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EMAIL MARKETING

The Best Email Software For You

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It can be tricky to pick the best email marketing strategy for your needs, but you can be guaranteed to make the correct choice by asking yourself the right questions, having specific concrete targets, and taking the time to consider your choices.

In every digital marketing tool kit, email marketing is a fundamental unit. Email marketing paired with email automation will help keep consumers informed, monitor their consumer path, and improve revenue by operating from current contact lists to cultivate and engage new customers. Email newsletter popularity, which lets corporations and advertisers meet subscribers directly in their inboxes, helps guarantee that few blogs or social networking properties will have strong exposure and interaction. For any scale of the company, providing a product that can meet email marketing needs is important.

It takes a lot of time and is inefficient to create a list and send out hundreds or thousands of emails. This is where tech comes to the assistance of email marketing. This automates operations and frees up time for enterprises to work on more important activities.

There are various choices for email marketing software with varying features, payment plans, and user-friendliness levels to select from. We wanted to sign up and evaluate 12 of today’s best available email marketing services.

Best email software:

By maintaining a list of names and email addresses, companies can handle contacts, or they can build a complex database full of subscribers divided by demographic slices and stages of interaction. What strategy they actually prefer depends on how much money is allocated to the tech solution for email marketing. Below is some of the best email software for you:

SendPulse:

As a multi-channel marketing network, SendPulse advertises itself, but its email marketing functionality is the most common one. It comes with a lot of professionally crafted email templates that you can use a drag-and-drop editor to customize quickly. You can then set up these personalized emails dependent on user behavior, event prompt, and other variables to be sent out automatically at the right moment.

Moossend:

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There are several resources tailored for beginners in email marketing, but most come at the expense of being over-simplified and limited in functionality.

Although it will be challenging to find a method that is simpler to use than Moosend, their app includes all the important features, from well-designed models to a visual campaign creator, to certain unexpectedly sophisticated features, such as weather-based email triggers and cross-selling suggestions for AI.

SendinBlue: 

SendinBlue is a full app for companies for SMS and email marketing. They are one of the fastest-growing sites in Europe for email marketing.

It is an incredibly simple to use application for producing stunning and highly entertaining emails with outstanding software. Their basic email editor for drag and drop is ideal for newcomers with little email marketing experience.

Why will you need software for email marketing?

A rich collection of email templates: The supplier of email marketing tools should provide a rich selection of email templates that support several various email marketing uses, which can be rapidly and conveniently modified to fit your branding, from newsletters to discounts, announcements, and beyond.

His A/B research platform is one of the key selling points for bigger or more involved organizations. The feature is simple to set up when paired with real-time analytics; it can be really powerful for optimizing campaigns that deliver optimum ROI.

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Also without the need to upgrade to a paying contract, most of these free email marketing solutions come with comprehensive functions. While saving time and cash, small businesses and marketers should be capable of making the most of them. You’ll find that many of the premium services are cost-effective and adaptable enough to fit your budget, even if you need to upgrade to suit your business needs.

It can be tricky to pick the best email marketing strategy for your needs, but you can be guaranteed to make the correct choice by asking yourself the right questions, having specific concrete targets, and taking the time to consider your choices.

Author: Hannah Madison

Photo: Shutterstock

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EMAIL MARKETING

What Not to do in Email Marketing

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What Not to do in Email Marketing

Email marketing is one of the best ways to speak directly to your audience. You can build a relationship with them and create loyal customers. It is also a great way to generate traffic to your website, increase leads, and execute large campaigns.

With all of the benefits that your company can gain from email marketing, it’s no wonder that 64% of small businesses engage in email marketing. However, there are still a few important things to keep in mind. In order to be successful, you should avoid these 4 mistakes explained by 97 Switch when preparing an email marketing campaign.

Talk About Yourself

Many companies fall into the trap of only talking about themselves. They assume that since their audience signed up for emails, they want to hear all about the company and the sales. While marketing your products or services is important to do sometimes, your audience is still looking for value.

Failing to foster a relationship with them by being too sales-y will lead to unsubscribers and a loss of potential customers.

Instead, it’s important to give the audience something in return for their loyalty. Exclusive deals and sales codes are appreciated, but they also want to see educational or entertaining content in their inbox.

