MARKETING
How To Create An Infographic In Powerpoint [+Free Templates]
It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint.
PowerPoint can be a marketer’s best friend when it comes to visual content creation. In fact, Infographics are the fourth most used type of content marketing. And it’s plain to see why, marketers who align the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience.
So you may be thinking, where do I start? We’ll guide you through how to create your own infographics and even give you examples of different types you can work with using our 15 fabulous infographic templates for free within PowerPoint.
How to Create an Infographic in PowerPoint
- Step 1: In the Design Tab, adjust the Slide Size to best fit your infographic.
- Step 2: Select SmartArt from the PowerPoint navigation bar.
- Step 3: Find a graphic that fits your data from the Process or Picture menu.
- Step 4: Add or remove data points, time stamps, or other key information.
- Step 5: Insert your data into the graphic.
- Step 6: Edit the text and imagery of your SmartArt graphic.
For better comprehension, we’ll walk through how to make a simple timeline infographic in PowerPoint.
1. In the Design Tab, adjust the Slide Size to best fit your infographic.
To begin making an infographic from scratch, you have to readjust the size of the PowerPoint Slide to give you more space to work with.
Begin by opening a new PowerPoint, in the top navigation bar, click on Design and select Slide Size.
Then in the drop-down menu, select either one of the predetermined sizes or click Page Setup.
Input your preferred width and height dimensions and click OK.
2. Select SmartArt from the PowerPoint navigation bar.
To make a timeline graphic in PowerPoint, suitable for any infographic, open PowerPoint and click Insert from the top navigation bar, then select the SmartArt icon beneath the navigation bar, where you’ll find several categories of graphics to choose from.
3. Find a graphic that fits your data from the Process or Picture menu.
There are two categories of graphics that make effective timelines. The first is the Process category. Click this option to expand the graphics menu shown below.
Creating Graphics for Timelines
If you’re working to create a timeline infographic, we’ve highlighted in red a few of the most fitting timeline-related graphics.
Aside from the Process menu of graphics, you’ll also find a viable timeline graphic in the Picture category. Select this category and you’ll find the Alternating Picture Circles option near the center of the graphics menu. We’ve highlighted it in red, below.
4. Add or remove data points, time stamps, or other key information.
For the sake of these instructions, we’ll use the Alternating Picture Circles graphic from the Picture menu. Once you’ve inserted this graphic into your first PowerPoint slide, you can add or remove circular icons to match the types of data and inputs you’re presenting.
5. Insert your data into the graphic.
At this point, the size of your timeline graphic should match the amount of data you have. Begin to fill your timeline with the information you plan to report on using this timeline and explore PowerPoint’s excellent drag and drop features to help arrange graphics as necessary.
6. Edit the text and imagery of your SmartArt graphic.
As with the other graphics available in PowerPoint’s SmartArt, you can edit the text and the images associated with your timeline to your liking. As you can see below, we’ve edited the years and the images to better represent what happened at each point in time.
To insert images into your timeline graphic, right-click the square landscape icon, select a graphic From File and upload an image from your computer onto your PowerPoint slide.
To tell your story you can update the time periods in the center circles, replace the placeholder text, and adjust the visuals and colors to your liking. For those latter adjustments, you can choose Insert > Shape in PowerPoint to add in different visuals and use the paint bucket (a.k.a. Color Fill) icon to change the colors of different elements.
You can choose to create the infographic of your liking, adding background colors, more imagery, or other visual elements as you please, but for the sake of guiding you through the basic way to create your own infographic, the example stops here.
But if you’re looking for something more convenient, you can download some of our infographic templates that open directly in PowerPoint so you can get to creating faster.
PowerPoint Infographic Examples
1. Data-Centric Infographic Example
Infographics and data visualization are the peanut butter and jelly of the visual content world.
When you have new data to reveal to the world, you can use an infographic to display that data as part of a cohesive, visual narrative. And that’s exactly what the Data Geek template is for.
