How to Use Infographics to Generate Leads
Infographics are powerful visual communication tools. They have the ability to communicate information in an engaging way while holding the viewer’s attention and persuading them to act. Bringing up infographics…
Turn Your Emails to Gold: How to Increase Your Email CTR
There’s gold at the end of the rainbow when it comes to your email marketing — you just need to make sure you’re on the right track towards finding it….
How to Create a Company Email Newsletter in 10 Simple Steps
Have you noticed that in recent years brands have started asking you for your email address before you’ve even ordered anything? Sometimes they’ll even incentivize consumers with a sign-up discount…
Why No One Is Opening Your Emails
Building a large email list is an important part of email marketing, but it’s only the first step — you need your subscribers to open and read your emails too….
How to Include User-Generated Content in Your Emails
We all know that email marketing is a powerful tool. It’s been around for decades and has proven to be the most effective way of communicating with your audience. But…
How to Put Together an Effective Email Subject Line (and Examples)
First impressions matter, and yes, love at first sight does exist. Your subject line serves as the initial interaction customers have with your email – yet for a lot of…
A Beginner’s Guide to Email Marketing
It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to usage. Sure, there are other newer methods of communicating with…
Everything You Need to Know About Transactional Emails
Email marketing is a mainstay for marketers. But transactional emails are a form of email marketing that brings marketing, operations, logistics, and finance teams together to communicate important information with…
3 Essential Email Marketing Metrics You Should Track & How to Improve Them [Infographic]
Are you looking for ways to measure the success of your email marketing strategy? Want to know the metrics to track to establish how successful your marketing emails are? The…
How Triggered Emails can Take Your Conversions to the Next Level
eCommerce sales continue to set a new benchmark with each passing year. It is intriguing to know that 23% of small business owners feel the need to strengthen their eCommerce…