Them [Infographic]

Are you looking for ways to measure the success of your email marketing strategy? Want to know the metrics to track to establish how successful your marketing emails are? The…

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How Triggered Emails can Take Your Conversions to the Next Level

eCommerce sales continue to set a new benchmark with each passing year.    It is intriguing to know that 23% of small business owners feel the need to strengthen their eCommerce…

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5 Best Lead Generation Techniques for Small Businesses

A steady stream of leads is vital for any small business. It allows you to grow your email list, customer base, and increase revenue year over year. But without a…

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5 Emails for Summer Campaign Inspiration

Summer is here! It’s the time of year for taking time off from work and setting up much-needed vacations. Taking advantage of the warmer weather (or traveling to climates with…

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Permission-Based Selling: What Is It and Why Does It Work?

Permission-Based Selling: What Is It and Why Does It Work?

Most people receive a lot of emails every day. Sifting through what’s relevant and what’s not is a big job that, for obvious reasons, has been dialed back into a…

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How to Do A/B Testing and Why You Should

How to Do A/B Testing and Why You Should

If you’re in marketing, chances are you’ve heard about A/B testing. As for whether you’ve actually had time to put it into practice, that’s a whole other story. For small…

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How to Harness Facebook Video Ads to Grow Your Email List

Email marketing is one of the most effective digital marketing strategies that help small businesses to grow and maintain their client roster. It is a conversion-rich strategy to keep your…

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Idea Fuel to Build Your Email List

Idea Fuel to Build Your Email List

Email list building continues to be one of the historical methods proven to enhance business growth.  As an online marketer, you need to be well versed in creating an email…

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4 Ways Instagram and Email Marketing Can Work Together

When you’re just starting a business, Instagram might be the first platform you think of to help build your brand — it’s unbeatable in terms of growth and brand discovery….

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