We’ve loaded this template with a variety of different charts and graphs, which you can easily update with your own data. (Just right-click on a graph, choose Edit Data, and you’ll be able to customize the values in an Excel spreadsheet.)
What to Add to a Data-Centric Infographic
- Column chart: Use for comparing different categories or for showing changes over time (from left to right).
- Pie chart: Use for making part-to-whole comparisons. (Note: They work best with small data sets.)
- Line graph: Use for showing data that changes continuously over time. Ideal for displaying volatility, trends, acceleration, or deceleration.
- Doughnut chart: Use a pie chart. This stylistic variation allows you to put a number, graphic, or other visual in the center of the chart.
- Bar chart: Use a column chart. (The horizontal bars make it easier to display long category names.)
2. Timeline Infographic
Telling the history of a particular industry, product, brand, trend, or tactic can be a great topic for an infographic. And while there are a variety of different ways that you can visualize time — including in a circle, which is what we did with our Google algorithm updates infographic — the timeline is by far the most common and easiest design method to use.
Timeline Infographic Best Practices
- Research. Research. Research. The best timeline infographics aren’t just beautifully designed — they also tell a great story based on extensive research. So before you start the design phase of your infographic, put in the time to surface the best information possible.
- Narrow the scope: Timelines that cover hundreds or thousands of years can certainly be interesting, but they can also require weeks or months of research. To keep your sanity, stick with shorter time periods.
- Keep your copy concise: Infographics are supposed to be visual. If you find yourself writing 100+ words for each date on your timeline, a blog post may be the better content format.
3. Modern Design Infographic
For this infographic template, we wanted to do something that reflected modern design trends, including using banners and arrows.
In terms of content, we provided plenty of space for both stats and copy. There’s also a column chart at the bottom. But remember, you can always add different charts and graphs to the template wherever you see fit. Just select Insert > Chart … and you’ll have several options to choose from.
Modern Design Infographic Best Practices
- Experiment with new color palettes. There are tons of free color palettes online. Don’t believe me? Do a Google image search of “Color Palette”. When you find a palette you like, drag the image directly into your PowerPoint presentation. Next, select the Color Fill bucket, choose More Colors … and click on the eyedropper icon. With the eyedropper tool, you can select colors from your palette and use them for elements in your infographic.
Take the time to manipulate shapes. PowerPoint has an extensive library of shapes — including banners, ribbons, and arrows — that you can use in your infographic design. By clicking and dragging on the little yellow diamonds that appear on these shapes, you can customize them. For example, you can make the pointy ends of a ribbon longer or shorter, or make the body of an arrow thinner or thicker.
4. Flowchart Infographic
While on the surface a flowchart infographic may appear simple and fun, a lot of thought and planning needs to go into making sure the different sections logically flow into each other.
In our flowchart PowerPoint template, we created a basic flowchart structure, with positive responses guiding viewers to a conclusion at the bottom left of the infographic and negative responses guiding viewers to a separate conclusion at the bottom right of the infographic.
Flowchart Infographic Best Practices
- Draw out the branches beforehand. Before you dive into PowerPoint, get out a pen and paper and do a rough outline of your flowchart. Test for weaknesses in your logic by answering questions in every possible combination and seeing where you end up. For best results, have a friend or coworker run through the flowchart, too.
- The smaller the scope, the easier the execution. The more questions or stages you add to your flowchart, the more difficult it will be to create (and the harder it will likely be for viewers to understand). So try to narrow the focus of your flowchart.
5. Image-Heavy Infographic
So far, the infographic templates we’ve looked at have relied primarily on illustrations that you can create within PowerPoint. But of course, there’s no reason why you can’t bring external photos and other images into your infographic design.
We’ve created this image-heavy infographic template for that exact purpose. It’s great for comparing different categories, ideas, or results, and since you don’t need to create or customize a lot of shapes, it’s a lot less work.