One way to do this is by creating content such as “you asked, we delivered” or “your questions answered” to show that you care about your customers and the feedback they give you, and it builds trust.

It’s also important to speak your audience’s language. Sometimes, companies get too caught up in trying to sound professional and impressive and end up using jargon that’s hard to understand.

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Using more simple ways to get your message across is imperative, as it makes the email easier to consume and thus more valuable.

Email Without a Purpose

While building relationships with your customers is one of the main goals of email marketing, you should keep in mind that they don’t want to hear from your company just for the sake of connecting.

Ensure that you have a clear purpose for each email you send, whether that be to inform, entertain, or motivate.

Being intentional about when to reach out includes sending timely emails. You should respond to relevant industry, company, or world news in a timely manner. Readers would find you reminding them about the last day of a sale important, and that qualifies as a purposeful email.

Part of proceeding with a clear purpose is also including a call to action in your emails. Your readers want to know exactly what you’re asking of them, and making it simple is the best way to get it. Beware of including too many calls to action, as it can be more confusing and seem more selfish than helpful.

Over Generalize

Personalization is one of the greatest strengths of email marketing, yet it is often overlooked. Simply including first names in an email makes it sound more personal and builds stronger relationships. This can easily be achieved using an email scheduling tool such as Mailchimp. Again, this is a way to build customer relationships. Research shows that using someone’s name in the subject line increases open rates by 26%. Be that as it may, personalization is more than just plugging in names.

Using an email marketing tool is also an easy way to utilize the segmentation aspect of personalization. By separating your audience into groups, you can categorize what they would each be most interested to hear from you.

It has been shown that segmented campaigns perform better than non-segmented campaigns. An example of this is categorizing your readers as beginners, intermediate, or advanced knowledge of your industry. Based on this category, you can send each segment a different email that would pertain to them more specifically.

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Your readers will appreciate that your content is tailored to their needs. Imagine sending a beginner an email that skips over the basics of a process. They would be confused and find it very unhelpful.

Now imagine an expert who is wasting time reading the basics that they know by heart. They would become frustrated and lose interest in finishing the email. These are just two examples of using segmentation to better serve your audience.

Use Poor Subject Lines

Often, people will decide whether to open an email at all based on the subject line alone. A mistake that marketers tend to make is wording the subject in a way that sounds like spam, and thus never gets opened or reaches the audience.

As we mentioned before, it is also helpful to include someone’s name in the subject line. While it might seem like a shot in the dark to form an effective subject, there are a few tips for the best open rates you can achieve.

A good subject line should be short. The ideal length for a subject is 7 words, based on a study conducted by Marketo.

However, you also want to make it interesting so that people are curious and want to know more. This curiosity is enough to encourage people to read the email.

However, you want to avoid click-baiting your readers with interesting subject lines that have nothing to do with the content in the email. Make sure that your subject is also relevant to what you have to say. Otherwise, you will have the opposite effect you’d intended by destroying trust and losing credibility.

Being Inconsistent

Simply sending out random emails is not enough to see results. You have to stick to a schedule that your readers can count on and know when to expect to hear from you in their inbox.

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The frequency can vary based on your industry and from business to business, but emailing at least once a month is recommended. The more you email, the more you will be on the top of potential customers’ minds when they need what you offer.

That being said, you shouldn’t always assume more contact is better. If your company emails are flooding their inbox, you can bet that they will either block the sender or unsubscribe from future emails. Finding a balance is key to seeing the best results from your campaigns.

You should also consider the brand voice that you are using to speak to your customers. If your emails all sound like they were written by different people, then it’s hard to gain the brand-strengthening benefits of email marketing. It is also confusing to your audience and makes it harder for them to connect with the company.

A good way to remedy this is to create a company persona, where you give a personality to the company that is sending the emails.

Are you funny and witty, or are you serious and somber? Consider strengthening your branding within the company before communicating it with the world.

Key Takeaways

You can’t expect to be perfect at email marketing, so don’t get discouraged if you find that you have made these mistakes. There is always room for improvements, and every so often it’s a good idea to evaluate how your email marketing campaigns are going.

Using analytics to track your results and adjusting your strategy will help you grow as you fix any mistakes you might be making.

By taking the time to improve your strategy, you will see the success that can carry across all your marketing efforts.

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