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10 Reasons Why WordPress Is the Best CMS for SEO

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10 reasons why wordpress is the best cms for seo via juliaemccoy

Since its release in 2003, WordPress has never stopped growing.

In fact, it now powers 34% of the web.

WordPress 5.3 (released on November 12, 2019) has already had 8,088, 611 downloads!

So what are the reasons behind WordPress’s popularity?

There are many. But to you as a marketer, there’s one that stands out:

WordPress is the best CMS for SEO.

Here are 10 reasons why.

1. WordPress Focuses on User Experience

WordPress’s themes and plugins work together to make websites professional, user-friendly, and attractive.

The result?

Visitors enjoy the experience they get on a WordPress site.

They stay longer, decreasing your overall site bounce rate.

If you’re looking to improve your site’s SEO ranking, this is excellent news for you. Google wants to reward websites that provide a great user experience.

2. WordPress Allows You to Create Attractive Permalinks

On WordPress, it’s super easy to edit your website’s permalink.

Instead of having a URL full of ugly-looking characters, you get something like this:

10 Reasons Why WordPress Is the Best CMS for SEO

The beauty of being able to edit your article’s permalink is you can plug your keyword into the URL.

This means your permalink doesn’t only look pretty and informative, it can help with your search ranking as well.

3. WordPress Makes Metadata Easy to Manage

SEO titles and metadata improves how search engines interpret the relevance of your site.

Metadata tells search engine crawlers helps understand what your webpages are all about.

When you add relevant keywords to your metadata, your site becomes more likely to rank for those keywords.

So how does WordPress help you with metadata?

When you use WordPress, you can get a plugin such as Yoast SEO. This plugin allows you to add metadata to all your posts in minutes.

4. Optimizing Images for SEO Is Simple on WordPress

Images are essential to your blog posts. One or two of them, used in a timely way, breaks up your blog into interesting, readable sections.

But images don’t only lead readers into the heart of your text.

They’re also powerful tools for SEO, especially when you use WordPress.

Here are three ways WordPress can optimize your images for better SEO ranking:

  • WordPress allows you to “create alternative text” for each image you use. This means you can plug in your keywords as image descriptions that’ll be noticed by search engine crawlers.
  • With WordPress, you can use a plugin that automatically creates alt text for your images.
  • You can resize your images so they don’t slow your page’s load speed down.

5. WordPress’s Sites Don’t Frustrate Users with Slow Load Time

Page speed is a Google ranking factor in mobile search. So if your site is slow, it’ll not only frustrate users but push you lower on Google’s SERPs.

The good news is WordPress has amazing plugins that help with site speed.

For instance, there’s ShortPixel Image Optimizer. This plugin compresses your PDF documents and past images to speed up your site’s load time.

Another amazing plugin for site speed optimization is WPOptimize. This plugin caches your site, clears your database, and compresses your images for faster loading.

6. WordPress Is Optimized for Mobile Users

Mobile usage has grown rapidly in the past few years. Just take a look at this chart from BroadbandSearch.

10 Reasons Why WordPress Is the Best CMS for SEO

As you can see, mobile traffic went up 222% in five years!

If you’re a marketer trying to gain traction online, this means your website must be optimized for mobile usage.

The great news is if you’re already using WordPress to power your site, you don’t need to do anything extra to make your website accessible on mobile devices.

Why? Most WordPress themes are already optimized for mobile users.

7. WordPress Helps You Integrate Your Campaign with Social Media

Social media is gigantic today, and it’s one of the best platforms for marketing your brand.

What’s more, success in your social media campaign will indirectly improve your SEO ranking.

Take a look at this cycle from LYFE Marketing to see how it works.

10 Reasons Why WordPress Is the Best CMS for SEO

What this means for you as a marketer is you should use social media to go hand-in-hand with your online marketing campaign.

And WordPress is there to help you do that.

On WordPress, you can create customized social media buttons for your blog so it’s easier for readers to share your content.

You can add a social media feed to your site.

You can even automate your social media campaigns!

8. WordPress Has Awesome Plugins Made Specifically for SEO

When you use WordPress, optimizing for higher ranking becomes simple. All you need is to install the right plugins.

Here are three of the best SEO plugins for WordPress.

Yoast SEO

Yoast SEO has had millions of downloads worldwide because it makes website optimization simple for even the least tech-savvy person on the planet.

So, how can Yoast SEO help you?

  • It helps you optimize the content you write with your focus keyword.
  • It assists you in creating content that’s readable for both humans and search engine spiders.
  • It provides SEO title and meta description templating.

Yoast SEO also offers Premium users full support whenever needed.

Google XML Site Maps

With this plugin, creating complex XML site maps becomes simple. These maps make your site’s structure easy for search engine crawlers to understand.

Also, each time you publish a post, this plugin “notifies” search engines of your new content.

Google Analytics by Monster Insights

WordPress’s Google Analytics plugin is described as both “easy” and “powerful.”

Here are three reasons this plugin stands out:

  • You don’t need to leave your WordPress dashboard to see your Google Analytics reports.
  • You can study which pages stand out on your site with detailed stats.
  • You can see how many clicks your banner ads, affiliate links, and outbound links get.

The beautiful thing about SEO plugins for WordPress? You never have to touch even a line of code.

9. WordPress Is Easy to Integrate with Other Software Tools

You already know how easy it is to integrate WordPress with Google Analytics and Yoast.

But they’re not the only software tools you can use seamlessly with WordPress.

Here are some others:

  • ConvertKit (for email campaigns, landing pages, and forms).
  • Sucuri (one of the best software for security).
  • G Suite (for your documents, spreadsheets, and emails).

With these software tools running smoothly with your site, you can boost engagement which will further improve your SEO rank.

10. WordPress Has SEO-Friendly Themes

Keywords and metadata aren’t the only components search engine spiders examine for relevance.

Another hugely important thing they look for is good webpage design.

When you use WordPress, you never have to worry about optimizing your site design for SEO yourself.

Simply choose an SEO-friendly theme, and you’re on your way to attracting those spiders to your site!

Dominate the SERPs with WordPress

It’s not hard to find the best CMS for SEO.

With WordPress, you have a platform that’s packed with SEO-friendly themes, plugins, and tools.

For even more inspiration, take a look at this data from Gotch SEO.

10 Reasons Why WordPress Is the Best CMS for SEO

When you use all WordPress’s amazing SEO features, you’re one huge step closer to the top of Google’s SERPs.

Image Credits

All screenshots taken by author, December 2019

Searchenginejournal.com

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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

(more…)

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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