MARKETING
7 Tips To Win Big On Social Media
Today’s market looks much different than it did ten years ago. Ten years ago, paid ads were THE THING. People often took some interest in ads. People responded to ads, and people believed what was being presented to them.
Now, the marketplace is oversaturated, and most ads are undesired, annoying, and consist of content people don’t care about.
You can spend thousands of dollars on ads and make very little in return or lose money in the process. Typically, it’s just not profitable like it used to be.
So what’s a great alternative?
Organic marketing of course.
But we don’t just love organic because it’s free; we love it because it’s where the highest quality traffic can be found.
Organic traffic consists of people who willingly choose to engage and care about what you’re presenting. The people that stick around do so because they love the content, the offers, and the business. Ongoing organic traffic breeds raving fans who stick with you and truly benefit from what you offer.
So how do we make the most of this opportunity?
Just because billions of people are on social media and the organic traffic is out there, it doesn’t mean they automatically flock to you.
Today we’re sharing 7 tips to help you win big on social media!
(Ps. If you aren’t already implementing these into your social media strategy, you’re going to want to start today!!)
Tip #1 – Know YOUR Market
Nothing is worse than creating a bunch of content that no one cares about. Ya, that’s got to be the worst thing ever…That’s why tip #1 is the most important.
Before you start planning the types of content you’ll create, or what you’ll talk about, you must know WHO you’re talking to. You should know what’s going on in their mind. If you’ve been in business for any amount of time, then you know it’s about who your target audience is.
When you start producing content on social media it’s easy to fall into the trap of thinking you know who your audience is, but not producing the types of content they want to see. You should know what they’re thinking and feeling on the deepest levels, but also research what they’re watching and consuming on social media currently.
Do your research before you start and understand the topics your audience will love to engage with.
Tip # 2 – Have a Solid Strategy
Winning on social media is about choosing the right strategy and implementing it all the way.
First, research and decide where your audience hangs out.
Is it LinkedIn, Facebook, Youtube, Instagram, or Tiktok?
Choose the platform or multiple platforms where your audience lives and take the time to learn about the winning strategies for that specific platform. Each platform has its own rules and algorithms. If you’re overwhelmed, just start with one, and then repurpose your content later to the other platforms as you learn them.
Tip #3 – Create Value FIRST
This is all about what OTHERS find valuable (not what you think is valuable). Always ask yourself – Am I creating content my audience wants? As you develop content and test the market, pay attention to what gets the most views, comments, likes, shares etc… You’ll discover the topics that are most popular. Go make more of the good stuff. You’ll see your number of followers continue to rise!
Tip #4 – Engage with Your Audience
Delivering value is key to growing and keeping your audience around.
A fun way to engage with your audience is to create a contest that prompts them to take action and offers the chance at a big reward in return.
Think of your best product or service and give it away for free to 1 lucky winner that (insert what you want them to do here).
Giveaways and interacting with your audience is important to build a relationship with them. Always give without expecting.
Tip #5 – Don’t Always Promote Your Stuff
Do you like it when someone is trying to continually sell you on STUFF? Maybe it’s your neighbor selling tupperware down the street, or your friend on facebook that’s always posting about their promotions.
Now, of course we love to sell too, but not until we’ve given away massive value for free (first!!)
Strive for every piece of content to offer insane value and save your pitch for the end. It’s usually well received that way.
Tip #6 – Collaborate with Other Influencers
If you want powerful acceleration in growing your following, leverage the relationships you have or can cultivate.
Other influencers are serving similar audiences to yours, and together you can work to grow your influence by leveraging each others.
Always be committed to providing value and bringing all that you can to the table so you hold up your end of being a valuable partner.
Tip #7 – Make it Easy for Others to Buy Your Crap
As in “crap” we mean, your AMAZING products and services!!
Package what it is you sell and create an offer your audience won’t want to refuse.
Think of 10Xing the value in every way you can. When you overdeliver, people want to pay.
Then make it easy for them. Ensure you have a website or funnel set up where they can give you money, and you can easily deliver on your end.
In conclusion…
If you’re a business owner, an influencer, CEO, speaker, or anyone else who wants to leverage social media to further your mission, these tips are the key to making it work!
As you create and share content, you’ll be serving your audience, and as you serve and follow the steps we’ve laid out, you’ll build your own wealth in the process.
MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
MARKETING
How AI Is Redefining Startup GTM Strategy
MARKETING
More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.
The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.
Dig deeper: How to overcome marketing budget cuts and hiring freezes
Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643.
Here are the median salaries by role:
- Senior management $199,653
- Director $157,776
- Manager $99,510
- Staff $89,126
Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.
One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).
Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.
Dig deeper: Skills-based hiring for modern marketing teams
Employee turnover
In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”
Men and Women
This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.
In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.
Methodology
The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents.
Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.
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