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10 Best Ecard Makers to Show Your Customers You Care

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10 Best Ecard Makers to Show Your Customers You Care


According to HubSpot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. With that in mind, it’s no surprise that companies often look for creative ways to continue delighting their audience.

A simple method to add a personal touch to your interaction with customers and leads is to use ecards. You can opt to send greetings to customers in marketing emails or install a widget that allows customers to send an ecard when buying a gift for someone else. Better still are companies that allow you to make an ecard online for free.

Below we’ll cover our favorite ecard makers on the market to handle your business needs.

Best Online Ecard Makers

Sending customers a card can be a great way to promote new products and show customers you appreciate your business. Here are a few of our favorite ecard makers out there.

Free Ecard Platforms

1. Open Me

Online ecard makers: Open MeImage Source

Open Me makes it easy to send and personalize ecards. One of the best attributes of this platform is how collaborative it is, which is great if you’d like to send a card from your team to a client. With just one link, everyone can write their own note in real-time.

Why We Like Them

There’s no limit to the number of cards you can send for free.

2. EcardWidget for Shopify

Online ecard makers: EcardWidget

Image Source

Shopify store owners looking to send ecards to customers and allow customers to personalize gifts after checkout should use EcardWidget. This free widget enables businesses to add fully designed, branded ecards to their website. The free tier of this plan includes four card options, social media sharing, and 15 emails per month — a good start for small businesses looking to test this widget out.

Why We Like Them

EcardWidget offers an easy and free solution for business-to-customer and customer-to-customer ecard sending.

3. Adobe Creative Cloud Express

Online ecard makers: Adobe Creative Cloud ExpressImage Source

If you’d like to take a do-it-yourself approach to heard sending for your business, Adobe Creative Cloud Express is an excellent free option. Adobe has several templates available with the ability to customize fonts, colors, photos, and video. Premium plan users also have the option to auto-apply your brand logo, fonts, and colors.

Why We Like Them

Adobe’s Creative Cloud Express is a great free option for small businesses that allows them to create ecards and repurpose the content they’ve created for other marketing channels like social media.

4. Canva

Online ecard makers: CanvaImage Source

Canva is another free option business owners have at their disposal. You can start with a template or create something new from scratch. Canva’s popularity stems from how easily and quickly users can create designs of their own, and creating a card using the platform is no different.

While they don’t offer an ecard sending service, you can create your own design and download it to use across other channels. Additionally, you can design physical cards with Canva if you’d like to use snail mail.

Why We Like Them

Not only can users create ecards using Canva, but they can also repurpose what they’ve created into several different formats to use across multiple channels.

Paid Ecard Platforms

5. Ecard Mint

Online ecard makers: Ecard MintImage Source

Ecard Mint offers a full suite of business communication services to aid your marketing efforts. In addition to managing email campaigns, the company also designs bespoke ecards for holidays and other events tailored to your brand. Chose from a template or have Ecard Mint design something custom, including animation options. Additionally, their analytics reporting allows businesses to see results in real-time.

Why We Like Them

Ecard Mint is a one-stop shop for businesses looking to outsource email management in addition to providing customers with a wide variety of ecard greetings.

6. Smilebox

Online ecard makers: SmileboxImage Source

Smilebox allows customers to create animated ecards with a gift they’ve purchased from your online store. At checkout, customers are asked whether or not the item is a gift. If they check “yes,” they’ll be prompted to create a personalized card and schedule a time to send it. A bonus feature of Smilebox is that this ecard can be sent by text, in addition to email.

Why We Like Them

Smilebox allows gift recipients to track their package in addition to receiving the ecard. Additionally, the service allows companies to retarget gift recipients for marketing efforts.

7. Paperless Post

Online ecard makers: Paperless PostImage Source

Paperless Post offers premium ecards on their site to choose from, depending on how much customization you need. You can upload your own images if you wish, and schedule cards to go out on a future date.

Why We Like Them

Paperless Post also has an option for users to send ecards via text message and social media for added flexibility and potential retargeting efforts.

8. Ojolie

Online ecard makers: OjolieImage Source

Ojolie allows businesses to send ecards to clients and customers in a few simple steps. You can customize the templates they offer by adding your logo and changing existing colors to match your corporate ones for a fee. Once you’ve created a card you love, Ojolie will send you an email template to send the card, plus a social media link if you choose to send it that way.

Why We Like Them

Ojolie makes it easy for businesses to send cards without sharing their mailing list and none of their branding appears on the card or the site it’s hosted on. Additionally, you can host the card page on your own site if you prefer.

9. Corp Note

Online ecard makers: Corp NoteImage Source

Similar to Ecard Mint, Corp Note is an all-in-one platform that allows users to not only send ecards but manage email campaigns, send event invites, and customer surveys. You can also use Corp Note for internal communication to employees.

Why We Like Them

Corp Note allows you to track when your email is opened in real-time, showing you how many times it has been opened so you can measure engagement.

