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Rank Better on Search Engines

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The potential of marketing in the digital world is limitless both in providing prospective customers and also for building brand recognition in the minds of the people.

What is SEO analysis? Why is it needed?

SEO analysis and SEO audits are tools that let one identify the fundamental issues affecting a website’s ranking on search engines. It is the first step towards SEO and helps in analyzing the shortcomings of a particular website in relation to web presence and SEO.

SEO analysis and SEO audit help to generate reports and statistics to improve search engine rankings and in driving customers to your business and websites. However, SEO requires efforts and regular maintenance to ensure that your website stays among the top ten on the SERP. Search engines follow a rigorous work routine and control which website is displayed on their search results by method of indexing and using spider bots.

SEO is an important factor when it comes to boosting a business online. SEO ensures that your websites are seen and clicked upon as most of the users click on the results which are displayed on the first SERP. A lesser amount of people take the pain to navigate to the second page of the search results and the chances of a visitor landing on your website take a landslide from there onward. The best thing to do is to follow certain SEO techniques that will ensure that your website gets listed on the top each time and thus, results in good ranking which in turn will lead to more conversions and better profits.

Reasons why your website is not performing?

There could be a number of reasons as to why your website is not ranking on the SERP, these may range from something as simple as a poor website design, irrelevant content to lack of crucial metadata. Let’s go over a few reasons.

Your website has not been indexed yet:

Search engines may take a while to index your website and update it in the search results. This usually takes a few weeks. Alternatively you can submit your website for indexing.

Is your website new? If your website is relatively new, it may take a while for it to appear in search results. Wait for the search engine algorithms to find the website.

The website has Poor SEO:

Search engines evaluate websites with spider programs that scan websites for content relevancy, metadata and keywords. If those things are not there, the site will not be indexed.

Keyword competition:

Search engines find specific content related to your search keyword from a million websites. Low competition keywords help your site perform better in search rankings.

‘No Index’ tags:

This function prevents search engines from indexing a website. If you have enabled it in your code or via a website editor, turn it off to let search engines index and crawl your website.

Your website is below standards:

Search engines like Google intentionally penalize or punish websites that do not meet their quality guidelines.

Ways & reasons why Google/search engines punish a website?

Your website may be punished by search engines for several reasons like: using black hat SEO techniques which involve aggressive use of keywords, irrelevant content or because of missing crucial metadata.

Here are some ways in which Google penalizes a website:

De-indexing: The website/domain is ‘banned’ and scrapped from Google’s indexes.

Penalizing: Domain exists but pages won’t be found via direct search. This is automatically inflicted by algorithms or manually enforced by a quality engineer.

Sandboxing: Domain or the website is neither de-indexed nor punished but traffic to the website drops quickly.

Google continually updates users about guidelines websites should follow. if your website is not meeting them, keep modifying your website and stay above the radar of search algorithms which are looking for poop performing websites to penalize.

How to rank better?

Despite all the above, there are ways through which you can enhance your website’s rankings and move to the top of the SERP. All you have to do is follow these simple steps.

An SEO Audit: First things first, conduct a thorough SEO audit to find where your site lacks and what it needs. In an SEO audit, look for on and off-page SEO as well as the keyword selection.

Keywords: A crucial element, they come in all sizes. Use of less competitive keywords is recommended to rank better. Relevant long tail keywords can get you the desired traffic.

Meta Tags & Metadata: Use these to add extra keywords to the content. Meta titles and descriptions tell a search engine what the website is all about.

Backlinking: Seek backlinks to your website. These are crucial as they improve a website’s credibility and thus improve search rankings.

Local Business Listings: List your website/business on all the local platforms to help your business grow. Users must be able to find you when searching for local services. These local SEO techniques are immensely useful for brick and mortar stores.

Relevant Content: Blog posts, guest blogs, reviews etc. add to good content. A search algorithm ranks websites on the basis of genuine and rich content.

Technical SEO: Keep generating reports and analyzing the website’s SEO performance to stay at the top on SERP.

If you have been trying hard but still have been unable to make it to the first page of search results, we recommend that you follow the above mentioned steps. If you’re still unable to reach the target, contact us and we will do it for you.