Image-Heavy Infographic Best Practices
- Use high-quality images. It’s better to scale down a big image (e.g. 2,000 pixels by 2,000 pixels) than to scale up a small image (e.g. 20 pixels by 20 pixels) to fit a particular space. The latter approach will result in images appearing pixelated and grainy.
- Use borders. Adding borders to your images will help make them feel like their part of a cohesive design. In PowerPoint, you can control the size, style, and color of borders under the Format Picture tab.
- Save your infographic as a PNG file. This is a best practice for all infographics but is particularly relevant when publishing an infographic that contains photographs. The PNG extension offers better quality than other options. To save your finished infographic as a PNG file, you simply need to choose File > Save As … and select PNG from the dropdown.
Make an Eye-Catching Infographic Today
The possibilities are endless when you discover how to start creating infographics. You’ll be able to expand your skills as a marketer and create more elaborate content that your audience will be intrigued by and engage with. We hope you found this article useful and that you’ll take the initiative to build your own infographics in PowerPoint.
Editor’s note: This article was originally published in October 2020 and has been updated for comprehensiveness.
MARKETING
Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai


In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars.
Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest online marketplace. Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail.
Driving Change Through Amazon’s Auto Revolution
Consider “Josh”, a tech-savvy professional with an affinity for efficiency. Faced with the tedious process of purchasing a new car, he stumbled upon Amazon’s automotive section. Intrigued by the prospect of a one-stop shopping experience, Josh decided to explore the Amazon-Hyundai collaboration.
The result?
A hassle-free online car purchase, personalized to his preferences, and delivered to his doorstep. Josh’s story is just a glimpse into the real-world impact of this game-changing partnership.
Bridging the Gap Between Convenience and Complexity
Traditional car buying is often marred by complexities, from navigating dealership lots to negotiating prices. The disconnect between the convenience consumers seek and the cumbersome process they endure has long been a pain point in the automotive industry. The need for a streamlined, customer-centric solution has never been more pressing.


Ecommerce Partnership Reshaping Auto Retail Dynamics
Enter Amazon and Hyundai’s new strategic partnership coming in 2024—an innovative solution poised to redefine the car-buying experience. The trio of key developments—Amazon becoming a virtual showroom, Hyundai embracing AWS for a digital makeover, and the integration of Alexa into next-gen vehicles—addresses the pain points with a holistic approach.
In 2024, auto dealers for the first time will be able to sell vehicles in Amazon’s U.S. store, and Hyundai will be the first brand available for customers to purchase.
Amazon and Hyundai launch a broad, strategic partnership—including vehicle sales on Amazon.com in 2024 – Amazon Staff
This collaboration promises not just a transaction but a transformation in the way customers interact with, purchase, and engage with their vehicles.
Pedal to the Metal
Seamless Online Purchase:
- Complete the entire transaction within the trusted Amazon platform.
- Utilize familiar payment and financing options.
- Opt for convenient pick-up or doorstep delivery.


Become A Certified E-Commerce Marketing Master
The Industry’s Most Comprehensive E-Commerce Marketing Certification For The Modern Marketer. Turn Products Into Profit, Browsers Into Buyers, & Past Purchasers Into Life-Long Customers.
Hyundai’s Cloud-First Transformation:
- Experience a data-driven organization powered by AWS.
- Benefit from enhanced production optimization, cost reduction, and improved security.
Alexa Integration in Next-Gen Vehicles:
- Enjoy a hands-free, voice-controlled experience in Hyundai vehicles.
- Access music, podcasts, reminders, and smart home controls effortlessly.
- Stay connected with up-to-date traffic and weather information.
Driving into the Future
The Amazon-Hyundai collaboration is not just a partnership; it’s a revolution in motion. As we witness the fusion of e-commerce giant Amazon with automotive prowess of Hyundai, the potential impact on customer behavior is staggering.