10. B2B Ecards

Online ecard makers: B2B EcardsImage Source

B2B Ecards allows businesses to send animated cards to clients, customers, and employees. While they have a variety of stock animation options to choose from, users do have the opportunity to customize their cards with their own images, colors, and branding for an extra fee.

Once you’ve created your design and placed an order, B2B Ecards will send you a template that you can either forward to recipients individually or use an existing mailing list.

Why We Like Them

For businesses that would prefer to have an outside partner handle all of their email marketing needs, B2B Ecards is a solid option. If you chose to use their delivery service, they’ll contact you prior to the mailing date for a test run.

Boost Customer Satisfaction With Ecards

Ecards are not the solution to poor customer service. However, sending personalized messages like these will only enhance a customer experience already bubbling with value, help, and delight.

Editor’s Note: This article was originally published in November 2013 and has been updated for comprehensiveness.

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Drive Conversions and Generate Engagement With Instacart Promotions

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Drive Conversions and Generate Engagement With Instacart Promotions

Through deals and coupons, Instacart has saved consumers more than $700 million in 2022. As we dive into 2023, the leading grocery technology company in North America has big plans to help consumers save even more while also helping CPGs generate sales. Instacart recently announced an advertising solution that helps both sellers and consumers called Instacart Promotions. This exciting feature is designed to help drive conversions, boost sales, and generate overall engagement on the app.

Interested in this feature and how it can help your business on Instacart? Read on as we dive into everything you need to know about this ad solution including benefits, how to get started, and more.

 

What are Instacart Promotions?

 

Instacart Promotions is an advertising feature that’s now available to all brand partners, including emerging brands, within their open beta program. Promotions give CPGs the opportunity to offer new deal structures, promotions, and incentives with Instacart Ad campaigns. With this feature in place, consumers will have access to more promotions, coupons, and deals that are tailored to them within the Instacart Marketplace.

“With the launch of our new Instacart Promotions, all of our brand partners now have the ability to set up coupons and promotions that can drive meaningful business results while also passing on more savings opportunities to consumers. We’re proud to continue expanding our portfolio with additional self-service capabilities, ad formats that drive results, and measurement that brands need to understand the true impact of their campaigns on Instacart.”

 

– Ali Miller, VP of Ads Product at Instacart

 

Source: Instacart

 

How Do Instacart Promotions Work?

 

Promotions, now available in Ads Manager, gives consumers the ability to discover more promotions and savings opportunities within the Instacart app. These promotions now show up directly on product item cards before checkout for easy accessibility. Promotions allow advertisers to customize their campaigns to sync with their goals and objectives whether that be driving sales, building baskets, or boosting trials.

Instacart shared a recent example of a brand successfully utilizing Promotions… 

Athletic Brewing, General Mills, Sola Company, and Wells Enterprises (maker of Halo Top) are strengthening campaign performance by pairing Instacart Promotions with ad formats such as Sponsored Product and Display. Instacart Promotions include two new flexible and customizable structures: Coupons (“buy X units, save $Y”) and Stock Up & Save (“Spend $X, Save $Y”). 

According to Instacart, in the coming months, the company “will work to further enhance the new offering with new deal structures such as Free Gifts and Buy One, Get One (“BOGO”). The new deal structures will help brand partners run “Free Sample” programs that can win new customers and serve personalized discounts for different customer segments, such as “new to brand” and “new to category.”  

 

Example of Instacart Promotions

Source: Instacart

 

Instacart Promotions Benefits

 

Deliver Value and Savings to Consumers

 

With Instacart Promotions, you have the opportunity to deliver value and savings that will have consumers coming back for more. With this savings feature, your brand can stand out among the competition and offer a variety of deals to shoppers ie: “Buy X units, Save $Y”.

 

Hot tip: Ensure you are selecting products for your promotion that are well-stocked and widely available.  

 

Tailor Your Campaigns to Specific Objectives

 

With a variety of savings options available, your brand can structure deals to fit specific business goals and objectives. 

 

Hot tip: If you’re looking to drive visibility and awareness, try pairing promotions with Sponsored Product campaigns. 

 

Access Real-Time Performance Insights 

 

The Promotions beta program is live and can be accessed within Instacart Ads Manager. Within Ads Manager, advertisers can access real-time insights to maximize performance and adjust campaigns as needed.

 

Hot tip: Make sure your budget matches your discount and objectives.

 

“As an advertiser, Instacart’s unique offering to self-manage promotions is so exciting! Historically, making adjustments to offer values and other promotion parameters was a more manual process, but now we’ll be able to easily make optimizations in real-time based on redemption performance.”

Emily Choate

Emily Choate, Senior Specialist, Marketplace Search at Tinuiti

 

Interested in Instacart Promotions?

 

With Instacart Promotions, you have the opportunity to reach new customers, build bigger baskets, and drive sales. Interested in testing out the beta program or looking to get started with advertising on the app? Drop us a line – we’d love to help elevate your CPG brand on Instacart.

