MARKETING
8 Best Online Assessment Software in 2022
Remote work has brought unique benefits to companies, enabling many to stay afloat through the pandemic. But, it’s also created some unusual challenges.
While it has become easier than ever to find global talent and build diverse remote teams, assessing employees’ skills and knowledge or gauging their engagement and productivity levels can be complicated if you’re working remotely.
If you want to understand what new, existing, or potential employees can bring to the table, you need dedicated online assessment software that provides you with valuable insights.
Whether you want to improve your recruiting and onboarding processes, provide better self-development opportunities, or simply identify your best performers, this article will help you choose the best software for the job. So, let’s look at some of the top online assessment tools of 2022 that can help you out.
1. ProProfs Online Assessment Software
As one of the most popular quiz-making solutions among large and small businesses alike, ProProfs takes the cake as the top online assessment tool.
First off, the learning curve is all but nonexistent. ProProfs’s intuitive interface lets even your least tech-savvy employees get the hang of it. Plus, it packs in all the important assessment-making features and tools, with a dedicated web help center to guide you in using them effectively.
Ideal for recruiting, onboarding, training, and employee engagement, ProProfs lets you choose between creating your assessments from scratch or modifying its 100+ ready-to-use and customizable assessments designed by professionals. You can also create your own question banks to make future test creations a breeze.
Other features include question branching logic, automated grading, instant feedback, personalized certificates, virtual classrooms, multi-language support and much more. You also get detailed analytics on the performance of your test-takers to analyze common knowledge gaps and areas for improvement.
2. CodeSignal
CodeSignal is a specialized assessment software. As its name suggests, it’s designed primarily for technical assessments in the IT department and is best suited for coding professionals, engineers, and backend developers.
Companies most commonly use it in the recruitment phase as this tool enables them to gauge their applicants’ theoretical and practical skills.
Instead of having your applicants answer just simple theoretical questions, CodeSignal stimulates the real-world environment and lets them solve real problems that they could encounter in day-to-day work.
This assessment software supports over 70 programming languages and tools. It boasts useful ATS integrations and countless valuable features that simplify IT recruitment.
Most importantly, it helps to remove bias in recruitment, enabling you to hire talent best-suited to your company.
3. Think Exam
Think Exam lets you identify the best candidates for your company and assess their competencies quickly and effectively to reduce your time to hire. It is an advanced AI proctoring solution most commonly used by businesses and educational institutions. It’s also highly interactive, dynamic, and user-friendly.
The online tool boasts an array of features to make pre-employment screenings faster and easier.
Features like simple candidate management, fast course and test creation, a detailed test taker panel, and a comprehensive reporting system make it an ideal solution for enhancing your remote recruitment process.
4. ClassMarker
ClassMarker is an easy-to-use online assessment tool that offers secure and customizable testing solutions for hiring, training, and educational purposes. It supports a variety of question types, including multiple choice, short answer, matching, essay, video-response, etc. and lets you randomize questions to prevent cheating. Questions get graded automatically for instant feedback and results.
You can easily assign the tests you create by simply sharing or embedding a link or by creating a group with registered users who will have exclusive access to the test. ClassMarker also has good reporting and analytics capabilities and can be integrated with third-party learning management systems.
5. iSpring Suite
iSpring Suite isn’t just an online assessment tool. It’s a comprehensive learning management solution with advanced features that can optimize workflows and even automate repetitive, time-consuming tasks.
While it’s best used for employee training, its quizzes can serve any purpose – pre-employment assessments, skill tests, lead generation quizzes, compliance training, etc. You can rely on iSpring Suite to develop your training materials, including full-blown online courses.
Considering its vast array of features, it’s no surprise that iSpring Suite has a larger learning curve than some similar solutions. Still, all it takes is a bit of trial and error to get accustomed to it.
6. GLIDER.ai
GLIDER.ai is a sophisticated AI-empowered hiring platform that’s most commonly used in healthcare, technology, engineering, financial, and logistics industries.
It’s a powerful solution that can help you attract top talent and enhance your recruitment process, helping you save time, money, and effort on finding suitable candidates for your vacant positions.
From skill and personality tests to GDPR and CCPA compliance assessments, live and collaborative interviews, and upskill & reskill training, GLIDER.ai has everything you may need to ensure that your employees become your best asset.
Depending on your needs, you can rely on pre-made tests and launch them immediately, or start from scratch and develop fully-customized online assessments.
GLIDER.ai lets you choose from over 30 question types, embed audio and video files, enable video answers, and develop top-notch tests that give you a complete picture of employee competencies.
The tool’s detailed reports will highlight the best performers and help you identify top candidates for your company.
7. Evalart
Although it has a slightly outdated design, Evalart is a sophisticated assessment software suitable for businesses across industries.
It has a vast assessment library with dozens of tests separated into categories – data science and AI, IT knowledge, programming, languages, project management, intelligence and aptitude, and psychometric tests, to name but a few.
If none of the pre-made tests seem suitable, you can always create your assessments from scratch.
Evalart’s strongest feature is its reporting functionality which will inform you about the test taker’s results, their scores, scores by category, and more. You’ll receive detailed insights that can help you make better hiring decisions.
8. Easy LMS
Easy LMS is an online learning management system that offers assessment tests as a stand-alone feature. This user-friendly tool lets you quickly create assessments for onboarding and training employees and customers and supports a variety of question types with automated scoring.
It also offers in-depth reporting and analytics, which makes it easy to analyze knowledge gaps to refine and tailor your training courses. Other features include white labeling functionality and multi-language support (24 languages for the participant interface and 11 languages for the admin dashboard).
Final Thoughts
Online assessment software is indispensable for companies that need to improve their recruitment, onboarding, and training processes.
With the right tool, you can attract the right people to your company, upskill and reskill your employees, and create a powerful workforce that drives the success of your business.
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MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
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