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Making the Most of Electronic Resumes (Pro Tips and Tricks)



Making the Most of Electronic Resumes (Pro Tips and Tricks)

I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right.

I always ask myself: Does this meet the submission requirements? Did I use the right font? Will my resume surpass the employer’s applicant tracking system (ATS)?

→ Download Now: 12 Resume Templates [Free Download]

If you’ve also wanted to ensure you have the highest chance of standing out and securing an interview, here’s how to make the most of electronic resumes.

Table of Contents

What is an electronic resume?

An electronic resume is any resume that’s submitted online. Employers will request electronic resumes in plain text (ASCII), HTML, or PDF.

This helps applicant tracking systems (ATSs) easily scan and decipher the hundreds of resumes they receive. To meet these standards, electronic resumes are typically created with limited design or formatting.

The Benefits of Electronic Resumes

In my experience, electronic resumes helped me refine my approach to better position myself for a job. I found that I was more likely to land an interview when

I tailored my resume to the job posting, used simple fonts, and included keywords.

Here are a few benefits of using electronic resumes.

You’ll match the ATS.

Only 30% of resumes are accepted by applicant tracking systems (ATS). But when they’re done right, ATS-approved resumes yield successful results.

When I spoke to Rodolphe Dutel, the founder of remote job board Remotive, about his experience with electronic resumes, he shared with me an incredible story.

Early in his career, he was part of a batch of new hires at Google. Dutel later learned that his electronic resume was the sole reason he landed the role.

“It just so happened that I was one of two people that were not peer-recommended,” he recalls, “meaning that my resume actually got picked up by the ATS, and they decided to contact me.”

Dutel went on to work at Buffer, where he helped grow the team from 20 to 80 people as the director of operations before founding Remotive.

If you want to match a company’s ATS and ensure your resume gets scanned, use your electronic resume to make sure you’re presenting the right information for the job.

You can focus on content.

One of the very first resumes I created was, admittedly, over the top.

I used a chunky, bright-colored font for my name, followed by weirdly formatted experience and skills sections separated by vertical and horizontal lines.

I would show you what it looked like, but I’m pretty sure I deleted it out of sheer embarrassment.

I did all of this to hide the fact that I didn’t have much work experience yet.

Looking back, it probably would’ve been better to keep it simple and focus on writing a resume that showcased my strengths. Instead, I tried to hide my lack of experience.

This is where a simple electronic resume would help. When you’re required to submit a plain text, no-frills version of your resume, you’re forced to focus on the actual skills. Write about the results you’ve achieved and can bring to a new role.

Demonstrates your ability to follow instructions.

If a job application asks you to submit a plain text version of your resume, you can guarantee that Microsoft Word Doc resumes will immediately be discarded.

Making the Most of Electronic Resumes Pro Tips and Tricks

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Employers look for applicants who can demonstrate their ability to pay attention to details and follow instructions.

Your resume is the first impression you make on an employer. Use your electronic submission to stand out and start your interview process off on a positive note.

How to Make an Electronic Resume

To demonstrate how to make an electronic resume, I’m going to create one for myself for a specific job posting.

Here’s a job listing for a content writer at Orchard that aligns with my skills and experience:

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Here’s how I would put together my electronic resume if I wanted to apply for this position.

1. Start with your contact information.

Your resume should start with the basics. Include your name, location (you can list this as “remote” if you’re seeking remote-only positions), and your email. You can also include your phone number.

Remember, the key to creating an electronic resume is to limit the formatting and design elements. Here’s how I’d format my contact information on my electronic resume (this isn’t my real contact information, of course):

Sam Lauron

Austin, TX, [email protected], (111) 222-3333

2. Mention your education.

If applicable, mention your education. This section typically includes the name of the school you went to, the type of degree you obtained, and any additional achievements you accomplished while in school.

Here’s how my education section would look for an electronic resume:

B.A. Mass Communication, Public Relations

Texas State University

3. Identify your target keywords.

To catch the attention of the ATS, it’s essential to use keywords that were mentioned in the job posting you’re applying to.

These keywords are what the ATS will scan for, so if your resume doesn’t mention any of the words from the job listing, it will automatically be discarded.

For example, if we take a look at the job listing for the content writer at Orchard, we can see keywords like “real estate,” “SEO best practices,” and “content strategy.”

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Using that information, these are the keywords I’d target for the specific job posting at Orchard. Aim to incorporate these keywords throughout your resume.

Notice that I capitalized the beginning of each new keyword. This helps the ATS identify them as separate phrases.

Keywords: Content writer, Content strategy, SEO marketing, SEO best practices, Content marketing, Real estate

3. Highlight your skills.

With any resume you put together, it’s important to tailor it to the job you’re applying for. This includes adjusting your skills section to match the job listing if you want to increase your chances of the ATS picking up your resume.

