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The Last Content Calendar You Need?

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With content marketing, creating a great blog post that ticks all the relevant boxes is just one phase of the process.

You hit publish and the ever-competitive content war between B2Bs hits you.

You snooze, you lose.

(No Snorkelling in Mykonos. Sorry)

You’ve got to make a LinkedIn post to promote your content.

You’re sharing it on Twitter.

You’re dropping comments like hot potatoes on Quora.

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Before CoSchedule: utter CHAOS.

Fast forward to today and… I’m approximately 70% less angry on Mondays.

I keep tabs on what’s in the works, what’s due, and what needs to be done.

(All thanks to a simple work organization system I boot myself for not discovering earlier.)

CoSchedule has helped streamline the bits and pieces of my marketing campaigns, cut down content development time, and shift focus to other revenue-generating aspects of my business.

And if you use it right, this is what CoSchedule can do for you.

Quick Verdict – Is CoSchedule Worth It?

Absolutely. If you could use a couple more free hours out of your workweek—as I’m sure you could—then CoSchedule is totally worth it.

CoSchedule helps you:

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  • Oversee your marketing projects in one calendar view
  • Collaborate with your team members on important projects
  • Spot lapses and make dying-minute changes
  • Plan and schedule social media content
  • Produce better work regardless of  time zones

“What started out as a simple WordPress calendar plugin has blossomed into a robust content planning system.”

—Stephen Jeske, Senior Content Strategist, MarketMuse

CoSchedule, my friend, is your permission to quit running back and forth between different apps.

(yes. close tab number, what now? 23?)

Ps: I strongly recommend you cash in on their 14-day free trial window. Unlike a lot of software products, you don’t even need to enter your credit card. If there was ever a zero-risk investment, this would be it.

What is CoSchedule and who is it for?

CoSchedule is a robust marketing software that brings ALL the moving parts of your content marketing together and displays them in a single calendar view.

I’m not alone on this.

I spoke to Alex Birkett, Co-founder of Omniscient Digital and former Senior Growth Marketing Manager at HubSpot.

He has this to say:

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“I’ve found CoSchedule to be great training wheels for content marketing operations. If you run a team of more than 3 or 4 people, it can really help you get your bearings with publishing cadence, workflows, checklists, and some light automations and nudges.”

From rough drafts to clinking celebratory wine glasses at successful campaigns, CoSchedule has you covered.

Created by Todaymade in 2013, the content marketing powerhouse has since expanded to serve over 45,000 marketers. Most of them hold one or more of the following positions:

  • Founder
  • Head of Content
  • Senior Content Strategist
  • Content Manager
  • Director of Marketing
  • Content Editor
  • Blogger

The build of CoSchedule makes you feel like a five-star team lead coordinating your members to success. Everything is systemized and responsive so you feel like you have an assistant working behind you.  

Although social media scheduling is one of CoSchedule’s most loved features, it offers a lot more functions than that. If you’re simply looking for an app to post content on your Instagram and Twitter, CoSchedule might be too much for you.

On the flip side, if you need something to carry out an entire content strategy, then CoSchedule might just be the best investment you make this year.

For someone who manages a lot of content, missing an important task—such as proper document formatting—in a piece of content can be embarrassing. Almost as bad as being caught taking a skinny-dip by “Karen” on the next block.

Key Features of CoSchedule

CoSchedule has several features to help you plan and execute kickass marketing projects. Here are some of my favorites:

Team and Workflow Management

With CoSchedule, work gets completed in record time by chopping off avoidable back-and-forth.

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You can:

  • Create checklists within projects,
  • assign them to team members,
  • manage deadlines
  • and so much more.

CoSchedule also provides a ton of wiggle room to accommodate changes when priorities shift. You only have to drag and drop around the Kanban Board to make them. Kinda like Trello but with extra bells and whistles.

Editorial Calendar

CoSchedule is great for organizing blog content and sticking to a posting schedule. Using it, I’ve found the project checklists to be particularly helpful.

I like how you can break down a chunky blog post into granular tasks and assign them to different people. This makes it a lot easier to maintain publishing quality.

A hot topic of debate between content managers is, software or platform? Which is better for hosting editorial calendars?

My vote: Software

But hold on. It depends on what your goals are.

“For the vast majority of use cases, having a dedicated app with less flexibility is the right answer. Most content programs are probably not that complicated and generally fit in the scope of what tools like CoSchedule provide.”

—Alex Birkett, Founder, Omniscient Digital

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“I wouldn’t say that CoSchedule is better suited for less complex workflows. Airtable and Notion are two popular choices that have been gaining traction over the past year or so.

I think those applications appeal to people that prefer to “roll their own” so to speak. But that flexibility comes at a price in terms of development and maintenance. Something that’s not an issue when you’re using software as opposed to a platform (which is what Notion and Airtable are).”

—Stephen Jeske, Senior Content Strategist, MarketMuse

In summary, CoSchedule is great if you prefer to not go into the nitty-gritty of creating rules and automations from scratch. While you can manipulate what they’ve set up, all the dirty work has been done for you so you just go ahead with planning your content.

Social Media Scheduling

CoSchedule helps you execute small and large social media campaigns. To do this, she utilizes Requeue.

Requeue automates social publishing so you can schedule social media posts in advance.

“I use templates for social promotion done within CoSchedule.

I have different promotion templates depending on the day of the week (these templates set off a cascade of social promotions that occur that day and for the next seven days).

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These templates include data fields that I can fill in on the fly (for example every post gets unique hashtags for social media promo).”

—Stephen Jeske, Senior Content Strategist, MarketMuse

 Available social media integrations include Facebook, Instagram, Pinterest, and Twitter.

Customization

A branded workspace makes it easier to switch from “home” to “work”, so you can be more productive.

Personally, I was intentional about making my dashboard feel like a virtual co-working space. So I made use of the various customization tools available. It’s as easy as switching colors and other design elements to match your brand.

Full Marketing Calendar

More than blog content and social posts, I’ve found Coschedule’s real-time marketing calendar an excellent tool.

“It’s also great at handling more complex content needs. For example, each of our twice-monthly webinars gets converted into a blog post, YouTube video, podcast, and social media promotional content.

Related projects get linked together so I can keep track of them as a whole, as opposed to individual elements.

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With CoSchedule, we keep every required task on track both internally and externally (tasks templates are a godsend as they eliminate redundant data entry)”

—Stephen Jeske, Senior Content Strategist, MarketMuse