 

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(Re)Introducing your favorite Optimizely products!

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(Re)Introducing your favorite Optimizely products!



It’s important to us that you, our valued customers and partners, can identify with the tools you use daily.  

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. That starts, first and foremost, with the words we use to refer to the technology.  

So, we’ve taken a hard look at everything in our portfolio, and are thrilled to introduce new names we believe are more practical, more consistent, and better representative of the technology we all know and love.  

You may have seen some of these names initially at Opticon 2022 as well as on our website. In the spirit of transparency, the team here at Optimizely wanted to make sure you had full visibility into the complete list of new names, as well as understand the context (and rationale) behind the changes. 

So, without further ado… 

Which names changed?  

Some, but not all. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column.  

Used to be… 

Is now (or is still)… 

Meaning… 

DXP 

Optimizely Digital Experience Platform 

A fully-composable solution designed to support the orchestration, monetization, and experimentation of any type of digital experience — all from a single, open and extensible platform. 

Content Cloud 

Optimizely Content Management System 

A best-in-class system for building dynamic websites and helping digital teams deliver rich, secure and personalized experiences. 

Welcome 

Optimizely Content Marketing Platform 

An industry-leading and user-friendly platform helping marketing teams plan campaigns, collaborate on tasks, and author content. 

DAM 

Optimizely Digital Asset Management 

A modern storage tool helping teams of any size manage, track, and repurpose marketing and brand assets (with support for all file types). 

Content Recs 

Optimizely Content Recommendations 

AI-powered and real-time recommendations to serve the unique interests of each visitor and personalize every experience. 

B2B Commerce 

Optimizely Configured Commerce 

A templatized and easy-to-deploy platform designed to help manufacturers and distributors drive efficiency, increase revenue and create easy buying experiences that retain customers. 

Commerce Cloud 

Optimizely Customized Commerce 

A complete platform for digital commerce and content management to build dynamic experiences that accelerate revenue and keep customers coming back for more. 

PIM 

Optimizely Product Information Management 

A dedicated tool to help you set up your product inventory and manage catalogs of any size or scale. 

Product Recs 

Optimizely Product Recommendations 

Machine-learning algorithms optimized for commerce to deliver personalized product recommendations in real-time. 

Web 

Optimizely Web Experimentation 

An industry-leading experimentation tool allowing you to run A/B and multi-variant tests on any channel or device with an internet connection. 

Full Stack 

Optimizely Feature Experimentation 

A comprehensive experimentation platform allowing you to manage features, deploy safer tests, and roll out new releases – all in one place. 

Personalization 

Optimizely Personalization 

An add-on to core experimentation products, allowing teams to create/segment audiences based on past behavior and deliver more relevant experiences. 

Program Management 

Optimizely Program Management 

An add-on to core experimentation products, allowing teams to manage the end-to-end lifecycle of an experiment. 

ODP 

Optimizely Data Platform 

A centralized hub to harmonize data across your digital experience tools, providing one-click integrations, AI-assisted guidance for campaigns, and unified customer profiles. 

 

So, why the change?  

 It boils down to three guiding principles:  

  1. Uniformity: Create a naming convention that can be applied across the board, for all products, to drive consistency 
  2. Simplicity: Use terms that are both practical and concise, ensuring the names are something that everyone can understand and identify with  
  3. Completeness: Develop a framework that showcases the full and complimentary nature of all the products and solutions within the Optimizely suite 

 As the Optimizely portfolio comes together as a complete, unified platform, it’s important that our names reflect this, as well as support our 3 key solutions (i.e. orchestrate amazing content experiences, monetize every digital experience, and experiment across all touchpoints).  

Other questions? We’ve got you covered. 

Q: Why have you made these product name changes? 

    • We wanted to simplify how we talk about our portfolio. The renaming applies a naming convention that is both practical and concise.  

 

Q: Do the new product name changes affect the products I own? 

    • No, there is no impact to product functionality or capabilities.  

 

Q: Do the new product name changes affect who is my Customer Success Manager or Account Manager?  

    • No, there are no changes to your Customer Success Manager or Account Manager. 

 

Q: Do the new product name changes affect the ownership of the company?  

    • No, ownership of the company has not changed. We have only made changes to the Product Names. 

 

Q: Have any contact details changed that I need to be aware of?  

    • Only contact details for former Welcome customers has changed. These are the new contact details you should be aware of: Optimizely, Inc.| 119 5th Ave | 7th Floor | New York, NY 10003 USA. Phone: +1 603 594 0249 | www.optimizely.com 

 

Q: Where can I send any follow up questions I might have?  

    • If you have any questions about the Product Names, please contact your Customer Success Manager or Account Manager.  


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Email Marketing Trends 2023: Predictions by the Industry Stalwarts

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Email Marketing Trends 2023: Predictions by the Industry Stalwarts


Every year, we see new trends entering the world of email marketing.

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