Here’s an overview of what types of skills the role at Orchard is looking for:

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Similar to the keywords, I can take language from this posting to generate skills I want to highlight.

Keep in mind that bullet points don’t often translate well in plain text. Instead, you can use a dash or asterisk. These are the skills I’d highlight on my electronic resume for this job.


– Content writing

– Search engine optimization (SEO)

– Real estate industry knowledge

– Homeownership

– Writing explainer content

– Updating and optimizing content

4. Describe your work experience.

Now, time for the work experience section. You’ll do the same thing for this section as you’ve done for the last few. Use language and keywords from the job posting to describe your own experience.

Here’s the job description for the content writer role at Orchard:

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Here’s how I would translate my work experience to match the job listing. Like the skills section above, I used dashes instead of bullet points.

Work Experience:

– Write educational explainer content

– Update and optimize older articles to ensure accuracy, and improve quality and overall search rankings

– Conduct research for data-based articles

– Execute SEO best practices

Electronic Resume Tips

Based on my experience of creating an electronic resume, here are some of my tips for making the most of the digital format. I also asked Dutel for his suggested best practices.

Use keywords.

Including keywords that were mentioned in the job posting is essential.

These words and phrases are what the ATS will scan for, so if your resume doesn’t mention any of the words the system is looking for, it will be automatically discarded.

“For instance, if you’re applying to be a business analyst and the job description wants someone who is proficient with data, it is your job to understand that you’re going to have to include keywords such as VBA, Excel, and Gantt chart,” says Dutel.

While incorporating the right words and phrases is important, they have to make sense.

“Remember that an ATS is looking for keywords whereas humans are looking for [experiences] that make sense,” says Dutel.

“If you don’t have the ability to fit in the keywords in your work experience section, you can add a section at the bottom of your electronic resume for other skills and add the keywords that you think are interesting.”

Keep context in mind.

You don’t want to stuff your digital resume with keywords, as this will be obvious and unenjoyable for a recruiter to read.

Instead, your resume should be a balance of careful targeting and original content to appease both the robots and the humans who will be reviewing your resume.

“Your resume should reflect who you are as a professional and individual,” suggests Dutel. “You have to articulate your work accomplishments and your learnings in such a way that’s understandable and friendly to an ATS and understandable and friendly to HR.”

Remove formatting.

In my experience, the simpler the resume, the better.

Some applications require you to paste your resume into the application, and a resume that’s overly designed doesn’t translate the same way when it’s submitted electronically. Unless you save it as a PDF, your format won’t remain intact.

Use simple fonts for your electronic resume. Acceptable fonts to use include Times New Roman, Arial, or any other type of web-safe font. The reason for this is that some fonts are hard to read while others simply don’t transfer if you submit your resume as a Microsoft doc, for instance.

You should also remove vertical lines, bullet points, and bold and italicized fonts as these can all mess up your resume when it’s scanned by the ATS and decrease your chances of getting through to the next stage.

Follow a standard structure.

While you want to include keywords that match the job description, it’s also important to follow a standard structure that will be understood by both ATS and HR.

Dutel recommends following the STAR method to structure your electronic resume. The STAR method is an interview technique that helps you answer a question in four parts. The acronym stands for Situation, Task, Action, and Result.

You can follow the same method when putting together your resume content.

Take a look at the job description and identify the skills you want to incorporate into your resume. Then, list those talking points in a similar way that you’d answer an interview question. Structuring your key points this way makes it easy for both robots and humans to follow along.

Another element of your electronic resume structure that should be standardized is the headings. Use standard headings like “work experience” or “skills” rather than trying to get creative.

The ATS is trained to pick up common phrases, so using less common words like “skillset” or “expertise” can impact whether or not your resume gets noticed.

Use a resume builder.

Staring at a blank page is intimidating. Instead of creating your electronic resume from scratch, use a resume builder or template to get started.

There are plenty of free resume builders available to job seekers. Some offer customizable templates, while others offer expert tips throughout the creation process.

Personally, my experience using HubSpot’s resume templates was seamless and fast. The template I used made it easy to stick to the common structure and acceptable format for electronic resumes while still being able to customize it to match my needs.

There are so many elements of the job searching and interviewing process that require a lot of time and preparation, but your electronic resume doesn’t have to be one of them.

By following these expert best practices, keeping your resume simple, and using professional resume templates, your electronic resume can be created and accepted in no time.

Getting Started

Electronic resumes don’t need to be daunting. This of them as a place where your work and skills can shine. Follow the steps above, and you’ll get noticed by both resume crawlers and humans.

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Why We Are Always ‘Clicking to Buy’, According to Psychologists



Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.