The age-old challenges of car buying are met with a forward-thinking, customer-centric solution, paving the way for a new era in auto retail. From the comfort of your home to the driver’s seat, this partnership is set to redefine every step of the journey, promising a future where buying a car is as easy as ordering a package online.
Embrace the change, and witness the evolution of auto retail unfold before your eyes.
MARKETING
How to Schedule Ad Customizers for Google RSAs [2024]
![How to Schedule Ad Customizers for Google RSAs [2024] How to Schedule Ad Customizers for Google RSAs [2024]](https://articles.entireweb.com/wp-content/uploads/2023/11/How-to-Schedule-Ad-Customizers-for-Google-RSAs-2024.jpg)
It’s no wonder that responsive search ads have steadily grown in popularity in recent years. Through Google’s machine learning capabilities, RSAs provide a powerful way to automate the testing of multiple headlines and descriptions to ensure a closer match to user intent. The benefits are clear: RSAs mean broader reach, better engagement, and improved performance metrics.
However, all these benefits come at a significant (but reasonable) cost – they can be extremely difficult to manage, especially when it comes to updating ad copy to promote limited time offers.
I know this firsthand – I work with several ecommerce clients with promotions that constantly change. Not too long ago, I found myself going through the consistently tedious process of updating a client’s RSA headlines and copy. As I was making the changes, I thought to myself: “There must be a better way to update this ad copy. I shouldn’t have to use find and replace so many times while pausing and enabling my ad campaigns.”
After expressing this to my colleague, Jordan Stambaugh, the two of us agreed there must be a better way. But we’d have to make it happen. A few weeks later, we put that idea into action and created a more efficient process for updating RSA ad copy on a scheduled basis. If you want to try this process for yourself, just keep reading.
Responsive Search Ad Customizers 101: Basic Options & Execution
Before diving into the process of scheduling automatic updates for your RSA customizers, it’s essential to understand some key Responsive Search Ad fundamentals.
First, you can customize three main options within RSAs: the Attribute Name, the Data Type, and the Account Value. Each of these plays a vital role in personalizing your ads:
- Attribute Name: This is essentially the identifier for the customizer. It is how you’ll reference the specific piece of information you’re customizing within the ad. For instance, if you’re running a promotion, you might name an attribute “Promotion.”
- Data Type: This indicates the kind of data the attribute represents and it determines how the information can be formatted and used within the ad. Common data types include Text (for plain, non-numeric text), Percent (to represent percentage discounts), Price (to denote monetary values), and Number (for any numerical value).
- Account Value: This is the default value for the attribute that you set at the account level. It acts as a fallback if more specific values aren’t provided at the campaign or ad group level.
For example, if you wanted to promote a 10% off discount using RSAs, you’d use the “Discount” attribute, a data type of “Percent,” and an account value of “10% off.” Then, when someone is searching for products, Google would test automatically inserting a copy regarding a 10% off promotion into your ad.
Once you’ve set up the right customization options, you can start to format your RSAs with customizers.
Here’s how:
- Start by typing in {
- Click on Ad Customizer then select your attribute
- Google will populate your attributes that are already uploaded
- For a simple offer, use the “Default text” attribute as a catch-all. This will ensure your ads run smoothly if Google can’t pull the right messaging from your RSA feed
How to Schedule Your Ad Customizers with a Feed
Now that we’ve covered the basics, let’s cover how to schedule your ad customizers.
Just follow this three step process:
1. Create the feed
Start by creating two sheets: The Parent sheet, and the Child sheet. The “Parent” sheet will act as the primary data source, while the child sheet will pull data from the parent sheet.
We’ll start by building the parent sheet. After opening the sheet, start by renaming the active tab to “Promotions.” Don’t skip this step, it’s crucial for referencing this range in formulas later on.
In your “Promotions” tab, head to the top row and label columns A, B, and C with the headers of your ad customizer attributes. For example, you might have “BrandSaleHeadline” as your attribute in column A, “text” as the Data Type in column B, and “Shop the Collection” as the Account Value in column C.