Originally Published At:

https://www.dueclix.com/forum_list/get-your-website-rank-better-on-search-engine-results.html

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AI

Exploring the Evolution of Language Translation: A Comparative Analysis of AI Chatbots and Google Translate

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A Comparative Analysis of AI Chatbots and Google Translate

According to an article on PCMag, while Google Translate makes translating sentences into over 100 languages easy, regular users acknowledge that there’s still room for improvement.

In theory, large language models (LLMs) such as ChatGPT are expected to bring about a new era in language translation. These models consume vast amounts of text-based training data and real-time feedback from users worldwide, enabling them to quickly learn to generate coherent, human-like sentences in a wide range of languages.

However, despite the anticipation that ChatGPT would revolutionize translation, previous experiences have shown that such expectations are often inaccurate, posing challenges for translation accuracy. To put these claims to the test, PCMag conducted a blind test, asking fluent speakers of eight non-English languages to evaluate the translation results from various AI services.

The test compared ChatGPT (both the free and paid versions) to Google Translate, as well as to other competing chatbots such as Microsoft Copilot and Google Gemini. The evaluation involved comparing the translation quality for two test paragraphs across different languages, including Polish, French, Korean, Spanish, Arabic, Tagalog, and Amharic.

In the first test conducted in June 2023, participants consistently favored AI chatbots over Google Translate. ChatGPT, Google Bard (now Gemini), and Microsoft Bing outperformed Google Translate, with ChatGPT receiving the highest praise. ChatGPT demonstrated superior performance in converting colloquialisms, while Google Translate often provided literal translations that lacked cultural nuance.

For instance, ChatGPT accurately translated colloquial expressions like “blow off steam,” whereas Google Translate produced more literal translations that failed to resonate across cultures. Participants appreciated ChatGPT’s ability to maintain consistent levels of formality and its consideration of gender options in translations.

The success of AI chatbots like ChatGPT can be attributed to reinforcement learning with human feedback (RLHF), which allows these models to learn from human preferences and produce culturally appropriate translations, particularly for non-native speakers. However, it’s essential to note that while AI chatbots outperformed Google Translate, they still had limitations and occasional inaccuracies.

In a subsequent test, PCMag evaluated different versions of ChatGPT, including the free and paid versions, as well as language-specific AI agents from OpenAI’s GPTStore. The paid version of ChatGPT, known as ChatGPT Plus, consistently delivered the best translations across various languages. However, Google Translate also showed improvement, performing surprisingly well compared to previous tests.

Overall, while ChatGPT Plus emerged as the preferred choice for translation, Google Translate demonstrated notable improvement, challenging the notion that AI chatbots are always superior to traditional translation tools.


Source: https://www.pcmag.com/articles/google-translate-vs-chatgpt-which-is-the-best-language-translator

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GOOGLE

Google Implements Stricter Guidelines for Mass Email Senders to Gmail Users

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Beginning in April, Gmail senders bombarding users with unwanted mass emails will encounter a surge in message rejections unless they comply with the freshly minted Gmail email sender protocols, Google cautions.

Fresh Guidelines for Dispatching Mass Emails to Gmail Inboxes In an elucidative piece featured on Forbes, it was highlighted that novel regulations are being ushered in to shield Gmail users from the deluge of unsolicited mass emails. Initially, there were reports surfacing about certain marketers receiving error notifications pertaining to messages dispatched to Gmail accounts. Nonetheless, a Google representative clarified that these specific errors, denoted as 550-5.7.56, weren’t novel but rather stemmed from existing authentication prerequisites.

Moreover, Google has verified that commencing from April, they will initiate “the rejection of a portion of non-compliant email traffic, progressively escalating the rejection rate over time.” Google elaborates that, for instance, if 75% of the traffic adheres to the new email sender authentication criteria, then a portion of the remaining non-conforming 25% will face rejection. The exact proportion remains undisclosed. Google does assert that the implementation of the new regulations will be executed in a “step-by-step fashion.”