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A deeper dive into data, personalization and Copilots



A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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Why The Sales Team Hates Your Leads (And How To Fix It)



Why The Sales Team Hates Your Leads (And How To Fix It)

Why The Sales Team Hates Your Leads And How To

You ask the head of marketing how the team is doing and get a giant thumbs up. 👍

“Our MQLs are up!”

“Website conversion rates are at an all-time high!”

“Email click rates have never been this good!”

But when you ask the head of sales the same question, you get the response that echoes across sales desks worldwide — the leads from marketing suck. 

If you’re in this boat, you’re not alone. The issue of “leads from marketing suck” is a common situation in most organizations. In a HubSpot survey, only 9.1% of salespeople said leads they received from marketing were of very high quality.

Why do sales teams hate marketing-generated leads? And how can marketers help their sales peers fall in love with their leads? 

Let’s dive into the answers to these questions. Then, I’ll give you my secret lead gen kung-fu to ensure your sales team loves their marketing leads. 

Marketers Must Take Ownership

“I’ve hit the lead goal. If sales can’t close them, it’s their problem.”

How many times have you heard one of your marketers say something like this? When your teams are heavily siloed, it’s not hard to see how they get to this mindset — after all, if your marketing metrics look strong, they’ve done their part, right?

Not necessarily. 

The job of a marketer is not to drive traffic or even leads. The job of the marketer is to create messaging and offers that lead to revenue. Marketing is not a 100-meter sprint — it’s a relay race. The marketing team runs the first leg and hands the baton to sales to sprint to the finish.



To make leads valuable beyond the vanity metric of watching your MQLs tick up, you need to segment and nurture them. Screen the leads to see if they meet the parameters of your ideal customer profile. If yes, nurture them to find out how close their intent is to a sale. Only then should you pass the leads to sales. 

Lead Quality Control is a Bitter Pill that Works

Tighter quality control might reduce your overall MQLs. Still, it will ensure only the relevant leads go to sales, which is a win for your team and your organization.

This shift will require a mindset shift for your marketing team: instead of living and dying by the sheer number of MQLs, you need to create a collaborative culture between sales and marketing. Reinforce that “strong” marketing metrics that result in poor leads going to sales aren’t really strong at all.  

When you foster this culture of collaboration and accountability, it will be easier for the marketing team to receive feedback from sales about lead quality without getting defensive. 

Remember, the sales team is only holding marketing accountable so the entire organization can achieve the right results. It’s not sales vs marketing — it’s sales and marketing working together to get a great result. Nothing more, nothing less. 

We’ve identified the problem and where we need to go. So, how you do you get there?

Fix #1: Focus On High ROI Marketing Activities First

What is more valuable to you:

  • One more blog post for a few more views? 
  • One great review that prospective buyers strongly relate to?

Hopefully, you’ll choose the latter. After all, talking to customers and getting a solid testimonial can help your sales team close leads today.  Current customers talking about their previous issues, the other solutions they tried, why they chose you, and the results you helped them achieve is marketing gold.

On the other hand, even the best blog content will take months to gain enough traction to impact your revenue.

Still, many marketers who say they want to prioritize customer reviews focus all their efforts on blog content and other “top of the funnel” (Awareness, Acquisition, and Activation) efforts. 

The bottom half of the growth marketing funnel (Retention, Reputation, and Revenue) often gets ignored, even though it’s where you’ll find some of the highest ROI activities.

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Most marketers know retaining a customer is easier than acquiring a new one. But knowing this and working with sales on retention and account expansion are two different things. 

When you start focusing on retention, upselling, and expansion, your entire organization will feel it, from sales to customer success. These happier customers will increase your average account value and drive awareness through strong word of mouth, giving you one heck of a win/win.

Winning the Retention, Reputation, and Referral game also helps feed your Awareness, Acquisition, and Activation activities:

  • Increasing customer retention means more dollars stay within your organization to help achieve revenue goals and fund lead gen initiatives.
  • A fully functioning referral system lowers your customer acquisition cost (CAC) because these leads are already warm coming in the door.
  • Case studies and reviews are powerful marketing assets for lead gen and nurture activities as they demonstrate how you’ve solved identical issues for other companies.

Remember that the bottom half of your marketing and sales funnel is just as important as the top half. After all, there’s no point pouring leads into a leaky funnel. Instead, you want to build a frictionless, powerful growth engine that brings in the right leads, nurtures them into customers, and then delights those customers to the point that they can’t help but rave about you.

So, build a strong foundation and start from the bottom up. You’ll find a better return on your investment. 

Fix #2: Join Sales Calls to Better Understand Your Target Audience

You can’t market well what you don’t know how to sell.

Your sales team speaks directly to customers, understands their pain points, and knows the language they use to talk about those pains. Your marketing team needs this information to craft the perfect marketing messaging your target audience will identify with.

When marketers join sales calls or speak to existing customers, they get firsthand introductions to these pain points. Often, marketers realize that customers’ pain points and reservations are very different from those they address in their messaging. 