Once your headers are in place, move to cell C2. Here, you’ll input the expression =lookup(today(),F:G,E:E). This formula will play a key role in dynamically updating your RSA customizer based on the current date.
Next, go to columns E, F, and G, which will be used to manage your scheduling. In these columns, you’ll list out the different values your chosen attribute might take, alongside their corresponding start and end dates. For example, under the “BrandSaleHeadline” attribute, you might schedule various promotional headlines to appear during different sale periods throughout the year.
Here’s how your sheet might look:
Now look back at the first 3 columns on your sheet. They should look like this:
Now create a second sheet. We’ll call this sheet the Child sheet. It’s going to automatically pull in data from the parent sheet you just created, and will be the one you link to Google Ads later on.
Columns A, B and C will be almost identical to the child sheet, but we will be using a special formula later so we can automatically populate this. So, start by labeling Row 1 Column A “Attribute,” then the next column as “Data type,” then column C as “Account value.”
Then go to C2 and use this expression to populate the right account value from the parent document: =importrange(“[PARENT DOCUMENT URL HERE]”,”Promotions!C2″)
Your sheet should now look like this:
We recommend adding a date range with default text for any days you’re not running a promotion. In the example above, we have “Shop Our Collection” appearing as default text.
2. Input attributes
Once you have your feed created, the next step involves inputting your attributes into the Google Ads platform. This can be done either manually or through a bulk upload.
For the manual approach, navigate to “Tools & Settings” in your Google Ads interface, then go to ‘Setup’ followed by “Business Data.” Here, you’ll find an option for “Ad Customizer Attributes.” Click the plus sign to add your attributes. It’s crucial to use the same attribute names that you’ve established in your Parent Google Sheet template to ensure consistency and proper data synchronization.
Alternatively, if you prefer the bulk upload method, again head to “Tools & Settings.” This time, select “Bulk Actions” and then “Uploads.” For this process, you only need to upload columns A to C from your template.
Be aware that it might take some time for your uploaded attributes to be reflected in the business data section of Google Ads.
3. Set up an automatic schedule
At this point, you’ve almost finished scheduling your ad customizers. Navigate to Tools & Settings, then Bulk Actions, then Uploads, then click the Schedules tab at the top. Select your Child Google Sheet as the data source, and share your Google Sheet with the appropriate email.
And there you have it – Google will automatically pull in the data you populated in the sheets into your RSAs.
Common Challenges When Scheduling RSA Ad Customizers
When we test these sheets with our clients in the wild, we’ve uncovered five common challenges. Be on the lookout for these issues – solving them before they happen can save you a lot of trouble down the line.
Not scheduling your upload when the site changes
The first and most significant hurdle is the mismatch between the scheduled data upload and website content updates. For instance, if the Google Sheet is set to upload at 11 am, but the website changes occur at 3 pm, there’s going to be a discrepancy where the wrong message could be displayed for several hours, or new messaging could appear prematurely. Conversely, if the website updates happen before the scheduled sheet upload, outdated promotions might linger until the new data is imported. Synchronizing these schedules is crucial; it’s best to align them so updates occur simultaneously.
Skipping QA during a message change
Another pitfall is neglecting quality assurance (QA) during message updates. It’s vital to regularly check the business data section to verify that the correct values are in place post-update.
Issues with the IMPORTRANGE function
Then there’s the technical aspect of setting up the IMPORTRANGE function correctly in the Google Sheets template. The ‘child’ template must reliably pull data from the ‘parent’ sheet. If this function isn’t configured correctly, data won’t be imported as needed.
Not sharing access of the Google template for automatic uploads
Pay attention to your access permissions for the Google Sheets template. Google will prompt you with the email address that needs permission to access the ‘child’ sheet for automatic uploads. Overlooking the sharing of your sheet with this address will prevent the system from working.