This cautious and methodical strategy seems to have already kicked off, with transient errors affecting a “fraction of their non-compliant email traffic” coming into play this month. Additionally, Google stipulates that bulk senders will be granted until June 1 to integrate “one-click unsubscribe” in all commercial or promotional correspondence.

Exclusively Personal Gmail Accounts Subject to Rejection These alterations exclusively affect bulk emails dispatched to personal Gmail accounts. Entities sending out mass emails, specifically those transmitting a minimum of 5,000 messages daily to Gmail accounts, will be mandated to authenticate outgoing emails and “refrain from dispatching unsolicited emails.” The 5,000 message threshold is tabulated based on emails transmitted from the same principal domain, irrespective of the employment of subdomains. Once the threshold is met, the domain is categorized as a permanent bulk sender.

These guidelines do not extend to communications directed at Google Workspace accounts, although all senders, including those utilizing Google Workspace, are required to adhere to the updated criteria.

Augmented Security and Enhanced Oversight for Gmail Users A Google spokesperson emphasized that these requisites are being rolled out to “fortify sender-side security and augment user control over inbox contents even further.” For the recipient, this translates to heightened trust in the authenticity of the email sender, thus mitigating the risk of falling prey to phishing attempts, a tactic frequently exploited by malevolent entities capitalizing on authentication vulnerabilities. “If anything,” the spokesperson concludes, “meeting these stipulations should facilitate senders in reaching their intended recipients more efficiently, with reduced risks of spoofing and hijacking by malicious actors.”

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Google’s Next-Gen AI Chatbot, Gemini, Faces Delays: What to Expect When It Finally Launches

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Google AI Chatbot Gemini

In an unexpected turn of events, Google has chosen to postpone the much-anticipated debut of its revolutionary generative AI model, Gemini. Initially poised to make waves this week, the unveiling has now been rescheduled for early next year, specifically in January.

Gemini is set to redefine the landscape of conversational AI, representing Google’s most potent endeavor in this domain to date. Positioned as a multimodal AI chatbot, Gemini boasts the capability to process diverse data types. This includes a unique proficiency in comprehending and generating text, images, and various content formats, even going so far as to create an entire website based on a combination of sketches and written descriptions.

Originally, Google had planned an elaborate series of launch events spanning California, New York, and Washington. Regrettably, these events have been canceled due to concerns about Gemini’s responsiveness to non-English prompts. According to anonymous sources cited by The Information, Google’s Chief Executive, Sundar Pichai, personally decided to postpone the launch, acknowledging the importance of global support as a key feature of Gemini’s capabilities.

Gemini is expected to surpass the renowned ChatGPT, powered by OpenAI’s GPT-4 model, and preliminary private tests have shown promising results. Fueled by significantly enhanced computing power, Gemini has outperformed GPT-4, particularly in FLOPS (Floating Point Operations Per Second), owing to its access to a multitude of high-end AI accelerators through the Google Cloud platform.

SemiAnalysis, a research firm affiliated with Substack Inc., expressed in an August blog post that Gemini appears poised to “blow OpenAI’s model out of the water.” The extensive compute power at Google’s disposal has evidently contributed to Gemini’s superior performance.

Google’s Vice President and Manager of Bard and Google Assistant, Sissie Hsiao, offered insights into Gemini’s capabilities, citing examples like generating novel images in response to specific requests, such as illustrating the steps to ice a three-layer cake.

While Google’s current generative AI offering, Bard, has showcased noteworthy accomplishments, it has struggled to achieve the same level of consumer awareness as ChatGPT. Gemini, with its unparalleled capabilities, is expected to be a game-changer, demonstrating impressive multimodal functionalities never seen before.

During the initial announcement at Google’s I/O developer conference in May, the company emphasized Gemini’s multimodal prowess and its developer-friendly nature. An application programming interface (API) is under development, allowing developers to seamlessly integrate Gemini into third-party applications.

As the world awaits the delayed unveiling of Gemini, the stakes are high, with Google aiming to revolutionize the AI landscape and solidify its position as a leader in generative artificial intelligence. The postponed launch only adds to the anticipation surrounding Gemini’s eventual debut in the coming year.

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