You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of...
Customer loyalty is paramount, but brands are struggling to keep up with consumers’ evolving expectations and complex tech stacks. SAP Emarsys, a customer engagement platform, and...
A limited edition Valentine’s Day Stanley Cup just launched at Starbucks and it’s already causing chaos and selling out nationwide. The Stanley Cup has developed an...
How to put your customers into a holiday slumber 😴 : To our valued customers, As the end of the year draws near, we’d like to...
Kyndryl, a technology infrastructure services provider, has unveiled new services for financial services organisations seeking to use Google Cloud to safely store and protect their confidential...
Starting in October, UPS customers shipping to the European Union will have access to an AI-powered, in-house tool. This tool will enable them to automatically generate...
Instagram Story Highlights is one of the most popular features Instagram offers. Over 500 million accounts use it every day. Look at Nextdoor’s happy, informative Highlights!...
In a world that is exceedingly inundated by messages, it is, perhaps, time for businesses to think about whether we are over-communicating with our customers. When...
Throughout my journey in the marketing realm, I’ve encountered a diverse range of professionals, each with their own unique strengths and weaknesses. Among them, I’ve noticed...
Customers are disparaging a new shopping cart design recently debuted at a Kentucky Walmart. The new carts are slightly taller and have cell phone and cup...