Having date range gaps in your parent sheet
Lastly, a common oversight is leaving date range gaps in the ‘parent’ sheet. Every single date must be accounted for without overlaps. A practical tip is to have an ‘evergreen’ backup message ready, scheduled to run continuously, ideally through the end of the year, to cover any potential gaps.
Conclusion
Leveraging Google Sheets in conjunction with Google Ads to schedule RSA ad customizers is a game-changer for managing dynamic promotional content. This process not only streamlines your workflows but also ensures that your ads remain relevant and up-to-date, reflecting current promotions without the need for constant manual intervention.
By adopting this method, you’ll save significant time and effort, allowing you to focus more on strategy and less on the minutiae of ad copy updates. Give it a try and experience a more efficient way to manage your RSAs, keeping your campaigns fresh and engaging with minimal hassle.
MARKETING
10 Advanced Tips for Crafting Engaging Social Content Strategies

In 2023, there are a total of 4.89 billion social media users worldwide. One of the many reasons you should build your brand’s presence on social media is to capture a slice of this pie.
So, if you’re a marketer wanting to crush it online — this is your time to take action. The social presence of billions of users shows great potential to connect, engage, and build lasting relationships with your target audience.
The real power lies not just in being active on social media networks but in planning social media goals in advance and crafting engaging social media content strategies that make a meaningful impact.
And creating one isn’t as easy as it sounds. It requires a thoughtful approach that goes beyond the basics.
To help you accomplish your social media goals, we’ll cover ten advanced tips that you can use to craft an engaging social media content strategy.
1. Conduct A/B Testing
A/B testing allows you to optimize your social media marketing strategy based on insights and social media metrics.
Experiment with different content formats, headlines, captions, and visuals to see which format performs better.
You can also try different content styles and focus on visual content, which is 40x more likely to be shared on social media.
Example: Test two different headlines for a product announcement social post and use the one that users engaged with and shared more. You’ll need to track social metrics like reactions, shares, and new followers during your test.
2. Personalize your content
Before creating a social media marketing plan or content calendar, segment your audience based on demographics, behaviors, and interests.
Craft tailored messages for each segment and find social media content ideas for that target audience.
And to encourage them to engage with you, publish funny content. 80% of marketers say that funny content is the most effective form of social media posts.
Example: Tap into Instagram retargeting ads to promote personalized product recommendations to customers based on their past purchase history.
3. Embrace User-Generated Content (UGC)
User-generated content is a powerful way to build trust, gather a sense of community, and increase engagement rates.
Encourage users to share their experiences and stories about your brand.
Plan a posting schedule using social media tools, highlight, and feature UGC in your content, and give credit to the creators to showcase the authenticity.
Then, create a dedicated UGC marketing campaign.
Example: Invite customers to share photos of themselves using your product with a branded hashtag. Comment on and share these photos on your company’s social media (with permission, of course), thanking the participants for joining in on the fun.
4. Incorporate influencer collaboration
Partner with influencers in your industry who have high engagement rates. 67% of marketers agree they prefer working with micro-influencers with 10k-100k followers or subscribers.
Collaborating with influencers allows you to tap into their social networks and leverage their credibility to boost engagement.
Use social media management tools to co-create content, host giveaways, or collaborate on campaigns aligning with your brand and the influencers’ style to extend your reach and gain engagement.
If your target audience is Gen Z, you can prefer Instagram Reels for influencer marketing.
For context, look at the stats below:
Example: Partner with a fitness influencer to promote your health supplements through workout videos.
5. Use interactive elements
To accomplish your social media marketing goals, you can engage people to interact with your brand via polls, quizzes, and surveys. Encourage them to participate and share the results.
Incorporating interactive elements into your social media marketing strategy will spark active participation between your social media team and audience, making them more likely to engage and share opinions.
Example: Host a poll on X (formerly Twitter) to let your audience choose the next product feature you’ll develop or the types of content they’d like to see.
