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Good morning: Change is constant

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Good morning: Change is constant

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, and have we reached normal yet?

Early on in the pandemic, marketers (and everybody else) realized how true it was that change is constant. 

Of course, this constant change has always been a reality in the evolving landscape of marketing technology. Kim Davis offered a long view on some of that change, which shows no sign of letting up.

And that’s what makes our annual MarTech Replacement Survey so important every year. What change has proven to be most valuable for marketers? That gets to the heart of the survey and of the news and insights we cover each day. We all can be agents of change, and innovative marketers are the agents of change in marketing technology.

Chris Wood,

Editor

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Quote of the day. “A cohort is a form of a segment. All cohorts are segments, but not all segments are cohorts.” Eric Sloan, director of strategy at performance marketing agency Thrive Digital.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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Common Content Mistakes with Christina Hooper [VIDEO]

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Common Content Mistakes with Christina Hooper [VIDEO]

Christina Hooper

If you want to talk to me about building your personal brand, I’m happy to help — just click my website link below. I help entrepreneurs turn their superpowers into sales to build a business around their expertise that enables their lifestyle instead of taking over their life.

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