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8 Best Online Assessment Software in 2022



8 Best Online Assessment Software in 2022

Remote work has brought unique benefits to companies, enabling many to stay afloat through the pandemic. But, it’s also created some unusual challenges.

While it has become easier than ever to find global talent and build diverse remote teams, assessing employees’ skills and knowledge or gauging their engagement and productivity levels can be complicated if you’re working remotely.

If you want to understand what new, existing, or potential employees can bring to the table, you need dedicated online assessment software that provides you with valuable insights.

Whether you want to improve your recruiting and onboarding processes, provide better self-development opportunities, or simply identify your best performers, this article will help you choose the best software for the job. So, let’s look at some of the top online assessment tools of 2022 that can help you out.

1. ProProfs Online Assessment Software

As one of the most popular quiz-making solutions among large and small businesses alike, ProProfs takes the cake as the top online assessment tool.

First off, the learning curve is all but nonexistent. ProProfs’s intuitive interface lets even your least tech-savvy employees get the hang of it. Plus, it packs in all the important assessment-making features and tools, with a dedicated web help center to guide you in using them effectively.

Ideal for recruiting, onboarding, training, and employee engagement, ProProfs lets you choose between creating your assessments from scratch or modifying its 100+ ready-to-use and customizable assessments designed by professionals. You can also create your own question banks to make future test creations a breeze.

Other features include question branching logic, automated grading, instant feedback, personalized certificates, virtual classrooms, multi-language support and much more. You also get detailed analytics on the performance of your test-takers to analyze common knowledge gaps and areas for improvement.

2. CodeSignal

CodeSignal is a specialized assessment software. As its name suggests, it’s designed primarily for technical assessments in the IT department and is best suited for coding professionals, engineers, and backend developers.

Companies most commonly use it in the recruitment phase as this tool enables them to gauge their applicants’ theoretical and practical skills.

Instead of having your applicants answer just simple theoretical questions, CodeSignal stimulates the real-world environment and lets them solve real problems that they could encounter in day-to-day work.

This assessment software supports over 70 programming languages and tools. It boasts useful ATS integrations and countless valuable features that simplify IT recruitment.

Most importantly, it helps to remove bias in recruitment, enabling you to hire talent best-suited to your company.

3. Think Exam

Think Exam lets you identify the best candidates for your company and assess their competencies quickly and effectively to reduce your time to hire. It is an advanced AI proctoring solution most commonly used by businesses and educational institutions. It’s also highly interactive, dynamic, and user-friendly.

The online tool boasts an array of features to make pre-employment screenings faster and easier.

Features like simple candidate management, fast course and test creation, a detailed test taker panel, and a comprehensive reporting system make it an ideal solution for enhancing your remote recruitment process.

4. ClassMarker

ClassMarker is an easy-to-use online assessment tool that offers secure and customizable testing solutions for hiring, training, and educational purposes. It supports a variety of question types, including  multiple choice, short answer, matching, essay, video-response, etc. and lets you randomize questions to prevent cheating. Questions get graded automatically for instant feedback and results.

You can easily assign the tests you create by simply sharing or embedding a link or by creating a group with registered users who will have exclusive access to the test. ClassMarker also has good reporting and analytics capabilities and can be integrated with third-party learning management systems.  

5. iSpring Suite

iSpring Suite isn’t just an online assessment tool. It’s a comprehensive learning management solution with advanced features that can optimize workflows and even automate repetitive, time-consuming tasks.

While it’s best used for employee training, its quizzes can serve any purpose – pre-employment assessments, skill tests, lead generation quizzes, compliance training, etc. You can rely on iSpring Suite to develop your training materials, including full-blown online courses.

Considering its vast array of features, it’s no surprise that iSpring Suite has a larger learning curve than some similar solutions. Still, all it takes is a bit of trial and error to get accustomed to it.

6. is a sophisticated AI-empowered hiring platform that’s most commonly used in healthcare, technology, engineering, financial, and logistics industries.

It’s a powerful solution that can help you attract top talent and enhance your recruitment process, helping you save time, money, and effort on finding suitable candidates for your vacant positions.