6. Leverage user reviews and testimonials
Showcase user reviews and testimonials as part of your content strategy. Highlight positive feedback and make improvements by taking accountability for negative feedback.
Incorporate these testimonials into your social media strategies to create dedicated reviews or testimonial videos. Sharing this social proof helps build trust and credibility with your audience.
Example: Feature video social proof of a satisfied customer explaining how your software improved their business.
7. Create long-form content
While social media platforms are mostly known for short-form content, they’re switching gears to focus on long-form content.
It’s great, especially if your business receives great engagement on X (formerly Twitter).
“Long-form posts on the microblogging platform are now at 3 billion views per day and rising.”, said Elon Musk, the owner of X.
“This is roughly on par with all newspaper articles views on Earth,” he continued.
Educational content and case studies tend to work great on LinkedIn. Additionally, blog posts can also help you establish your brand as an authority in your industry.
Publishing compelling content is a great way to increase engagement and shares. You can also repurpose educational content on multiple sites and tailor it to each platform for the best results.
Example: Publish content about challenges and opportunities your company faced and how it helped you increase return on investment.
8. Collaborate with other brands
Collaborate with complementary brands or businesses for promotional content.
As part of your digital marketing strategy, come up with mutually beneficial collaboration ideas that can help you both increase reach and tap into ideal customers.
Joint campaigns, cross-promotions, or co-sponsored events are great ways to use the power of collaboration.
Example: Team up with a travel agency to promote your hotel and their vacation packages through a joint social media campaign.
9. Emphasize customer service
Social channels aren’t just a source for publishing content but also for providing excellent customer service.
Marketers these days actively invest in building social media communities to better connect and interact with potential customers.
Respond promptly to inquiries, comments, and feedback from your audience. Show them you genuinely care about them by addressing their concerns and providing helpful solutions.
This level of engagement can build customer loyalty and community building.
Example: Respond to customers’ support requests on social accounts and resolve their issues within a few hours.
10. Monitor trends and stay updated
Stay updated with social media trends, algorithm changes, and content formats. Track performances, content audits, and social media KPIs.
Experiment with new features or types of content introduced by social media channels.
Plan your social media content calendar based on engagement metrics. Keep an eye on what your competitors are doing and identify strategies that work well in your industry.
Out of all content types, short-form videos are taking the spotlight. Research states that 64% of shoppers ended up making a purchase after seeing branded video content on social platforms.
Example: If video content is becoming popular on social platforms, create your social media content strategy around it.
You might also consider incorporating data storytelling into your strategy. Why? More brands are moving towards storytelling in their social media posts.
This helps reach larger audiences and accomplish business goals. If you haven’t thought about it, give it a thought. The early bird catches the worm.
Final Words
And there you have it — ten advanced tips to level up your social media marketing strategy.
Test the waters with new features on social channels and plan your content marketing strategy accordingly.
With consistency and some creativity, you can increase your brand awareness and establish a strong foothold in the vast sea of social media.
Are you ready to boost your social media presence and accomplish all your business goals? Here’s to your success!
-
FACEBOOK5 days ago
Indian Government Warns Facebook, YouTube About Deepfakes, Misinformation Violations
-
MARKETING4 days ago
Whiteboard Friday Recap 2023: AI Edition
-
MARKETING7 days ago
“Undercover” Case Studies: Why the Future of Marketing Is Proving Yourself in the Field
-
SOCIAL6 days ago
17-Year-Old Claims To Make 6 Figures A Year
-
SEARCHENGINES7 days ago
Follower Count Is Not A Google Search Ranking Factor
-
SOCIAL6 days ago
Meta Stock: Still Room For Upside In A Maturing Market (NASDAQ:META)
-
SEARCHENGINES6 days ago
Google Testing “Simple Search” Refinement Option
-
SOCIAL7 days ago
X Withdraws From MRC Brand Safety Accreditation
You must be logged in to post a comment Login