Once you understand your ideal customers’ objections, anxieties, and pressing questions, you can create content and messaging to remove some of these reservations before the sales call. This effort removes a barrier for your sales team, resulting in more SQLs.

Fix #3: Create Collateral That Closes Deals

One-pagers, landing pages, PDFs, decks — sales collateral could be anything that helps increase the chance of closing a deal. Let me share an example from Lean Labs. 

Our webinar page has a CTA form that allows visitors to talk to our team. Instead of a simple “get in touch” form, we created a drop-down segmentation based on the user’s challenge and need. This step helps the reader feel seen, gives them hope that they’ll receive real value from the interaction, and provides unique content to users based on their selection.

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So, if they select I need help with crushing it on HubSpot, they’ll get a landing page with HubSpot-specific content (including a video) and a meeting scheduler. 

Speaking directly to your audience’s needs and pain points through these steps dramatically increases the chances of them booking a call. Why? Because instead of trusting that a generic “expert” will be able to help them with their highly specific problem, they can see through our content and our form design that Lean Labs can solve their most pressing pain point. 

Fix #4: Focus On Reviews and Create an Impact Loop

A lot of people think good marketing is expensive. You know what’s even more expensive? Bad marketing

To get the best ROI on your marketing efforts, you need to create a marketing machine that pays for itself. When you create this machine, you need to think about two loops: the growth loop and the impact loop.

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  • Growth loop — Awareness ➡ Acquisition ➡ Activation ➡ Revenue ➡ Awareness: This is where most marketers start. 
  • Impact loop — Results ➡ Reviews ➡ Retention ➡ Referrals ➡ Results: This is where great marketers start. 

Most marketers start with their growth loop and then hope that traction feeds into their impact loop. However, the reality is that starting with your impact loop is going to be far more likely to set your marketing engine up for success

Let me share a client story to show you what this looks like in real life.

Client Story: 4X Website Leads In A Single Quarter

We partnered with a health tech startup looking to grow their website leads. One way to grow website leads is to boost organic traffic, of course, but any organic play is going to take time. If you’re playing the SEO game alone, quadrupling conversions can take up to a year or longer.

But we did it in a single quarter. Here’s how.

We realized that the startup’s demos were converting lower than industry standards. A little more digging showed us why: our client was new enough to the market that the average person didn’t trust them enough yet to want to invest in checking out a demo. So, what did we do?

We prioritized the last part of the funnel: reputation.

We ran a 5-star reputation campaign to collect reviews. Once we had the reviews we needed, we showcased them at critical parts of the website and then made sure those same reviews were posted and shown on other third-party review platforms. 

Remember that reputation plays are vital, and they’re one of the plays startups often neglect at best and ignore at worst. What others say about your business is ten times more important than what you say about yourself

By providing customer validation at critical points in the buyer journey, we were able to 4X the website leads in a single quarter!

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So, when you talk to customers, always look for opportunities to drive review/referral conversations and use them in marketing collateral throughout the buyer journey. 

Fix #5: Launch Phantom Offers for Higher Quality Leads 

You may be reading this post thinking, okay, my lead magnets and offers might be way off the mark, but how will I get the budget to create a new one that might not even work?

It’s an age-old issue: marketing teams invest way too much time and resources into creating lead magnets that fail to generate quality leads

One way to improve your chances of success, remain nimble, and stay aligned with your audience without breaking the bank is to create phantom offers, i.e., gauge the audience interest in your lead magnet before you create them.

For example, if you want to create a “World Security Report” for Chief Security Officers, don’t do all the research and complete the report as Step One. Instead, tease the offer to your audience before you spend time making it. Put an offer on your site asking visitors to join the waitlist for this report. Then wait and see how that phantom offer converts. 

This is precisely what we did for a report by Allied Universal that ended up generating 80 conversions before its release.

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The best thing about a phantom offer is that it’s a win/win scenario: 

  • Best case: You get conversions even before you create your lead magnet.
  • Worst case: You save resources by not creating a lead magnet no one wants.  

Remember, You’re On The Same Team 

We’ve talked a lot about the reasons your marketing leads might suck. However, remember that it’s not all on marketers, either. At the end of the day, marketing and sales professionals are on the same team. They are not in competition with each other. They are allies working together toward a common goal. 

Smaller companies — or anyone under $10M in net new revenue — shouldn’t even separate sales and marketing into different departments. These teams need to be so in sync with one another that your best bet is to align them into a single growth team, one cohesive front with a single goal: profitable customer acquisition.

Interested in learning more about the growth marketing mindset? Check out the Lean Labs Growth Playbook that’s helped 25+ B2B SaaS marketing teams plan, budget, and accelerate growth.

Disruptive Design Raising the Bar of Content Marketing with Graphic

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