From skill and personality tests to GDPR and CCPA compliance assessments, live and collaborative interviews, and upskill & reskill training, has everything you may need to ensure that your employees become your best asset.

Depending on your needs, you can rely on pre-made tests and launch them immediately, or start from scratch and develop fully-customized online assessments. lets you choose from over 30 question types, embed audio and video files, enable video answers, and develop top-notch tests that give you a complete picture of employee competencies.

The tool’s detailed reports will highlight the best performers and help you identify top candidates for your company.

7. Evalart

Although it has a slightly outdated design, Evalart is a sophisticated assessment software suitable for businesses across industries.

It has a vast assessment library with dozens of tests separated into categories – data science and AI, IT knowledge, programming, languages, project management, intelligence and aptitude, and psychometric tests, to name but a few.

If none of the pre-made tests seem suitable, you can always create your assessments from scratch.

Evalart’s strongest feature is its reporting functionality which will inform you about the test taker’s results, their scores, scores by category, and more. You’ll receive detailed insights that can help you make better hiring decisions.

8. Easy LMS

Easy LMS is an online learning management system that offers assessment tests as a stand-alone feature. This user-friendly tool lets you quickly create assessments for onboarding and training employees and customers and supports a variety of question types with automated scoring.

It also offers in-depth reporting and analytics, which makes it easy to analyze knowledge gaps to refine and tailor your training courses. Other features include white labeling functionality and multi-language support (24 languages for the participant interface and 11 languages for the admin dashboard).

Final Thoughts

Online assessment software is indispensable for companies that need to improve their recruitment, onboarding, and training processes.

With the right tool, you can attract the right people to your company, upskill and reskill your employees, and create a powerful workforce that drives the success of your business.

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3 Smart Bidding Strategies To Help You Get the Most Out of Your Google Ads



3 Smart Bidding Strategies To Help You Get the Most Out of Your Google Ads

Now that we’ve officially settled into the new year, it’s important to reiterate that among the most effective ways to promote your business are Google Ads. Not only do Google Ads increase your brand visibility, but they also make it easier for you to sell your services and products while generating more traffic to your website.

The thing about Google Ads, though, is that setting up (and running) a Google Ads campaign isn’t easy – in fact, it’s pretty beginner-unfriendly and time-consuming. And yet, statistically speaking, no platform does what Google Ads can do when it comes to audience engagement and outreach. Therefore, it will be beneficial to learn about and adopt some smart bidding strategies that can help you get the most out of your Google Ads.

To that end, let’s check out a few different bidding strategies you can put behind your Google Ads campaigns, how these strategies can maximize the results of your Google Ads, and the biggest benefits of each strategy.

Smart bidding in Google Ads: what does it mean, anyway?

Before we cover the bidding strategies that can get the most out of your Google Ads, let’s define what smart bidding means. Basically, it lets Google Ads optimize your bids for you. That doesn’t mean that Google replaces you when you leverage smart bidding, but it does let you free up time otherwise spent on keeping track of the when, how, and how much when bidding on keywords.

The bidding market is simply too big – and changing too rapidly – for any one person to keep constant tabs on it. There are more than 5.5 billion searches that Google handles every day, and most of those searches are subject to behind-the-scenes auctions that determine which ads display based on certain searches, all in a particular order.

That’s where smart bidding strategies come in: they’re a type of automated bidding strategy to generate more conversions and bring in more money, increasing your profits and cash flow. Smart bidding is your way of letting Google Ads know what your goals are (a greater number of conversions, a goal cost per conversion, more revenue, or a better ROAS), after which Google checks what it’s got on file for your current conversion data and then applies that data to the signals it gets from its auctions.

Types of smart bidding strategies

Now that you know what smart bidding in Google Ads is and why it’s important, let’s cover the best smart bidding strategies you can use to your advantage.

Maximize your conversions

The goal of this strategy is pretty straightforward: maximize your conversions and get the most out of your budget’s allocation toward said conversions. Your conversions, be they a form submission, a customer transaction, or a simple phone call, are something valuable that you want to track and, of course, maximize.

