MARKETING
Optimizely 2022 Partner Awards: Congratulations to our winners!
Our Optimizely partners are critical to our growth and success. During Opticon 2022 and the road tour events, we were delighted to recognize these partners and the impact they have on our customers and community across the world.
The Optimizely Partner Awards honor the outstanding contributions from our partners, and we’re pleased to announce our 2022 winners in the North American, Asia-Pacific, and EMEA regions. Check out the full list of categories and winners below.
The Solution Partner of the Year award honors top-performing partners that have demonstrated outstanding business performance and excellence in the sales and delivery of Optimizely solutions. These partners have made the most significant contribution to the success and growth of Optimizely over the past year.
The Rising Star Solution Partner of the Year award recognizes emerging solution partners that are making exceptional efforts in collaborating with Optimizely to deliver innovative digital experience solutions. These companies have displayed remarkable growth in sales performance, product knowledge and implementation expertise and demonstrate exceptional promise. Congratulations to our winners!
The Digital Experience Solution Partner of the Year category focuses on the adoption of the Optimizely Digital Experience Platform (DXP) through solution partners. These partners are top drivers of DXP adoption and have successfully implemented DXP solutions that yielded significant business results and drove long-term growth for clients. Congratulations to our winners!
The Experimentation Solution Partner of the Year category focuses on Optimizely projects that drive experimentation, optimization and personalization. These solution partners have successfully implemented or maintained digital experimentation solutions that enabled clients to deliver customer-centric digital experiences that drove engagement and significantly boosted conversions. Congratulations to our winners!
The Commerce Partner of the Year category focuses on the adoption of Optimizely’s B2B and/or B2C Commerce Cloud through solution partners. These partners are top drivers of Commerce Cloud adoption and have successfully implemented data-driven digital commerce solutions that resulted in sustained ecommerce growth for clients. Congratulations to our winner!
The Customer Choice Partner of the Year award recognizes solution partners with the highest quality of implementation and customer service. These partners are experts at helping Optimizely users drive business success and have shown a high level of engagement with clients and a deep understanding of their needs and outcomes. Congratulations to our winners:
The Technology Partner of the Year award honors the most forward-thinking technology partner that has added significant business value to Optimizely customers. This partner is a top driver of digital innovation and has successfully delivered highly effective solutions that integrate with the Optimizely platform.
Congratulations to our winner Contentsquare!
The Industry Solution Award honors a technology partner that is changing the way organizations leverage data to unlock digital potential. This partner has proven mastery of the art and science of data-driven decision-making in their work, helping companies optimize customer journeys and drive significant business impacts.
Congratulations to our winner Siteimprove!
The Digital Experience Technology Partner of the Year award honors a technology partner that has excelled in delivering applications and integrations that help Optimizely customers meet their unique digital experience needs, empowering them to build a smarter tech stack that enables advanced personalization.
Congratulations to our winner Quantum Metric!
The Rising Star Technology Partner of the Year award honors a technology partner that has set the pace for innovation, empowering businesses to create digital experiences that drive outsized outcomes. This partner has displayed ongoing and exceptional growth in their Optimizely knowledge and integration expertise.
Congratulations to our winner Fullstory!
The Best Technology Partner Newcomer award honors a technology partner that demonstrates commitment and the potential for long-term excellence within the digital experience category, significantly contributing to joint customers’ positive outcomes to improve digital experiences.
Congratulations to our winner User Testing!
Once again, thank you to all our partners for your ongoing commitment to innovation and excellence – and congratulations to our Optimizely 2022 Partner Awards winners!
Looking for an Optimizely partner that can help you accelerate digital transformation? Explore our global partner network to find the right partner that suits your digital needs.
Interested in growing your business with Optimizely? Learn about our partner program to find out how you can join us on our journey to boundless digital invention.
MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
MARKETING
How AI Is Redefining Startup GTM Strategy
MARKETING
More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.
The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.
Dig deeper: How to overcome marketing budget cuts and hiring freezes
Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643.
Here are the median salaries by role:
- Senior management $199,653
- Director $157,776
- Manager $99,510
- Staff $89,126
Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.
One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).
Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.
Dig deeper: Skills-based hiring for modern marketing teams
Employee turnover
In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”
Men and Women
This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.
In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.
Methodology
The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents.
Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.
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