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Celebrating HubSpot’s Third Annual World Certification Week



Celebrating HubSpot's Third Annual World Certification Week

Last week, HubSpot wrapped up the third annual World Certification Week – a global virtual event where learners and peers from all around the world connected and grew by dedicating time to their professional development.

This community of people learned about a variety of industry topics, connected with fellow learners and thought leaders, and earned thousands of HubSpot certifications. HubSpot certifications are awarded year-round, but for one week, we donated $5 to education-focused organizations for every certification completed.

The first World Certification Day kicked off in 2020 when a team member bought a “certification day” web domain and we awarded over 2,300 certifications. This event has continued to grow each year, with over 7,800 certifications awarded in 2021 and 11,159 certifications in 2022.

We are lucky to bring people together to share in the sense of community, give back, and grow better. Thanks to you, we were able to donate $10,000 in 2020, $35,000 in 2021, and $50,000 in 2022.

In addition to learning and supporting a good cause, participants from around the world were dedicated to making World Certification Week fun. From learning together in groups and taking certifications live to friendly competitions and certification-inspired videos, participants got creative and made the World Certification Week their own.

World Certification Week Impact

We want to thank the 7,815 of you who took part in World Certification Week and completed 11,159 certifications.


By participating, you advanced your career and gained valuable knowledge while helping others. Your contributions will have a big impact on others as well.

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This year’s World Certification Week donations are supporting the following organizations:

  • Teach For All is a network of partner organizations that came together to develop collective leadership and to ensure children from all around the globe get the opportunity to fulfill their potential.
  • Laboratoria’s mission is to create opportunities for women in Latin America by developing an inclusive and diverse digital economy.
  • The Clontarf Foundation aspires to help young Aboriginal and Torres Strait Islander men to improve their education, discipline, life skills, and self-esteem and equip them with the tools to participate more meaningfully in society.
  • The Halogen Foundation is a not-for-profit Institution of a Public Character (IPC) charity that aims to help young people reach their potential to influence and lead by becoming positive change agents.

What’s next?

We are already excited about what’s in store for WCW 2023 when more learners, companies, and agencies will take part in this initiative and extend the impact.

Until then, you can take HubSpot Academy courses any day of the year. From Inbound to Contextual Marketing, choose the courses that will help you excel in what you do and grow better. See you next year!

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Old Navy to drop NFTs in July 4th promo update



Old Navy to drop NFTs in July 4th promo update

Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.


The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

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Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.

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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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