The bottom line here is simply generating the greatest possible number of conversions for your budget. This strategy can potentially become costly, so remember to keep an eye on your cost-per-click and how well your spending is staying inside your budget.

If you want to be extra vigilant about keeping conversion costs in a comfy range, you can define a CPA goal for your maximize conversions strategy (assuming you’ve got this feature available).

Target cost per acquisition

The purpose behind this strategy is to meet or surpass your cost-per-acquisition objective that’s tied to your daily budget. When it comes to this strategy, it’s important to determine what your cost-per-acquisition goal is for the strategy you’re pursuing.

In most cases, your target cost per acquisition goal will be similar to the 30-day average you’ve set for your Google Ads campaign. Even if this isn’t going to be your end-all-be-all CPA goal, you’ll want to use this as a starting point.

You’ll have lots of success by simply leveraging target cost per acquisition on a campaign-by-campaign basis, but you can take this one step further by creating a single tCPA bid strategy that you share between every single one of your campaigns. This makes the most sense when running campaigns with identical CPA objectives. That’s because you’ll be engaging with a bidding strategy that’s fortified with a lot of aggregate data from which Google’s algorithm can draw, subsequently endowing all of your campaigns with some much-needed experience.

Maximize clicks

As its name implies, this strategy centers around ad optimization to gain as many clicks as possible based on your budget. We recommend using the maximize clicks strategy if you’re trying to drive more traffic to your website. The best part? Getting this strategy off the ground is about as easy as it gets.

All you need to do to get started with maximizing clicks is settle on a maximum cost-per-click that you then earmark. Once that’s done, you can decide how much money you want to shell out every time you pay for a bid. You don’t actually even need to specify an amount per bid since Google will modify your bids for you to maximize your clicks automatically.

Picture this: you’ve got a website you’re running and want to drive more traffic to it. You decide to set your maximum bid per click at $2.5. Google looks at your ad, adjusts it to $3, and automatically starts driving more clicks per ad (and more traffic to your site), all without ever going over the budget you set for your Google Ads campaign.


If you’ve been using manual bidding until now, you probably can’t help but admit that you spend way too much time wrangling with it. There are plenty of other things you’d rather be – and should be – spending your time on. Plus, bids change so quickly that trying to keep up with them manually isn’t even worth it anymore.

Thankfully, you’ve now got a better grasp on automated and smart bidding after having read through this article, and you’re aware of some important options you have when it comes to strategies for automated bidding. Now’s a good time to explore even more Google Ads bidding strategies and see which ones make the most sense when it comes to your unique and long-term business objectives. Settle on a strategy and then give it a whirl – you’ll only know whether a strategy is right for you after you’ve tested it time and time again. Good luck!

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Is Twitter Still a Thing for Content Marketers in 2023?



Is Twitter Still a Thing for Content Marketers in 2023?

The world survived the first three months of Elon Musk’s Twitter takeover.

But what are marketers doing now? Did your brand follow the shift Dennis Shiao made for his personal brand? As he recently shared, he switched his primary platform from Twitter to LinkedIn after the 2022 ownership change. (He still uses Twitter but posts less frequently.)

Are those brands that altered their strategy after the new ownership maintaining that plan? What impact do Twitter’s service changes (think Twitter Blue subscriptions) have?

We took those questions to the marketing community. No big surprise? Most still use Twitter. But from there, their responses vary from doing nothing to moving away from the platform.

Lowest points

At the beginning of the Elon era, more than 500 big-name advertisers stopped buying from the platform. Some (like Amazon and Apple) resumed their buys before the end of 2022. Brand accounts’ organic activity seems similar.

In November, Emplifi research found a 26% dip in organic posting behavior by U.S. and Canadian brands the week following a significant spike in the negative sentiment of an Elon tweet. But that drop in posting wasn’t a one-time thing.

Kyle Wong, chief strategy officer at Emplifi, shares a longer analysis of well-known fast-food brands. When comparing December 2021 to December 2022 activity, the brands posted 74% less, and December was the least active month of 2022.

Fast-food brands posted 74% less on @Twitter in December 2022 than they did in December 2021, according to @emplifi_io analysis via @AnnGynn @CMIContent. Click To Tweet

When Emplifi analyzed brand accounts across industries (2,330 from U.S. and Canada and 6,991 elsewhere in the world), their weekly Twitter activity also fell to low points in November and December. But by the end of the year, their activity was inching up.

“While the percentage of brands posting weekly is on the rise once again, the number is still lower than the consistent posting seen in earlier months,” Kyle says.

Quiet-quitting Twitter

Lacey Reichwald, marketing manager at Aha Media Group, says the company has been quiet-quitting Twitter for two months, simply monitoring and posting the occasional link. “It seems like the turmoil has settled down, but the overall impact of Twitter for brands has not recovered,” she says.

@ahamediagroup quietly quit @Twitter for two months and saw their follower count go up, says Lacey Reichwald via @AnnGynn @CMIContent. Click To Tweet

She points to their firm’s experience as a potential explanation. Though they haven’t been posting, their follower count has gone up, and many of those new follower accounts don’t seem relevant to their topic or botty. At the same time, Aha Media saw engagement and follows from active accounts in the customer segment drop.

Blue bonus

One change at Twitter has piqued some brands’ interest in the platform, says Dan Gray, CEO of Vendry, a platform for helping companies find agency partners to help them scale.

“Now that getting a blue checkmark is as easy as paying a monthly fee, brands are seeing this as an opportunity to build thought leadership quickly,” he says.

Though it remains to be seen if that strategy is viable in the long term, some companies, particularly those in the SaaS and tech space, are reallocating resources to energize their previously dormant accounts.

Automatic verification for @TwitterBlue subscribers led some brands to renew their interest in the platform, says Dan Gray of Vendry via @AnnGynn @CMIContent. Click To Tweet

These reenergized accounts also are seeing an increase in followers, though Dan says it’s difficult to tell if it’s an effect of the blue checkmark or their renewed emphasis on content. “Engagement is definitely up, and clients and agencies have both noted the algorithm seems to be favoring their content more,” he says.

New horizon

Faizan Fahim, marketing manager at Breeze, is focused on the future. They’re producing videos for small screens as part of their Twitter strategy. “We are guessing soon Elon Musk is going to turn Twitter into TikTok/YouTube to create more buzz,” he says. “We would get the first moving advantage in our niche.”

He’s not the only one who thinks video is Twitter’s next bet. Bradley Thompson, director of marketing at DigiHype Media and marketing professor at Conestoga College, thinks video content will be the next big thing. Until then, text remains king.

“The approach is the same, which is a focus on creating and sharing high-quality content relevant to the industry,” Bradley says. “Until Twitter comes out with drastically new features, then marketing and managing brands on Twitter will remain the same.

James Coulter, digital marketing director at Sole Strategies, says, “Twitter definitely still has a space in the game. The question is can they keep it, or will they be phased out in favor of a more reliable platform.”

Interestingly given the thoughts of Faizan and Bradley, James sees businesses turning to video as they limit their reliance on Twitter and diversify their social media platforms. They are now willing to invest in the resource-intensive format given the exploding popularity of TikTok, Instagram Reels, and other short-form video content.

“We’ve seen a really big push on getting vendors to help curate video content with the help of staff. Requesting so much media requires building a new (social media) infrastructure, but once the expectations and deliverables are in place, it quickly becomes engrained in the weekly workflow,” James says.

What now

“We are waiting to see what happens before making any strong decisions,” says Baruch Labunski, CEO at Rank Secure. But they aren’t sitting idly by. “We’ve moved a lot of our social media efforts to other platforms while some of these things iron themselves out.”

What is your brand doing with Twitter? Are you stepping up, stepping out, or standing still? I’d love to know. Please share in the comments.

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Cover image by Joseph Kalinowski/Content Marketing Institute

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45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]



45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.)

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. (more…)

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